Contact Us – BS in Marketing

Contact your BS in Marketing Program Director

Contact us if you have any questions about marketing degree plans, course selection, course prerequisites, internships, community engagement, capstone or any other topic.

undergraduate marketing contact Julie Haworth

Julie Haworth

Director, Bachelor’s in Marketing

haworth@utdallas.edu | (972) 883-5940 | JSOM 13.328

undergraduate marketing contact Malissa Cloer

Malissa Cloer

Sr. Academic Support Coordinator – Undergraduate Marketing

malissa.cloer@utdallas.edu | (972) 883-5974 | JSOM 13.325

Jindal School students visiting and getting acquainted

We’d love to speak with you!

Email the Bachelor of Science in Marketing program at BSMKT@utdallas.edu and someone from the program will get back with you shortly.

Call Julie Haworth, BS in Marketing program director at (972) 883-5940.

Connect with the Jindal School on social Media:

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Student Testimonials

Amber Quach

Amber Quach, BS’20

Class of 2020

The UT Dallas Marketing program has given me the ability to merge my strengths as a business-minded individual and also as a creative through their program.
Kyana Shamloo

Kyana Shamloo, BS’15

Product Marketing Manager, Freeman Company

I really enjoyed the marketing program at UT Dallas because they made it a point to have your class requirements be in various subjects. 
Varika Pinnam

Varika Pinnam, BS’20

Class of 2020

I chose to attend UTD because I felt I had found a community here before I ever even moved to Texas. I decided upon the Marketing program in particular because I wanted to be a part of a fast-paced, impactful business world but work creatively and be able to generate and implement new ideas rather than work in a rigid structure.
Rebecca Sollars

Rebecca Sollars, BS’20

B2B Client Solutions Executive, AT&T

I’m about to graduate, and I have secured a job with a Fortune 10 company, AT&T. I would never have been able to accomplish this without the help of UTD!
Musa Ato

Musa Ato, BS’12

Managing Director, Adolfin Group

The UTD Marketing program was my foundation in crafting the League of Rebels brand. 
Tim Nguyen

Tim Nguyen, BS’19

Sales Development Associate, WESCO Distribution

The UTD marketing program provided me the resources and experiences that I was able to apply to my now ongoing career path. 
Lauren Sparger

Lauren Sparger, BS’20

Sports Marketing Graduate Program, Red Bull

During my time as a student, the BS in Marketing program allowed me numerous opportunities to gain real life marketing skill sets and business acumen.  
Ana Corona

Ana Corona, BS’16

Assistant Brand Marketing Manager, Daltile

I was fortunate enough to have been included in high-visibility projects, some of which involved our company’s executive team. 
John Walling

John Walling, BS’21

Class of 2021

Being a part of the BS in Marketing program at UTD has been an enjoyable and adventurous experience for me.  
Christian de Lara

Christian de Lara, BS’17

Enterprise Business Development Representative, Salesforce

I believe that the UTD Marketing program has given me an incredible foundation to develop my professional brand. 
Brandon Borick

Brandon Borick, BS’20

Class of 2020

The UT Dallas BS in Marketing program has helped me pursue my interests in entertainment marketing by shaping its coursework to my own needs. 
Matthew Hong

Matthew Hong, BS’20

Associate I, Analyst Development Program at Liberty Mutual Insurance

The UT Dallas Marketing program has been invaluable in the pursuit of my career by providing me with a solid marketing foundation that enables me to stand out from and collaborate with my peers.
Jo-Annie Au

Jo-Annie Au, BS’20

Class of 2020

Through the UTD Marketing program, I’ve been able to fuel my passion for advertising and content creation. The program has given me the opportunity to learn from professionals while also getting to work with real clients and local companies.
Pratiksha Tonpe and friends

Pratiksha Tonpe, BS’21

Class of 2021

The MS in Marketing program in the JSOM has offered so many fantastic opportunities where I could learn more about the industry and meet professionals. 
See all Bachelor’s in Marketing Testimonials

Resource Articles

Tom Henderson, article author

What You Learn From Capstone Senior Projects

Capstone Senior Projects give students a taste of real-world situations. Students gain experience working with corporations in the community, showcasing their expertise and professionalism.

