Bachelor of Science in Marketing

Marketing graduate Chiara Zamboni donned a headpiece with special meaning in her home country of Italy. The crown made of bay leaves and berries represents victory and success.

Bachelor’s in Marketing at UT Dallas

A well-rounded curriculum, flexible degree plan and successful faculty with industry connections can help you launch a dynamic and fulfilling career.

jindal school undergraduate marketing students hugging at UT Dallas commencement

Become a marketing leader of tomorrow.

Get the most well-rounded curriculum for your future, including an immersive practical experiential curriculum and real world experience.

Trilogy Experience

Jindal Marketing provides real world experience working with local companies (Capstone), the opportunity to give back to the community while applying skills learned in class (Community Engagement), and diverse internship opportunities to help guide students of our program into future careers (Internships).

See how BS Marketing alumni are succeeding, and how you can, too
ut dallas bachelor's in marketing student with her cap and gown

Get a Degree as Unique as You Are

The Jindal School’s undergraduate marketing program is built to guide students like you to find your ideal role in the marketing industry.

Students have the flexibility to choose what track they want to hone in on their future career paths by giving students the liberty to choose from a variety of guided electives. (Structured Freedom)

Marketing has so many different facets and this program prepares students holistically but also very specific jobs and career paths.

Learn more about the BS Marketing degree plan

Student Experiences

Amber Quach, Hannah Barling, Jo-Annie Au

Marketing Faculty and Resources Prove to Be Invaluable

Written by Amber Quach

As a graduating marketing senior of the Jindal School of Management, I looked back at my college career and found that the bulk of my time was put toward focusing on my grades and putting my passion into fostering an organization I founded and established on campus, formerly known as UTD VENUS (Victorious Empowerment N (and) United Sisterhood).
See all Bachelor’s in Marketing Experiences
evening skyline of the city of dallas

Go Where Creativity and Business Converge

The marketing track addresses both of the most essential aspects of prospective marketers – having invaluable practice and knowledge of the standard business industry as well as building on the skills of being creative.

Our Marketing students will be able to combine their business skills with their creativity to attain solid business acumen. Students will have the capability to walk into a company and add value while also being able to be creative in both approaching and solving problems.

The marketing courses here provide students the chance to work with local businesses and clients. This lets students practice and sharpen their skills before going into the workforce.

Check out this snapshot of life in the BS Marketing program

Student Testimonials

Jo-Annie Au

Jo-Annie Au, BS’20

Class of 2020

Through the UTD Marketing program, I’ve been able to fuel my passion for advertising and content creation. The program has given me the opportunity to learn from professionals while also getting to work with real clients and local companies.
John Walling

John Walling, BS’21

Class of 2021

Being a part of the BS in Marketing program at UTD has been an enjoyable and adventurous experience for me.  
Amber Quach

Amber Quach, BS’20

Class of 2020

The UT Dallas Marketing program has given me the ability to merge my strengths as a business-minded individual and also as a creative through their program.
Pratiksha Tonpe and friends

Pratiksha Tonpe, BS’21

Class of 2021

The MS in Marketing program in the JSOM has offered so many fantastic opportunities where I could learn more about the industry and meet professionals. 
Lauren Sparger

Lauren Sparger, BS’20

Sports Marketing Graduate Program, Red Bull

During my time as a student, the BS in Marketing program allowed me numerous opportunities to gain real life marketing skill sets and business acumen.  
Tim Nguyen

Tim Nguyen, BS’19

Sales Development Associate, WESCO Distribution

The UTD marketing program provided me the resources and experiences that I was able to apply to my now ongoing career path. 
Varika Pinnam

Varika Pinnam, BS’20

Class of 2020

I chose to attend UTD because I felt I had found a community here before I ever even moved to Texas. I decided upon the Marketing program in particular because I wanted to be a part of a fast-paced, impactful business world but work creatively and be able to generate and implement new ideas rather than work in a rigid structure.
Musa Ato

Musa Ato, BS’12

Managing Director, Adolfin Group

The UTD Marketing program was my foundation in crafting the League of Rebels brand. 
Matthew Hong

Matthew Hong, BS’20

Associate I, Analyst Development Program at Liberty Mutual Insurance

The UT Dallas Marketing program has been invaluable in the pursuit of my career by providing me with a solid marketing foundation that enables me to stand out from and collaborate with my peers.
Ana Corona

Ana Corona, BS’16

Assistant Brand Marketing Manager, Daltile

I was fortunate enough to have been included in high-visibility projects, some of which involved our company’s executive team. 
Rebecca Sollars

Rebecca Sollars, BS’20

B2B Client Solutions Executive, AT&T

I’m about to graduate, and I have secured a job with a Fortune 10 company, AT&T. I would never have been able to accomplish this without the help of UTD!
Kyana Shamloo

Kyana Shamloo, BS’15

Product Marketing Manager, Freeman Company

I really enjoyed the marketing program at UT Dallas because they made it a point to have your class requirements be in various subjects. 
Brandon Borick

Brandon Borick, BS’20

Class of 2020

The UT Dallas BS in Marketing program has helped me pursue my interests in entertainment marketing by shaping its coursework to my own needs. 
Christian de Lara

Christian de Lara, BS’17

Enterprise Business Development Representative, Salesforce

I believe that the UTD Marketing program has given me an incredible foundation to develop my professional brand. 
See all Bachelor’s in Marketing Testimonials
ut dallas marketing professor Biswas leading a class

Learn From Faculty With Connections

Our marketing faculty uses their vast knowledge and experiences within the field to assist their students in figuring out their own unique career path.

JSOM Marketing Professors have immense industry knowledge and connections that they not only apply in class while they are teaching but also interpersonally to help guide the students to find their specific place in the marketing world.

When professors share about their experiences, it also helps students get a realistic understanding of the industry.

Meet the Marketing faculty

Resource Articles

Julie Haworth and Claudia Kwee

Research Isn’t Just for Science Majors — It’s for Marketing Majors, Too!

While a BS in Marketing program student, Claudia Kwee had a chance to conduct a research project and present it at an educators’ conference in Houston.

Shannon Cotts, Collegiate Marketer of the Year

Students’ Work Played a Part in a Corporate Acquisition

In May 2019, Shannon Cotts won the DFW AMA Collegiate Marketer of the Year award for her outstanding data analysis provided to startup business Fixd, a Dallas-based home warranty and service repair business.

Marketing student organization meeting

Now Is a Good Time to Help a Nonprofit Organization

By being part of the UT Dallas community, we know we are blessed with support, resources and connections — but most of all hope.

Jindal School undergraduate interns

How Our Marketing Students Land Over 150 Internships Every Year

The BS in Marketing program’s required internship is important for acquiring needed experience to land that first job. It’s also a crucial part of our trilogy experience, which includes completion of an internship, 100 hours of community engagement experience and a capstone senior project course.

Julie Haworth

Capstone Senior Projects Provides Real-World Solutions for an Array of Clients

The Professional Program in Marketing (PPM) is a program that provides supplemental workshops and professional opportunities while also encouraging participation in rigorous courses. This elite program was the brainchild of a past Capstone Senior Project Marketing (MKT 4395) course.

See all Bachelor’s in Marketing Articles
students working on their undergraduate application on a phone

Ready to start your undergraduate application?

Before you apply, get familiar with the application process for Jindal School undergraduate programs at UT Dallas.

How to Apply
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