Marketing Programs at UT Dallas

Jindal School bachelor's in marketing graduate on a beautiful, sunny Commencement Day

Marketing is fundamental to the success of any business


See recent research highlights from Marketing faculty:

Bachelor’s, Master’s or PhD in Marketing?

Bachelor’s Degree Program

Build your understanding of marketing fundamentals and learn skills in communication, branding, analytics and more.

BS in Marketing

Master’s Degree Programs

Master the skills that empower you to understand customer needs and the competitive environment.


MS in Marketing

PhD with Marketing Concentration

Develop strong research skills that are especially relevant for students interested in an academic career.


PhD in Marketing

What is Marketing?

Marketing focuses on the customer as well as the firm’s objectives and is essential to running businesses and non-profit organizations. Good marketing decisions are made by understanding both customer needs and the competitive environment. The field of marketing is vital for careers in general management, and further specializations include strategic marketing, product management, retail, advertising, market research, and E-commerce.

The marketing academic area in the Naveen Jindal School of Management offers the following Marketing degrees:



Marketing Resource Articles

Learn more about specific areas of marketing, career paths and available opportunities.

Jindal School undergraduate interns

How Our Marketing Students Land Over 150 Internships Every Year

The BS in Marketing program’s required internship is important for acquiring needed experience to land that first job. It’s also a crucial part of our trilogy experience, which includes completion of an internship, 100 hours of community engagement experience and a capstone senior project course.

Julie Haworth

Capstone Senior Projects Provides Real-World Solutions for an Array of Clients

The Professional Program in Marketing (PPM) is a program that provides supplemental workshops and professional opportunities while also encouraging participation in rigorous courses. This elite program was the brainchild of a past Capstone Senior Project Marketing (MKT 4395) course.

Shannon Cotts, Collegiate Marketer of the Year

Students’ Work Played a Part in a Corporate Acquisition

In May 2019, Shannon Cotts won the DFW AMA Collegiate Marketer of the Year award for her outstanding data analysis provided to startup business Fixd, a Dallas-based home warranty and service repair business.

Julie Haworth and Claudia Kwee

Research Isn’t Just for Science Majors — It’s for Marketing Majors, Too!

While a BS in Marketing program student, Claudia Kwee had a chance to conduct a research project and present it at an educators’ conference in Houston.

what is brand management

What Does a Brand Manager Do?

Marketing Career Focus: Brand Management

A brand manager is responsible for the overall image of a product or person. Key elements of the job are researching the marketplace to determine where the product or client fits in.

Tom Henderson, article author

What You Learn From Capstone Senior Projects

Capstone Senior Projects give students a taste of real-world situations. Students gain experience working with corporations in the community, showcasing their expertise and professionalism.

Marketing student organization meeting

Now Is a Good Time to Help a Nonprofit Organization

By being part of the UT Dallas community, we know we are blessed with support, resources and connections — but most of all hope.

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Alumni Spotlights

Chanel Ebanks-Texada, BS’16

Watson Customer Engagement Account Executive, IBM

Ebanks-Texada has launched her career at IBM, where she is prospecting and generating business in the public sector.

Paulina Jesionek, BS’13, MS’15, MBA’15

Marketing Program Specialist, UT Southwestern Medical Center

Jesionek graduated cum laude in Fall 2013 with two undergraduate degrees – Global Business and Marketing. She delivered the commencement address that year.

Kate Reagan, BS’15

Assistant Vice President, Business Development, Texas Capital Bank

In Reagan’s role at Texas Capital Bank, she leans on both degrees she earned at Jindal School – a bachelor’s degree in accounting and marketing.

Glenn D. Lovelace, BS’81

CEO, Peñasco Valley Telephone Cooperative, Inc.

Lovelace graduated from what was then the School of Management with a marketing degree and minors in computer science and finance.

Matthew A. Thompson, BS’12

Automation Marketing Manager, StructuredWeb

Matthew A. Thompson, who majored in marketing, moved to New York City soon after graduation. Once there, he landed a job at ALM, a specialized business news and information company largely focused on the legal community.

Randall Tan, BS’13

Key Account Manager at Softlayer, An IBM Company

Randall Tan had plenty of success before launching his academic career at The University of Texas at Dallas.

Mindy Tiu, BS’14

GE, Commercial Leadership Program

Mindy Tiu, now living in Stamford, Conn, fully embraced her time at UT Dallas by taking part in a broad range of campus activities.

