Undergraduate marketing majors at UT Dallas have a multitude of opportunities to engage with fellow students, network with professionals, and sharpen their résumés while making friends and having fun. Here are just a few of the ways you can get involved on campus as a BS in Marketing student at JSOM:
Join our award-winning American Marketing Association (AMA) UTD chapter, the Sales Club, the American Advertising Federation (AAF), or explore other JSOM clubs and student organizations.
Get on the Marketing Leadership Council and exercise your management skills.
Earn a Sales or Digital Marketing (Google Adwords) certification.
Compete in marketing competitions in classes, regionally or nationally.
Earn a marketing or sales scholarship provided by our program or our partners.
Benefit from three marketing advisory boards (General Marketing, Sales and Marketing Analytics) that facilitate jobs, evaluate curriculum and provide general support.
Attend informative practitioner conferences.
Leverage career fairs and networking events for marketing majors only.
Meet Your Fellow Marketing Majors
Bachelor’s in Marketing graduate Jessie Richardson says the Marketing program at UT Dallas was everything she could have asked for.
Skills that Apply to a Multitude of Industries
Jawwad Baig shares why a UT Dallas marketing degree relates to every industry and provides a different perspective that includes understanding the advertising, analytics and sales that drive a business.
Highlights – Industry Experience
Benefit from three marketing advisory boards (General Marketing, Sales and Marketing Analytics) that facilitate jobs, evaluate curriculum and provide general support.
Attend informative practitioner conferences.
Leverage career fairs and networking events for marketing majors only.
Work closely with the award-winning DFW American Marketing Association.
Make an Impact with Undergraduate Student Research
Research projects on campus are an exceptional opportunity for professional growth. JSOM undergraduate marketing students can:
Conduct research projects with faculty support.
Apply for a UT Dallas Undergraduate Research grant.
Compete to be published in UT Dallas’ undergraduate journal, The Exley.
Attend academic conferences supported by our marketing program.
The UT Dallas Marketing program has given me the ability to merge my strengths as a business-minded individual and also as a creative through their program.
Associate I, Analyst Development Program at Liberty Mutual Insurance
The UT Dallas Marketing program has been invaluable in the pursuit of my career by providing me with a solid marketing foundation that enables me to stand out from and collaborate with my peers.
I’m about to graduate, and I have secured a job with a Fortune 10 company, AT&T. I would never have been able to accomplish this without the help of UTD!
The MS in Marketing program in the JSOM has offered so many fantastic opportunities where I could learn more about the industry and meet professionals.
I chose to attend UTD because I felt I had found a community here before I ever even moved to Texas. I decided upon the Marketing program in particular because I wanted to be a part of a fast-paced, impactful business world but work creatively and be able to generate and implement new ideas rather than work in a rigid structure.
Through the UTD Marketing program, I’ve been able to fuel my passion for advertising and content creation. The program has given me the opportunity to learn from professionals while also getting to work with real clients and local companies.
Capstone Senior Projects give students a taste of real-world situations. Students gain experience working with corporations in the community, showcasing their expertise and professionalism.
While a BS in Marketing program student, Claudia Kwee had a chance to conduct a research project and present it at an educators’ conference in Houston.
The Professional Program in Marketing (PPM) is a program that provides supplemental workshops and professional opportunities while also encouraging participation in rigorous courses. This elite program was the brainchild of a past Capstone Senior Project Marketing (MKT 4395) course.
The BS in Marketing program’s required internship is important for acquiring needed experience to land that first job. It’s also a crucial part of our trilogy experience, which includes completion of an internship, 100 hours of community engagement experience and a capstone senior project course.
In May 2019, Shannon Cotts won the DFW AMA Collegiate Marketer of the Year award for her outstanding data analysis provided to startup business Fixd, a Dallas-based home warranty and service repair business.
Our Question Desk service is available Monday – Friday from 8 a.m. – 5:30 p.m. to address any general questions you might have about JSOM, for example:
Who to contact to get information about degree plans and
course registration?
