Learn more about marketing, both the programs and the discipline.
We hope you join a community of peers, professors, staff and alumni that comprises the Marketing Academic Area at the Jindal School. The Marketing learning community is close-knit and deeply knowledgeable. As a Marketing student you engage with a wealth of insight and experience that can challenge you and help you realize your potential as a professional and as a person.
Use this Marketing resource page to get in-depth information about academic and specialized programs, faculty seminars, conferences, careers, community activity and more!
Marketing Program Resources at the Jindal School
Academic Programs – Primary
The Marketing academic area offers one bachelor’s, one master’s and one PhD program.
Online Degrees
Academic Programs – Additional
The Marketing area also offers accelerated pathways to adding more degrees as well as professional programs and concentrations.
Faculty and Advisory Board
Discover how Marketing area faculty are researching, publishing, speaking and engaging in the business community.
Community Activity
Marketing area students, faculty and staff are engaged in the community through center activity, events and more.
Marketing Resource Articles
Discover how Marketing faculty are researching, publishing, speaking and engaging in the business community. The authors of these articles also include Marketing students, staff and friends
How Our Marketing Students Land Over 150 Internships Every Year
The BS in Marketing program’s required internship is important for acquiring needed experience to land that first job. It’s also a crucial part of our trilogy experience, which includes completion of an internship, 100 hours of community engagement experience and a capstone senior project course.
Research Isn’t Just for Science Majors — It’s for Marketing Majors, Too!
While a BS in Marketing program student, Claudia Kwee had a chance to conduct a research project and present it at an educators’ conference in Houston.
Now Is a Good Time to Help a Nonprofit Organization
By being part of the UT Dallas community, we know we are blessed with support, resources and connections — but most of all hope.
What You Learn From Capstone Senior Projects
Capstone Senior Projects give students a taste of real-world situations. Students gain experience working with corporations in the community, showcasing their expertise and professionalism.
What Does a Brand Manager Do?
Marketing Career Focus: Brand Management
A brand manager is responsible for the overall image of a product or person. Key elements of the job are researching the marketplace to determine where the product or client fits in.
Capstone Senior Projects Provides Real-World Solutions for an Array of Clients
The Professional Program in Marketing (PPM) is a program that provides supplemental workshops and professional opportunities while also encouraging participation in rigorous courses. This elite program was the brainchild of a past Capstone Senior Project Marketing (MKT 4395) course.
Students’ Work Played a Part in a Corporate Acquisition
In May 2019, Shannon Cotts won the DFW AMA Collegiate Marketer of the Year award for her outstanding data analysis provided to startup business Fixd, a Dallas-based home warranty and service repair business.
Marketing Blogs & News
Find advice and resources you need as a current or prospective student in marketing.
Job Analysis for Digital Marketing – Mobile Marketing
Overview of skills needed for mobile marketing managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The mobile marketing professional must understand the web and app ecosystems.
Senior Wins Student Entrepreneur and Collegiate Marketer of the Year Awards
A marketing senior recently brought home two major competition awards, one from Dallas Startup Week for her entrepreneurship and one from the DFW chapter of the American Marketing Association, which named her Collegiate Marketer of the Year.
What Is Digital Marketing?
Marketing Career Focus: Digital Marketing
Overview of skills needed for digital marketing managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The digital marketing track has 4 core courses covering interactive and digital marketing, digital sales strategy, marketing automation and campaign management, marketing web analytics and insights, plus 12 electives
JSOM Sales Students Make Enduring Job Connections with Beck Technology
Many Jindal School sales students see a potential employer in Center for Professional Sales corporate partner Beck Technology. Students realize “that Beck is agile, innovative and a modern selling organization,” says Center Director Howard Dover.
What Does an Advertising Professional Do?
Overview of skills needed for advertising professionals and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas.
Maximize Your JSOM Marketing Experience: Check Out These Clubs and Organizations
Dallas-Fort Worth clubs and national marketing organizations that marketing students should consider attending or joining. If you at the graduate level, networking with industry professionals should be one of your top priorities.