See All Alumni Spotlights

Marketing Blogs & News

Find advice and resources you need as a current or prospective student in marketing.

Digital Marketing Tips

Digital Marketing Tips That Even Novices Can Try

Leave it to the pros to give you the best digital marketing tips and industry news. In this blog post, Jeanne Spreier was on the scene at the Digital Executive Summit and shares the latest tips even novices can try.

ut-dallas-jindal-school-featured-prominently-on-list-of-young-innovators-featured

UT Dallas, Jindal School Featured Prominently on List of Young Innovators

A Jindal School graduate and two current students have been named to 2019NTX Inno Under 25, a list of young leaders and entrepreneurs in North Texas under the age of 25. In all, nine of the 14 honorees have UT Dallas ties.

Graduate marketing and advertising meeting

What Does an Advertising Professional Do?

Overview of skills needed for advertising professionals and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas.

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Jindal School Assistant Dean Awarded Congressional Veteran Commendation

The head of the Jindal School’s Career Management Center has been recognized for his service in the military and as a veteran. Assistant Dean Tom Kim earned a commendation from the Texas 26th Congressional District, where he grew up and now resides.

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JSOM Sales Students Make Enduring Job Connections with Beck Technology

Many Jindal School sales students see a potential employer in Center for Professional Sales corporate partner Beck Technology. Students realize “that Beck is agile, innovative and a modern selling organization,” says Center Director Howard Dover.

handshake over a business development deal

Business Development: Demand Generation

Business development is a process that helps your company establish and maintain relationships with prospects, learn about your buyer’s personas, increase brand awareness and more.

marketing performing e-commerce

What Exactly Is E-Commerce?

Marketing Career Focus: E-Commerce

Overview of skills needed for e-commerce managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The digital marketing track has 4 core courses covering interactive and digital marketing, digital sales strategy, campaign management lab, and marketing web analytics and insights, plus 9 electives.

jindal-school-researcher-joins-theoretical-with-practical-to-help-businesses-featured

Jindal School Researcher Joins Theoretical With Practical to Help Businesses

Jindal School Professor Özalp Özer brings theoretical and practical research to his efforts to help businesses solve their problems. This approach often leads to answers — as well as new research avenues to explore.

Super Bowl Ad

Super Bowl Ad Trends to Expect this Year

On Super Bowl Sunday, whether the game’s a good one or a great one, make sure you don’t miss the real game within the game — the commercials. Prof. Biswas gives us a sneak peek of what Super Bowl ad trends to expect this year.

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Professional Sales Concentration Prepares Students with Real-World Scenarios

Jindal School sales students launched the fall with a Speed Sell competition followed by a presentation from renowned sales expert and author Mark Hunter. Events like these reinforce classroom teachings and introduce students to potential employers.

Dinesh Pandian and Vartika Varshney

Student Group Shows Top Hosting, Competing Skills at State Leadership Conference

All UT Dallas business contest competitors at the Phi Beta Lambda Texas State Leadership Conference qualified to compete at the National Leadership Conference in June. The UTD chapter also hosted the state leadership conference this year.

jsom-internship-expo-creates-opportunities-for-students-and-employers-featured

JSOM Internship Expo Creates Opportunities for Students and Employers

The Jindal School’s Undergraduate Internship Expo brought together 1,500 students and recruiters from more than 50 companies. The expo helped students practice networking skills, and it helped employers find students to fill internships.

Photo of Sanjay Jain and Upender Subramanian

JSOM Faculty Members Honored by Academic Journal for Service

Two faculty members in the Naveen Jindal School of Management have been recognized by Marketing Science, a peer-reviewed academic journal published by the Institute for Operations Research and the Management Sciences and tracked in The UTD Top 100 Business School Research Rankings™. Sanjay Jain Drs. Upender Subramanian and Sanjay Jain are both professors in the […]
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Jindal School Inaugurates Undergraduate Deans Conference

The Jindal School recently held a new conference convening assistant and associate deans of undergraduate business school programs. More than 80 universities were represented, and the deans discussed ways to improve programs and student experiences.

digital marketing meeting of professionals

What Is Marketing Automation?

Marketing Career Focus: Marketing Automation

Overview of needed skills for marketing automation careers and how these map to the courses offered at the MS Marketing at UT Dallas. Our program is one of the few in the nation to offer a specific course in marketing automation and campaigns.