Where to find information about academic policies?
How to sign up for an internship?
How to contact the program, a director or a faculty member?
Explore our essential resources and advice for current and prospective undergraduate marketing majors and learn what incredible things our faculty and alumni are up to.
Jindal School Dean Hasan Pirkul reaches out to students, faculty, staff, alumni and supporters with an update on the state of the school as classes resume following spring break and during the coronavirus outbreak.
Jindal School students in Diane McNulty’s Business Ethics course used their content-creation and social-media skills in a United Way community service project that taught them about corporate social responsibility and social entrepreneurship.
Saher Lakhani is pursuing a Bachelor of Science in Global Business and Bachelor of Science in Marketing double-major at the Naveen Jindal School of Management and she is expected to graduate in Spring 2024.
Lessons from the Jindal School, particularly the importance of being flexible, resonate for an alumna facing the COVID-19 crisis at a food bank’s font lines. And a marketing professor offers ideas on how students can help from home.
A marketing senior recently brought home two major competition awards, one from Dallas Startup Week for her entrepreneurship and one from the DFW chapter of the American Marketing Association, which named her Collegiate Marketer of the Year.
Jindal School sales students made a notable first foray into competing abroad this spring, placing first and third in the speed-sell contest and second in role-play at the 2019 UK University Sales Competition in Edinburgh, Scotland.
A Jindal School marketing student won the DFW American Marketing Association’s 2019 Collegiate Marketer of the Year Award. Shannon Cotts’ success marks the sixth time since 2012 that a JSOM student has won.
A recent Jindal School graduate will pursue his interest in nuclear security and diplomacy in the Schwarzman Scholars, a postgraduate program in Beijing to train global leaders while building relationships between China and the world.
A Jindal School graduate and two current students have been named to 2019NTX Inno Under 25, a list of young leaders and entrepreneurs in North Texas under the age of 25. In all, nine of the 14 honorees have UT Dallas ties.
Marketing, product and technology experts discussed retail innovation in Dallas-Fort Worth at an event presented by the Naveen Jindal School of Management in partnership with the DFW chapter of the American Marketing Association.
Students in Jindal School of Management sales courses are reaping rewards from artificial intelligence technology that can analyze their sales calls and role-plays.Their efforts are to be featured in a video by the company that makes the technology.
For student and faculty work assisting nonprofits, the Jindal School’s undergraduate program in marketing won the 2021 Corporate Social Responsibility Marketing Award from the Dallas-Fort Worth chapter of the American Marketing Association.
A marketing and global business junior recently won the 2021 Collegiate Marketer of the Year Award from the Dallas-Fort Worth chapter of the American Marketing Association. Jindal School students have earned the award eight times in the last decade.
Bringing the market to customers is a new necessity for sales professionals who are using technological tools to overcome distance barriers and become more efficient in a COVID-19 world. JSOM’s sales faculty comment on the changes.
The annual UT Dallas Big Idea Competition awarded a service that helps applicants align their résumés to keywords in job postings the $25,000 grand prize in an event that showcased five other contenders and gave $40,000 in prizes.
Positive mentoring experiences sparked a Jindal School marketing major’s curiosity and opened the door to her research. Since winning a UT Dallas Undergraduate Research Award, she has refined her work and presented her findings on and off campus.
Dr. Julie Haworth, director of the BS in Marketing program, discusses her own interest in marketing and how she is “head cheerleader” for marketing students.
Jindal School sales students launched the fall with a Speed Sell competition followed by a presentation from renowned sales expert and author Mark Hunter. Events like these reinforce classroom teachings and introduce students to potential employers.
Aaliya Mohammed is pursuing a Bachelor of Science in Marketing at the Naveen Jindal School of Management and she is expected to graduate in December 2024.
A Jindal School of Management student team placed second in North America and 12th globally in Google AdWords Global Online Marketing Challenge last spring. The team’s campaign had a “click-through rate” of 5.58 percent; the benchmark is 2 percent.
