Facts and Figures About the Bachelor’s in Marketing Program
Marketing Students
583 students
Competitions & Special Programs
Rookie Sales Preview
Advanced Sales Competitions
University Sales Competitions
AMA DFW Collegiate Marketer of the Year
HubSpot Competition
Professional Program in Marketing
Professional Program in Sales
Faculty Mentoring
Peer to Peer Mentoring
Alpha Mu Alpha Honorary
Undergraduate Research
Student Orgs
AMA UTD Chapter
Marketing Analytics Club
Sales Board
Certificates Offered
USCA Sales Certification
Google Adwords Certification
Salary Upon Graduation
(Median Earnings according to SeekUT)
$51,000
(1st Year)
$65,000
(5th Year)
$99,000
(10th Year)
Promoted Scholarships include:
JSOM Scholarships
Undergrad Marketing Scholarships
DFW Retail Executive Association
Haworth Family Service-Learning
Mitel Excellence in Marketing
LaGrant
Press Club of Dallas
Houston Advertising
Communities Foundation of Texas
Advisory Boards
Members come from companies including:
Wells Fargo
Motorola
ConnectUSWireless
Verizon
AMADFW
Job Titles Include:
Marketing Specialist
Data and Insights Analyst
Marketing Coordinator
Business Development Associate
Sales Manager
Marketing Coordinator
Business to Business Sales Development Program – Client Services
Merchandising Coordinator
Hiring Companies Include:
JP Morgan
Microsoft
Toyota Motor North America
Gartner
Student Testimonials
Tim Nguyen, BS’19
Sales Development Associate, WESCO Distribution
The UTD marketing program provided me the resources and experiences that I was able to apply to my now ongoing career path.
Brandon Borick, BS’20
Class of 2020
The UT Dallas BS in Marketing program has helped me pursue my interests in entertainment marketing by shaping its coursework to my own needs.
John Walling, BS’21
Class of 2021
Being a part of the BS in Marketing program at UTD has been an enjoyable and adventurous experience for me.
Pratiksha Tonpe, BS’21
Class of 2021
The MS in Marketing program in the JSOM has offered so many fantastic opportunities where I could learn more about the industry and meet professionals.
Lauren Sparger, BS’20
Sports Marketing Graduate Program, Red Bull
During my time as a student, the BS in Marketing program allowed me numerous opportunities to gain real life marketing skill sets and business acumen.
Musa Ato, BS’12
Managing Director, Adolfin Group
The UTD Marketing program was my foundation in crafting the League of Rebels brand.
Amber Quach, BS’20
Class of 2020
The UT Dallas Marketing program has given me the ability to merge my strengths as a business-minded individual and also as a creative through their program.
Jo-Annie Au, BS’20
Class of 2020
Through the UTD Marketing program, I’ve been able to fuel my passion for advertising and content creation. The program has given me the opportunity to learn from professionals while also getting to work with real clients and local companies.
Ana Corona, BS’16
Assistant Brand Marketing Manager, Daltile
I was fortunate enough to have been included in high-visibility projects, some of which involved our company’s executive team.
Kyana Shamloo, BS’15
Product Marketing Manager, Freeman Company
I really enjoyed the marketing program at UT Dallas because they made it a point to have your class requirements be in various subjects.
Varika Pinnam, BS’20
Class of 2020
I chose to attend UTD because I felt I had found a community here before I ever even moved to Texas. I decided upon the Marketing program in particular because I wanted to be a part of a fast-paced, impactful business world but work creatively and be able to generate and implement new ideas rather than work in a rigid structure.
Christian de Lara, BS’17
Enterprise Business Development Representative, Salesforce
I believe that the UTD Marketing program has given me an incredible foundation to develop my professional brand.
Rebecca Sollars, BS’20
B2B Client Solutions Executive, AT&T
I’m about to graduate, and I have secured a job with a Fortune 10 company, AT&T. I would never have been able to accomplish this without the help of UTD!
Matthew Hong, BS’20
Associate I, Analyst Development Program at Liberty Mutual Insurance
The UT Dallas Marketing program has been invaluable in the pursuit of my career by providing me with a solid marketing foundation that enables me to stand out from and collaborate with my peers.
Resource Articles
Now Is a Good Time to Help a Nonprofit Organization
By being part of the UT Dallas community, we know we are blessed with support, resources and connections — but most of all hope.
Capstone Senior Projects Provides Real-World Solutions for an Array of Clients
The Professional Program in Marketing (PPM) is a program that provides supplemental workshops and professional opportunities while also encouraging participation in rigorous courses. This elite program was the brainchild of a past Capstone Senior Project Marketing (MKT 4395) course.
Students’ Work Played a Part in a Corporate Acquisition
In May 2019, Shannon Cotts won the DFW AMA Collegiate Marketer of the Year award for her outstanding data analysis provided to startup business Fixd, a Dallas-based home warranty and service repair business.
What You Learn From Capstone Senior Projects
Capstone Senior Projects give students a taste of real-world situations. Students gain experience working with corporations in the community, showcasing their expertise and professionalism.
Research Isn’t Just for Science Majors — It’s for Marketing Majors, Too!
While a BS in Marketing program student, Claudia Kwee had a chance to conduct a research project and present it at an educators’ conference in Houston.
How Our Marketing Students Land Over 150 Internships Every Year
The BS in Marketing program’s required internship is important for acquiring needed experience to land that first job. It’s also a crucial part of our trilogy experience, which includes completion of an internship, 100 hours of community engagement experience and a capstone senior project course.
Chat with the JSOM Question Desk.