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Welcome Back: Be Sure to Raise Your (Virtual) Hand

Welcome to fall semester, Jindal School students. You have many options to learn and many opportunities to shine. Whether in class in person or attending online, Senior Associate Dean Monica Powell encourages your participation.

adapting-to-coronavirus-realities-critical-to-sales-success-marketing-profs-say-featured

Adapting to Coronavirus Realities Critical to Sales Success, Marketing Profs Say

Bringing the market to customers is a new necessity for sales professionals who are using technological tools to overcome distance barriers and become more efficient in a COVID-19 world. JSOM’s sales faculty comment on the changes.

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UT Dallas Excels at DECA Conference—With Freshmen Leading the Way

Freshmen members of the UT Dallas DECA chapter won all the first-, second- and third-place prizes the chapter earned at the 2019 DECA International Career Development Conference in Orlando, Fla. In all, 34 UT Dallas students competed at the event.

A lady

JSOM to Prepare for Sales and Lead Development Jobs

For business school students, insight on the future of the job market is helpful, and we have the scoop. Entry-level sales roles are on the rise. Learn more about what you need to get one of these roles post-graduation.

Product management marketing students

What Does a Product Manager Do?

Overview of skills needed for product managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The job of the product manager is to discover a product that is valuable, usable and feasible.

Read more Marketing Blogs and News Stories Read more Bachelor’s in Marketing Blogs & News Stories
Read more Masters in Marketing Blogs and News Stories
See all MS Marketing Career Focus Blogs

Student Testimonials

Pratiksha Tonpe and friends

Pratiksha Tonpe, BS’21

Class of 2021

The MS in Marketing program at JSOM has offered so many fantastic opportunities where I could learn more about the industry and meet professionals.  
Rahul Rai

Rahul Rai

My trajectory will always be changed by my time at UTD Naveen Jindal School of Management MS Marketing program. It surpassed all expectations and provided me with unique insight. I’m aware that investing in myself by enrolling in this program has been and will continue to be among the best choices I’ve ever made.
John Walling

John Walling, BS’21

Class of 2021

Being a part of the BS in Marketing program at UTD has been an enjoyable and adventurous experience for me.  
Brandon Borick

Brandon Borick, MS ’22

The M.S. in Marketing Fast Track Program was one of the most valuable opportunities I was able to take advantage of during my time at UT Dallas. In five years, I was able to attain both a bachelor’s and a master’s degree, which has opened opportunities many entry-level business professionals don’t often receive.
Hema Sheasha Sai Ganta

Hema Shesha Sai Ganta, MS ’22

MS in Marketing at UTD is an incredible program. I thoroughly enjoyed pursuing the Marketing Analytics and Customer Insights track. The courses and unparalleled knowledge of professors helped me gain a better understanding of analytical applications in a real-world business setting. I highly recommend this program to anyone who is passionate about marketing.
Holly Lynn

Holly Lynn

UT Dallas has helped me immensely by giving me the tools and knowledge to start a career path in the world of marketing right here in my hometown. I have grown with confidence to become a leader thanks to the many ways of communicating that have opened up to me, meaning things that were learned will not be forgotten!
Allison Lutz Waldon

Allison Lutz Waldon

The MBA/M.S. Marketing program has allowed me to build and develop skills that I’ve been able to apply to projects in my current role. The flexible degree plan allows me to take classes while working full-time in marketing.
Michelle Bassil

Michelle Bassil, MS ’22

The MBA & Master of Science in Marketing programs have provided me with the opportunity to gain a vast amount of relevant knowledge that is applicable to real-world business problems. I am grateful to have had the opportunity to further my education in a way that allowed me to pursue multiple interests simultaneously!
Mahesh Jajoo

Mahesh Jajoo

This program has helped me grow in different domains of marketing. It is one of the only programs worldwide that allows you to choose multiple courses between tracks. The amount of research that goes into preparing the material for the course is amazing, keeping the teaching material up to date with the changes in the marketing field. It also has taught me the best marketing principles and lessons through its core courses, which I will use throughout my marketing career. Overall, a program that has taken care of all the ever-changing dynamics of marketing that I was looking for and helped me grow as a marketer.
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Marketing Program Resources at the Jindal School

Academic Programs – Primary

The Marketing academic area offers one bachelor’s, one master’s and one PhD program.

Online Degrees

Academic Programs – Additional

The Marketing area also offers accelerated pathways to adding more degrees as well as professional programs and concentrations.

Faculty and Advisory Board

Discover how Marketing area faculty are researching, publishing, speaking and engaging in the business community.

Community Activity

Marketing area students, faculty and staff are engaged in the community through center activity, events and more.