Undergraduate marketing majors at UT Dallas have a multitude of opportunities to engage with fellow students, network with professionals and sharpen their résumés while making friends and having fun. Here are just a few of the ways you can get involved on campus as a BS in Marketing student at JSOM:
Join our award-winning American Marketing Association (AMA) UTD chapter, the Sales Club, the American Advertising Federation (AAF) or explore other JSOM clubs and student organizations.
Get on the Marketing Leadership Council and exercise your management skills.
Earn a Sales or Digital Marketing (Google Adwords) certification.
Compete in marketing competitions in classes, regionally or nationally.
Earn a marketing or sales scholarship provided by our program or our partners.
Benefit from three marketing advisory boards (General Marketing, Sales and Marketing Analytics) that facilitate jobs, evaluate curriculum and provide general support.
Attend informative practitioner conferences.
Leverage career fairs and networking events for marketing majors only.
Meet Your Fellow Marketing Majors
Bachelor’s in Marketing graduate Jessie Richardson says the Marketing program at UT Dallas was everything she could have asked for.
Skills that Apply to a Multitude of Industries
Jawwad Baig shares why a UT Dallas marketing degree relates to every industry and provides a different perspective that includes understanding the advertising, analytics and sales that drive a business.
Highlights – Industry Experience
Benefit from three marketing advisory boards (General Marketing, Sales and Marketing Analytics) that facilitate jobs, evaluate curriculum and provide general support.
Attend informative practitioner conferences.
Leverage career fairs and networking events for marketing majors only.
Work closely with the award-winning DFW American Marketing Association.
Make an Impact with Undergraduate Student Research
Research projects on campus are an exceptional opportunity for professional growth. JSOM undergraduate marketing students can:
Conduct research projects with faculty support.
Apply for a UT Dallas Undergraduate Research grant.
Compete to be published in UT Dallas’ undergraduate journal, The Exley.
Attend academic conferences supported by our marketing program.
The Professional Program in Marketing (PPM) is a program that provides supplemental workshops and professional opportunities while also encouraging participation in rigorous courses. This elite program was the brainchild of a past Capstone Senior Project Marketing (MKT 4395) course.
In May 2019, Shannon Cotts won the DFW AMA Collegiate Marketer of the Year award for her outstanding data analysis provided to startup business Fixd, a Dallas-based home warranty and service repair business.
Capstone Senior Projects give students a taste of real-world situations. Students gain experience working with corporations in the community, showcasing their expertise and professionalism.
While a BS in Marketing program student, Claudia Kwee had a chance to conduct a research project and present it at an educators’ conference in Houston.
The BS in Marketing program’s required internship is important for acquiring needed experience to land that first job. It’s also a crucial part of our trilogy experience, which includes completion of an internship, 100 hours of community engagement experience and a capstone senior project course.
Explore our essential resources and advice for current and prospective undergraduate marketing majors and learn what incredible things our faculty and alumni are up to.
A study of Twitter data had marketing students and their professional mentors analyzing “accelerants of relevance,” all the traits that might cause a piece of news to go viral on social media.
Jindal School sales students made a notable first foray into competing abroad this spring, placing first and third in the speed-sell contest and second in role-play at the 2019 UK University Sales Competition in Edinburgh, Scotland.
The Bass Conference is an annual academic gathering focused on research in marketing. The conference honors the late Frank M. Bass, a professor who established marketing as a quantitative science and fostered a research culture at the Jindal School.
The Jindal School of Management’s Center for Professional Sales hosted a daylong summit with nearly a dozen keynote speakers, workshops, discussions and executive briefings, all geared to help sales professionals move into leadership roles.
Former Dallas Mayor Mike Rawlings tied education to economic viability in a keynote conversation at the Jindal School’s major annual fundraiser, the Scholarship Breakfast. The event raised enough to provide scholarships for more than 40 students.
Bringing the market to customers is a new necessity for sales professionals who are using technological tools to overcome distance barriers and become more efficient in a COVID-19 world. JSOM’s sales faculty comment on the changes.
Fragrant strawberries mean the sweet smell of success for a JSOM marketing student who developed a sellout skin-care serum using the aromatic fruit. Using marketing and innovation skills learned at UT Dallas, she is already working on new ideas.
Dr. Julie Haworth, director of the BS in Marketing program, discusses her own interest in marketing and how she is “head cheerleader” for marketing students.
Efforts to get more Jindal School undergraduate and graduate students to enter an online contest based on their strategic management course yielded more entrants and more top finishers. One Jindal School student finished No. 4 in the world.
Students in Jindal School of Management sales courses are reaping rewards from artificial intelligence technology that can analyze their sales calls and role-plays.Their efforts are to be featured in a video by the company that makes the technology.
Two faculty members in the Naveen Jindal School of Management have been recognized by Marketing Science, a peer-reviewed academic journal published by the Institute for Operations Research and the Management Sciences and tracked in The UTD Top 100 Business School Research Rankings™. Sanjay Jain Drs. Upender Subramanian and Sanjay Jain are both professors in the […]
Dr. Maria Gomez Albrecht, a lecturer in the Naveen Jindal School of Management’s Marketing Area, has been elected to serve on the board of directors of the Dallas-Fort Worth chapter of the American Marketing Association as executive vice president of special interest groups. The chapter’s mission, she says, is to educate, support and enhance the […]
Recently elected vice chair of the NCAA Division III Student-Athlete Advisory Committee, JSOM marketing major and star soccer player Joseph Weber is using his role to advance his postgraduate goals of behind-the-scenes involvement in athletics.
A Jindal School of Management student team placed second in North America and 12th globally in Google AdWords Global Online Marketing Challenge last spring. The team’s campaign had a “click-through rate” of 5.58 percent; the benchmark is 2 percent.
Many Jindal School sales students see a potential employer in Center for Professional Sales corporate partner Beck Technology. Students realize “that Beck is agile, innovative and a modern selling organization,” says Center Director Howard Dover.
The Jindal School recently held a new conference convening assistant and associate deans of undergraduate business school programs. More than 80 universities were represented, and the deans discussed ways to improve programs and student experiences.
The annual UT Dallas Big Idea Competition awarded a service that helps applicants align their résumés to keywords in job postings the $25,000 grand prize in an event that showcased five other contenders and gave $40,000 in prizes.
Saher Lakhani is pursuing a Bachelor of Science in Global Business and Bachelor of Science in Marketing double-major at the Naveen Jindal School of Management and she is expected to graduate in Spring 2024.
The head of the Jindal School’s Career Management Center has been recognized for his service in the military and as a veteran. Assistant Dean Tom Kim earned a commendation from the Texas 26th Congressional District, where he grew up and now resides.
