Master of Science in Marketing

Jindal School master's in marketing students working on a project together

Master’s in Marketing at UT Dallas

Get a career-focused master’s degree in one of the world’s top cities for business.

jindal school graduate marketing students in a group discussion

Flexible Degree Plan

Offering a choice of six tracks and over 60 courses, the Master’s in Marketing degree can be customized to meet the advertising, marketing and media skill needs of graduates entering the data-driven marketplace.

Our large number of classes includes in-depth, in-demand marketing core courses plus specialization areas that match your interests and career goals.

Degree Features

  • No course or work prerequisites
  • An undergraduate business degree is not required; all undergraduate majors are welcome
  • Marketing-focused: You can take 11 of the required 12 courses in marketing
  • You can start in any semester: fall, spring or summer
  • 36 semester credit hours required
  • ­Online courses available; the degree can also be earned entirely online
  • Previous work experience is desirable but not required
  • Develop specific and relevant marketable skills

Tracks

Explore the Master’s in Marketing curriculum

Student Experiences

Joshua Schapp

My Professors Brought the Latest Tools and Techniques Into the Online Classroom

Written by Joshua Schaap

Ultimately, what drove my final decision was my in-person meeting with MS in Marketing Program Director Alex Edsel in January 2018. Director Edsel made time to visit with me while I was in Dallas for a business trip despite his busy schedule. We discussed topics relating to web analytics, advanced attribution and an in-depth review of the MS in Marketing program. After this meeting, I knew the Naveen Jindal School of Management was a perfect match for me.

Smruti Lyer

My Favorite Marketing Courses

Written by Smruti Iyer

At UTD I’m pursuing double master’s degrees in management science and marketing. The marketing program offers many courses covering a wide range of topics. They cater to the interests of all students pursuing marketing, which was the main reason I chose this program. The program continually updates and upgrades its courses to stay relevant with the current industry requirements. Alex Edsel, the program director, also holds course previews every semester, which was one of the most helpful sessions during my master’s experience.

See all Master’s in Marketing Experiences
ut dallas master's in marketing students collaborating on a project

Focus on Career Growth Areas

Learn such in-demand skills as brand management, customer behavior insights, data analysis and research, digital advertising and marketing, marketing strategy, and more.

The Master’s in Marketing curriculum is designed to provide you the skills that can help you succeed in fast-growing, highest-paying marketing fields. Our tracks and courses focus on very specific in-demand skill sets, software and topics.

See how MS in Marketing alumni are succeeding, and how you can, too
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Located in the Dallas Metroplex

The Dallas/Fort Worth metroplex is rated by Forbes magazine as the No. 1 “Best City for Jobs,” 2018.

Home to more than 900 advanced multinational technology firms and a number of Fortune 500 companies, Dallas is one of America’s top cities for job growth — and offers an affordable cost of living.

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Student Testimonials

Ada Z

Ada (Zhu) Choi, BS’14, MS’15

Retail Strategy Manager, Samsung Electronics America

The MS in Marketing prepared me to face real-world challenges through very applicable courses and ample networking opportunities. The professors and courses gave me deeper knowledge. If you crave intellectual stimulation and growth, I’d highly recommend the master’s program at UTD.
Liquin L

Liquin Luo, MS’17

Data Scientist, Apple

The MS in Marketing program gave me sophisticated marketing analytic knowledge and the ability to think as a thoughtful marketer. The career center at JSOM accelerated my career potential, helping me land a job at Apple.
Mao L

Mao Li, MS’14

Senior Manager of Competitive Intelligence, Health System, Marketing Insights and Analytics, Philips

The MS in Marketing program is a well-organized program with agile setup. It has different tracks to choose to fit your career direction. I highly recommend the program for further development in the marketing industry.
Andrew F

Andrew Franco, BS’12, MS’12

Vice President, Marketing & Account Management, Transamerica Insurance

Completing the UTD MS in Marketinghas been one of my most gratifying and career-enhancing achievements. Despite a 10+ year successful career in direct response marketing prior to enrolling, I got a fresh perspective and exposure to the latest marketing techniques from the MS in Marketing program.
Mike H

Mike Hart, MS’14

Vice President of Sales, Lennox Industries

The UTD Marketing master’s program was a great experience. The networking opportunities were excellent, and the quality of the students added to the overall value of the program. I would recommend this program to anyone who wants to gain a deeper knowledge of marketing principles as they apply to the real world of business.
Jerry H

Jerry Hao, MS’14

Data Scientist, Amazon

The MS in Marketing director and faculty changed my career trajectory to that of a data scientist. Thanks to the high level analytics courses and career-placement opportunities, I was able to get my foot in the door at a prestigious marketing agency, Brierley + Partners, followed quickly by opportunities at Hewlett-Packard, AT&T and Amazon.
See all Master’s in Marketing Testimonials
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Tips for Applying for a Scholarship

JSOM offers a variety of merit and need-based scholarships to help new and current students meet the challenge of funding their education. Please read the specific criteria for each scholarship, write a thoughtful essay when required. Also make sure you have finalized and submitted your Master’s in Marketing application before applying for a scholarship.

Apply for Scholarship

Student Ambassadors

My, Masters in Marketing Ambassador

My, MS Marketing Class of 2021

Vietnam, Class of 2021, Fall

UT Dallas is such a diverse environment for an international student like me to feel really belong. I got to know many smart, highly motivated individuals who would never hesitate to offer you help.
Ketaki

Ketaki, MS Marketing Class of 2021

Dubai, UAE, Class of 2021, Spring

While the university offers a wide range of classes to choose from, there are also safe delivery mechanisms offered for these courses. I love the curriculum and would glad to share my experiences and answer your questions.
Slava

Slava, MS Marketing Class of 2021

Moscow, Russia—Class of 2021, Spring

Hello everyone! I am currently in my second semester in MS Marketing here at UT Dallas. I am focusing on the Advertising and Branding track.
Brian, Masters in Marketing Ambassador

Brian, MS Marketing Class of 2022

Dallas, Class of 2022, Spring

Hello all! I am currently in my third semester of the MS in Marketing program at the University of Texas at Dallas, as well as my first semester within the MBA program at the university. I was born and raised in Dallas, Texas and have taken on marketing positions throughout different cities within the DFW Metroplex.
See all Master’s in Marketing Ambassadors
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