Marketing Programs at UT Dallas

Research Isn’t Just for Science Majors — It’s for Marketing Majors, Too!

While a BS in Marketing program student, Claudia Kwee had a chance to conduct a research project and present it at an educators’ conference in Houston.

What Does a Brand Manager Do?

Marketing Career Focus: Brand Management

A brand manager is responsible for the overall image of a product or person. Key elements of the job are researching the marketplace to determine where the product or client fits in.

Now Is a Good Time to Help a Nonprofit Organization

By being part of the UT Dallas community, we know we are blessed with support, resources and connections — but most of all hope.

Students’ Work Played a Part in a Corporate Acquisition

In May 2019, Shannon Cotts won the DFW AMA Collegiate Marketer of the Year award for her outstanding data analysis provided to startup business Fixd, a Dallas-based home warranty and service repair business.

What You Learn From Capstone Senior Projects

Capstone Senior Projects give students a taste of real-world situations. Students gain experience working with corporations in the community, showcasing their expertise and professionalism.

Capstone Senior Projects Provides Real-World Solutions for an Array of Clients

The Professional Program in Marketing (PPM) is a program that provides supplemental workshops and professional opportunities while also encouraging participation in rigorous courses. This elite program was the brainchild of a past Capstone Senior Project Marketing (MKT 4395) course.

How Our Marketing Students Land Over 150 Internships Every Year

The BS in Marketing program’s required internship is important for acquiring needed experience to land that first job. It’s also a crucial part of our trilogy experience, which includes completion of an internship, 100 hours of community engagement experience and a capstone senior project course.

How To Excel At Showing Your Skills

If you’re an undergraduate student, you’ve probably thought once or twice about what you’ll do when you’re ready to apply for internships. Haven’t gotten there yet? Read Prithvi’s interview to gain insight.

JSOM Internship Expo Creates Opportunities for Students and Employers

The Jindal School’s Undergraduate Internship Expo brought together 1,500 students and recruiters from more than 50 companies. The expo helped students practice networking skills, and it helped employers find students to fill internships.

What Does a Marketing Analyst Do?

Marketing Career Focus: Marketing Analytics

Overview of skills needed for marketing analytics managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The marketing analytics track has 3 core courses covering database marketing, spreadsheet modeling and business analytics with either SAS or R, plus 15 electives.

Recent Jindal School Graduate Named to Selective Postgraduate Program

A recent Jindal School graduate will pursue his interest in nuclear security and diplomacy in the Schwarzman Scholars, a postgraduate program in Beijing to train global leaders while building relationships between China and the world.

Mentoring Sparks Undergrad’s Research Efforts

Positive mentoring experiences sparked a Jindal School marketing major’s curiosity and opened the door to her research. Since winning a UT Dallas Undergraduate Research Award, she has refined her work and presented her findings on and off campus.

UT Dallas, Jindal School Featured Prominently on List of Young Innovators

A Jindal School graduate and two current students have been named to 2019NTX Inno Under 25, a list of young leaders and entrepreneurs in North Texas under the age of 25. In all, nine of the 14 honorees have UT Dallas ties.

External Relations and Development Teams Earn Marketing Association Award

Efforts to make the Jindal School’s annual major fundraiser, Scholarship Breakfast, a success in 2020 despite COVID-19 were recognized with an award from the Dallas-Fort Worth chapter of the American Marketing Association.

Students Learn Social Media Philanthropy in Business Ethics Class

Jindal School students in Diane McNulty’s Business Ethics course used their content-creation and social-media skills in a United Way community service project that taught them about corporate social responsibility and social entrepreneurship.

Bass Conference Provides Forum for Stimulating Exchange of Marketing Ideas

The Bass Conference is an annual academic gathering focused on research in marketing. The conference honors the late Frank M. Bass, a professor who established marketing as a quantitative science and fostered a research culture at the Jindal School.

Marketing Student Turns Strawberry Beauty Hack Into Hot-Selling Serum

Fragrant strawberries mean the sweet smell of success for a JSOM marketing student who developed a sellout skin-care serum using the aromatic fruit. Using marketing and innovation skills learned at UT Dallas, she is already working on new ideas.

Sales Program Earns High Honors at First International Competition

Jindal School sales students made a notable first foray into competing abroad this spring, placing first and third in the speed-sell contest and second in role-play at the 2019 UK University Sales Competition in Edinburgh, Scotland.

What is Social Media Marketing?

Marketing Career Focus: Social Media Marketing

Overview of skills needed by social media marketing managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. Our program not only offers in-depth courses in social media but also in related areas.

Sales Students Score Top Wins at Annual Competition

The 2020 International Collegiate Sales Competition won the case-management contest and placed second in the World Cup of Sales.

Jindal School Researcher Joins Theoretical With Practical to Help Businesses

Jindal School Professor Özalp Özer brings theoretical and practical research to his efforts to help businesses solve their problems. This approach often leads to answers — as well as new research avenues to explore.

Maximize Your JSOM Marketing Experience: Check Out These Clubs and Organizations

Dallas-Fort Worth clubs and national marketing organizations that marketing students should consider attending or joining. If you at the graduate level, networking with industry professionals should be one of your top priorities.

Senior Wins Student Entrepreneur and Collegiate Marketer of the Year Awards

A marketing senior recently brought home two major competition awards, one from Dallas Startup Week for her entrepreneurship and one from the DFW chapter of the American Marketing Association, which named her Collegiate Marketer of the Year.

JSOM Students Bring Home Collegiate World Cup of Sales

Jindal School sales students scored the most points overall at the annual International Collegiate Sales Competition recently, an achievement that led them to win a new team event and bring home the inaugural Collegiate World Cup of Sales.

UT Dallas Excels at DECA Conference—With Freshmen Leading the Way

Freshmen members of the UT Dallas DECA chapter won all the first-, second- and third-place prizes the chapter earned at the 2019 DECA International Career Development Conference in Orlando, Fla. In all, 34 UT Dallas students competed at the event.

Top Sales Student Transformed Adversity into Opportunities

One of the top students in the Professional Sales Concentration has had an extreme past but is transforming adversity into opportunity. Rising star, Kathryn McCord, will surprise you with her story.

Student Spotlight: Saher Lakhani

Saher Lakhani is pursuing a Bachelor of Science in Global Business and Bachelor of Science in Marketing double-major at the Naveen Jindal School of Management and she is expected to graduate in Spring 2024.