Written by Julie Haworth
“I actually came into UT Dallas thinking research was primarily for science majors,” said BS in Marketing 2019 graduate Claudia Kwee.
In reality, this sentiment could not be further from the truth. Marketing professionals in particular utilize research regularly for conducting marketing research studies, market analysis and, yes, for academic purposes.
Claudia had a chance to not only conduct a research project on the topic of mentoring and its impact on student productivity but to also present that project at the 2019 Association of College Marketing Educators’ conference in Houston.
Now Claudia puts her research into practice as a Charles Schwab senior specialist of strategy and planning for retail acquisition marketing.
Research projects are just one way marketing majors supplement their experience at the Naveen Jindal School of Management. Support from scholarships, grants and faculty-assisted independent studies encourage our students to conduct research projects, present findings and sometimes even publish their work.
Capstone Senior Projects give students a taste of real-world situations. Students gain experience working with corporations in the community, showcasing their expertise and professionalism.
The BS in Marketing program's required internship is important for acquiring needed experience to land that first job. It’s also a crucial part of our trilogy experience, which includes completion of an internship, 100 hours of community engagement experience and a capstone senior project course.
The Professional Program in Marketing (PPM) is a program that provides supplemental workshops and professional opportunities while also encouraging participation in rigorous courses. This elite program was the brainchild of a past Capstone Senior Project Marketing (MKT 4395) course.
By being part of the UT Dallas community, we know we are blessed with support, resources and connections — but most of all hope.
In May 2019, Shannon Cotts won the DFW AMA Collegiate Marketer of the Year award for her outstanding data analysis provided to startup business Fixd, a Dallas-based home warranty and service repair business.