Julie Haworth and Claudia Kwee

Research Isn’t Just for Science Majors — It’s for Marketing Majors, Too!

While a BS in Marketing program student, Claudia Kwee had a chance to conduct a research project and present it at an educators’ conference in Houston.

Julie Haworth

Capstone Senior Projects Provides Real-World Solutions for an Array of Clients

The Professional Program in Marketing (PPM) is a program that provides supplemental workshops and professional opportunities while also encouraging participation in rigorous courses. This elite program was the brainchild of a past Capstone Senior Project Marketing (MKT 4395) course.

Jindal School undergraduate interns

How Our Marketing Students Land Over 150 Internships Every Year

The BS in Marketing program’s required internship is important for acquiring needed experience to land that first job. It’s also a crucial part of our trilogy experience, which includes completion of an internship, 100 hours of community engagement experience and a capstone senior project course.

Shannon Cotts, Collegiate Marketer of the Year

Students’ Work Played a Part in a Corporate Acquisition

In May 2019, Shannon Cotts won the DFW AMA Collegiate Marketer of the Year award for her outstanding data analysis provided to startup business Fixd, a Dallas-based home warranty and service repair business.

Marketing student organization meeting

Now Is a Good Time to Help a Nonprofit Organization

By being part of the UT Dallas community, we know we are blessed with support, resources and connections — but most of all hope.

See all Bachelor’s in Marketing Articles

Chat with the JSOM Question Desk.

Our Question Desk service is available Monday-Friday from 8 a.m. – 5:30 p.m. to address any general questions you might have about JSOM, for example:

  • Who to contact to get information about degree plan and course registration?
  • Where to find information about academic policies?
  • How to sign up for an internship?
  • How to contact the program, a director or a faculty member?
  • And more…

JSOM Question Desk

Bachelor’s in Marketing Blogs & News

Explore our essential resources and advice for current and prospective undergraduate marketing majors and learn what incredible things our faculty and alumni are up to.

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UT Dallas Big Idea Competition Sharpens Students’ Entrepreneurial Mindsets

The annual UT Dallas Big Idea Competition awarded a service that helps applicants align their résumés to keywords in job postings the $25,000 grand prize in an event that showcased five other contenders and gave $40,000 in prizes.

JSOM Global Business and Marketing Student Saher Lakhani

Student Spotlight: Saher Lakhani

Saher Lakhani is pursuing a Bachelor of Science in Global Business and Bachelor of Science in Marketing double-major at the Naveen Jindal School of Management and she is expected to graduate in Spring 2024.

Hasan Pirkul

A Message from Jindal School Dean Hasan Pirkul

Jindal School Dean Hasan Pirkul reaches out to students, faculty, staff, alumni and supporters with an update on the state of the school as classes resume following spring break and during the coronavirus outbreak.

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Strategic Management Online Contest Grows in Popularity, Gains No. 4 Winner

Efforts to get more Jindal School undergraduate and graduate students to enter an online contest based on their strategic management course yielded more entrants and more top finishers. One Jindal School student finished No. 4 in the world.

A lady

Alumna at Nonprofit Confronts a Global Crisis With Local Impact

Lessons from the Jindal School, particularly the importance of being flexible, resonate for an alumna facing the COVID-19 crisis at a food bank’s font lines. And a marketing professor offers ideas on how students can help from home.

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Mentoring Sparks Undergrad’s Research Efforts

Positive mentoring experiences sparked a Jindal School marketing major’s curiosity and opened the door to her research. Since winning a UT Dallas Undergraduate Research Award, she has refined her work and presented her findings on and off campus.

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JSOM Internship Expo Creates Opportunities for Students and Employers

The Jindal School’s Undergraduate Internship Expo brought together 1,500 students and recruiters from more than 50 companies. The expo helped students practice networking skills, and it helped employers find students to fill internships.

