Written by Julie Haworth
How many times as a student have you thought: “This work doesn’t matter. No one (other than the professor) will ever see this.”
Well, that was certainly not the case for marketing and accounting double major Shannon Cotts.
In May 2019, Shannon won the DFW AMA Collegiate Marketer of the Year Award for her outstanding data analysis provided to startup business Fixd, a Dallas-based home warranty and service repair business. Fixd indicated that Shannon and her team’s insightful findings played a part in the company’s acquisition by ANGI Homeservices, the parent company of Angie’s List, a web-based home services company.
Rita Egeland, a marketing adjunct lecturer and former chief marketing officer for Rent-A-Center and 7-Eleven, said Shannon and her teams’ work was of a quality level equal to that of a professional marketing consulting firm. That’s some really good student work and just one example of the incredible opportunities for JSOM marketing majors to work on real projects impacting our community.
Capstone Senior Projects give students a taste of real-world situations. Students gain experience working with corporations in the community, showcasing their expertise and professionalism.
The BS in Marketing program's required internship is important for acquiring needed experience to land that first job. It’s also a crucial part of our trilogy experience, which includes completion of an internship, 100 hours of community engagement experience and a capstone senior project course.
The Professional Program in Marketing (PPM) is a program that provides supplemental workshops and professional opportunities while also encouraging participation in rigorous courses. This elite program was the brainchild of a past Capstone Senior Project Marketing (MKT 4395) course.
By being part of the UT Dallas community, we know we are blessed with support, resources and connections — but most of all hope.
While a BS in Marketing program student, Claudia Kwee had a chance to conduct a research project and present it at an educators' conference in Houston.