Jindal School Students Earn Scholar Award for ‘Rolling with the Punches’
Three Jindal School students have been named recipients of $15,000 Texas Business Hall of Fame Foundation Scholarships.The students as well as the foundation have had to make pandemic-related adjustments to doing business.
Jindal School Inaugurates Undergraduate Deans Conference
The Jindal School recently held a new conference convening assistant and associate deans of undergraduate business school programs. More than 80 universities were represented, and the deans discussed ways to improve programs and student experiences.
What Is Marketing Automation?
Marketing Career Focus: Marketing Automation
Overview of needed skills for marketing automation careers and how these map to the courses offered at the MS Marketing at UT Dallas. Our program is one of the few in the nation to offer a specific course in marketing automation and campaigns.
Phi Beta Lambda Turns in Strong Performance at Texas State Leadership Conference
Based in the Naveen Jindal School of Management, the UT Dallas chapter of the student organization Phi Beta Lambda brought home 26 first-, second, and third-place awards from the Texas State Leadership Conference.
Jindal School Junior Wins Collegiate Marketer of the Year Award
A marketing and global business junior recently won the 2021 Collegiate Marketer of the Year Award from the Dallas-Fort Worth chapter of the American Marketing Association. Jindal School students have earned the award eight times in the last decade.
Bass Conference Provides Forum for Stimulating Exchange of Marketing Ideas
The Bass Conference is an annual academic gathering focused on research in marketing. The conference honors the late Frank M. Bass, a professor who established marketing as a quantitative science and fostered a research culture at the Jindal School.
UT Dallas, Jindal School Featured Prominently on List of Young Innovators
A Jindal School graduate and two current students have been named to 2019NTX Inno Under 25, a list of young leaders and entrepreneurs in North Texas under the age of 25. In all, nine of the 14 honorees have UT Dallas ties.
External Relations and Development Teams Earn Marketing Association Award
Efforts to make the Jindal School’s annual major fundraiser, Scholarship Breakfast, a success in 2020 despite COVID-19 were recognized with an award from the Dallas-Fort Worth chapter of the American Marketing Association.
Marketing Competition Offers Training — and Prize Money!
Learn more about the Morris Hite Center-IBM Marketing Customer Insights Competition on Saturday, May 7.
Marketing Career Focus: Product Management
What does a product manager do? In his book, Inspired, Marty Cagan, software engineer and founder of the Silicon Valley Product Group, defines the job of the product manager as “to discover a product that is valuable, usable and feasible.”
Alumna at Nonprofit Confronts a Global Crisis With Local Impact
Lessons from the Jindal School, particularly the importance of being flexible, resonate for an alumna facing the COVID-19 crisis at a food bank’s font lines. And a marketing professor offers ideas on how students can help from home.
JSOM Graduation Speech
Graduate ITM and Marketing student, Hua Bai, reflects over the past few years she spent in JSOM while she takes off the student hat and puts on the alum hat.
Student Spotlight: Sabrina Castillo
Sabrina Castillo is pursuing her Bachelor of Science in Marketing at the Naveen Jindal School of Management and she is expected to graduate in May 2025.
Super Bowl Ad Trends to Expect this Year
On Super Bowl Sunday, whether the game’s a good one or a great one, make sure you don’t miss the real game within the game — the commercials. Prof. Biswas gives us a sneak peek of what Super Bowl ad trends to expect this year.
Read more Master’s in marketing Blogs and News Stories
See all MS Marketing Career Focus Blogs
Bachelor’s, Master’s or PhD in Marketing?
Bachelor’s Degree Program
Build your understanding of marketing fundamentals and learn skills in communication, branding, analytics and more.
BS in MarketingMaster’s Degree Programs
Master the skills that empower you to understanding customer needs and the competitive environment.
MS in Marketing
PhD with Marketing Concentration
Develop strong research skills that are especially relevant for students interested in an academic career.
PhD in Marketing