Our Question Desk service is available Monday-Friday from 8 a.m. – 5:30 p.m. to address any general questions you might have about JSOM, for example:
- Who to contact to get information about degree plan and course registration?
- Where to find information about academic policies?
- How to sign up for an internship?
- How to contact the program, a director or a faculty member?
- And more…
Bachelor’s in Marketing Blogs & News
Find advice and resources you need as a current or prospective undergraduate student in marketing.
Jindal School Inaugurates Undergraduate Deans Conference
The Jindal School recently held a new conference convening assistant and associate deans of undergraduate business school programs. More than 80 universities were represented, and the deans discussed ways to improve programs and student experiences.
Sales Students Benefit From Artificial Intelligence Tools
Students in Jindal School of Management sales courses are reaping rewards from artificial intelligence technology that can analyze their sales calls and role-plays.Their efforts are to be featured in a video by the company that makes the technology.
Sales Program Earns High Honors at First International Competition
Jindal School sales students made a notable first foray into competing abroad this spring, placing first and third in the speed-sell contest and second in role-play at the 2019 UK University Sales Competition in Edinburgh, Scotland.
Phi Beta Lambda Turns in Strong Performance at Texas State Leadership Conference
Based in the Naveen Jindal School of Management, the UT Dallas chapter of the student organization Phi Beta Lambda brought home 26 first-, second, and third-place awards from the Texas State Leadership Conference.
A Message from Jindal School Dean Hasan Pirkul
Jindal School Dean Hasan Pirkul reaches out to students, faculty, staff, alumni and supporters with an update on the state of the school as classes resume following spring break and during the coronavirus outbreak.
Senior Wins Student Entrepreneur and Collegiate Marketer of the Year Awards
A marketing senior recently brought home two major competition awards, one from Dallas Startup Week for her entrepreneurship and one from the DFW chapter of the American Marketing Association, which named her Collegiate Marketer of the Year.
Sales Students Score Top Wins at Annual Competition
The 2020 International Collegiate Sales Competition won the case-management contest and placed second in the World Cup of Sales.
JSOM Sales Students Make Enduring Job Connections with Beck Technology
Many Jindal School sales students see a potential employer in Center for Professional Sales corporate partner Beck Technology. Students realize “that Beck is agile, innovative and a modern selling organization,” says Center Director Howard Dover.
JSOM Student Wins Marketer of the Year Award for Impactful Class Project
A Jindal School marketing student won the DFW American Marketing Association’s 2019 Collegiate Marketer of the Year Award. Shannon Cotts’ success marks the sixth time since 2012 that a JSOM student has won.
DFW Retail Innovation Panel Foresees a Future Mix of Tech and Tradition
Marketing, product and technology experts discussed retail innovation in Dallas-Fort Worth at an event presented by the Naveen Jindal School of Management in partnership with the DFW chapter of the American Marketing Association.
Bass Conference Provides Forum for Stimulating Exchange of Marketing Ideas
The Bass Conference is an annual academic gathering focused on research in marketing. The conference honors the late Frank M. Bass, a professor who established marketing as a quantitative science and fostered a research culture at the Jindal School.
UT Dallas Big Idea Competition Sharpens Students’ Entrepreneurial Mindsets
The annual UT Dallas Big Idea Competition awarded a service that helps applicants align their résumés to keywords in job postings the $25,000 grand prize in an event that showcased five other contenders and gave $40,000 in prizes.
Undergrad Marketing Students Win Corporate Social Responsibility Award
For student and faculty work assisting nonprofits, the Jindal School’s undergraduate program in marketing won the 2021 Corporate Social Responsibility Marketing Award from the Dallas-Fort Worth chapter of the American Marketing Association.
Mentoring Sparks Undergrad’s Research Efforts
Positive mentoring experiences sparked a Jindal School marketing major’s curiosity and opened the door to her research. Since winning a UT Dallas Undergraduate Research Award, she has refined her work and presented her findings on and off campus.
Summit Addresses Sales Pros’ Ambitions to Move Into Leadership Roles
The Jindal School of Management’s Center for Professional Sales hosted a daylong summit with nearly a dozen keynote speakers, workshops, discussions and executive briefings, all geared to help sales professionals move into leadership roles.
Donor Scholarships Launch Brighter Futures for Jindal School Students
This academic year, donor scholarships have provided Jindal School students nearly a half-million dollars in assistance. The scholarships bridge a money gap or provide a springboard to achievement, and they help students reach educational goals.
Adapting to Coronavirus Realities Critical to Sales Success, Marketing Profs Say
Bringing the market to customers is a new necessity for sales professionals who are using technological tools to overcome distance barriers and become more efficient in a COVID-19 world. JSOM’s sales faculty comment on the changes.
JSOM Students Bring Home Collegiate World Cup of Sales
Jindal School sales students scored the most points overall at the annual International Collegiate Sales Competition recently, an achievement that led them to win a new team event and bring home the inaugural Collegiate World Cup of Sales.
Student Spotlight: Saher Lakhani
Saher Lakhani is pursuing a Bachelor of Science in Global Business and Bachelor of Science in Marketing double-major at the Naveen Jindal School of Management and she is expected to graduate in Spring 2024.
UT Dallas Excels at DECA Conference—With Freshmen Leading the Way
Freshmen members of the UT Dallas DECA chapter won all the first-, second- and third-place prizes the chapter earned at the 2019 DECA International Career Development Conference in Orlando, Fla. In all, 34 UT Dallas students competed at the event.
Ready to start your undergraduate application?
Before you apply, get familiar with the application process for Jindal School undergraduate programs at UT Dallas.
How to Apply