Written by Julie Haworth
By being part of the UT Dallas community, we know we are blessed with support, resources and connections — but most of all hope. To spread that sense of hope, our marketing majors regularly support various nonprofit organizations by creating clever social media posts, analyzing marketing results and creating sales and marketing plans for them.
A great example of our work is seen every fall in association with North Texas Giving Day (NTGD). For the past eight years, our marketing students have assisted nonprofit organizations with marketing their NTGD campaign. Represented in the photo are students who have worked with nonprofit organizations supporting the arts, education, human and animal services.
Before marketing majors graduate from UT Dallas they will have accumulated at least 100 hours of community engagement experience and learned a lot about spreading hope to our community.
Capstone Senior Projects give students a taste of real-world situations. Students gain experience working with corporations in the community, showcasing their expertise and professionalism.
The BS in Marketing program's required internship is important for acquiring needed experience to land that first job. It’s also a crucial part of our trilogy experience, which includes completion of an internship, 100 hours of community engagement experience and a capstone senior project course.
The Professional Program in Marketing (PPM) is a program that provides supplemental workshops and professional opportunities while also encouraging participation in rigorous courses. This elite program was the brainchild of a past Capstone Senior Project Marketing (MKT 4395) course.
In May 2019, Shannon Cotts won the DFW AMA Collegiate Marketer of the Year award for her outstanding data analysis provided to startup business Fixd, a Dallas-based home warranty and service repair business.
While a BS in Marketing program student, Claudia Kwee had a chance to conduct a research project and present it at an educators' conference in Houston.