Julie Haworth lectures JSOM marketing students

Undergrad Marketing Students Win Corporate Social Responsibility Award

For student and faculty work assisting nonprofits, the Jindal School’s undergraduate program in marketing won the 2021 Corporate Social Responsibility Marketing Award from the Dallas-Fort Worth chapter of the American Marketing Association.

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Phi Beta Lambda Turns in Strong Performance at Texas State Leadership Conference

Based in the Naveen Jindal School of Management, the UT Dallas chapter of the student organization Phi Beta Lambda brought home 26 first-, second, and third-place awards from the Texas State Leadership Conference.

summit-addresses-sales-pros-ambitions-to-move-into-leadership-roles-featured

Summit Addresses Sales Pros’ Ambitions to Move Into Leadership Roles

The Jindal School of Management’s Center for Professional Sales hosted a daylong summit with nearly a dozen keynote speakers, workshops, discussions and executive briefings, all geared to help sales professionals move into leadership roles.

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Jindal School Inaugurates Undergraduate Deans Conference

The Jindal School recently held a new conference convening assistant and associate deans of undergraduate business school programs. More than 80 universities were represented, and the deans discussed ways to improve programs and student experiences.

Frank M. Bass

Bass Conference Provides Forum for Stimulating Exchange of Marketing Ideas

The Bass Conference is an annual academic gathering focused on research in marketing. The conference honors the late Frank M. Bass, a professor who established marketing as a quantitative science and fostered a research culture at the Jindal School.

adapting-to-coronavirus-realities-critical-to-sales-success-marketing-profs-say-featured

Adapting to Coronavirus Realities Critical to Sales Success, Marketing Profs Say

Bringing the market to customers is a new necessity for sales professionals who are using technological tools to overcome distance barriers and become more efficient in a COVID-19 world. JSOM’s sales faculty comment on the changes.

dfw-retail-innovation-panel-foresees-a-future-mix-of-tech-and-tradition-featured

DFW Retail Innovation Panel Foresees a Future Mix of Tech and Tradition

Marketing, product and technology experts discussed retail innovation in Dallas-Fort Worth at an event presented by the Naveen Jindal School of Management in partnership with the DFW chapter of the American Marketing Association.

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Welcome Back: Be Sure to Raise Your (Virtual) Hand

Welcome to fall semester, Jindal School students. You have many options to learn and many opportunities to shine. Whether in class in person or attending online, Senior Associate Dean Monica Powell encourages your participation.

Jasmine Nguyen

Jindal School Junior Wins Collegiate Marketer of the Year Award

A marketing and global business junior recently won the 2021 Collegiate Marketer of the Year Award from the Dallas-Fort Worth chapter of the American Marketing Association. Jindal School students have earned the award eight times in the last decade.

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Jindal School Assistant Dean Awarded Congressional Veteran Commendation

The head of the Jindal School’s Career Management Center has been recognized for his service in the military and as a veteran. Assistant Dean Tom Kim earned a commendation from the Texas 26th Congressional District, where he grew up and now resides.

Sales Students Score Top Wins at Annual Competition

The 2020 International Collegiate Sales Competition won the case-management contest and placed second in the World Cup of Sales.

JSOM Marketing student Sabrina Castillo

Student Spotlight: Sabrina Castillo

Sabrina Castillo is pursuing her Bachelor of Science in Marketing at the Naveen Jindal School of Management and she is expected to graduate in May 2025.

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JSOM Students Bring Home Collegiate World Cup of Sales

Jindal School sales students scored the most points overall at the annual International Collegiate Sales Competition recently, an achievement that led them to win a new team event and bring home the inaugural Collegiate World Cup of Sales.

Read more BS Marketing Blogs and News Stories
students working on their undergraduate application on a phone

Ready to start your undergraduate application?

Before you apply, get familiar with the application process for Jindal School undergraduate programs at UT Dallas.

How to Apply