Facts & Figures About the Bachelor’s in Marketing Program
Advisory Boards
Members come from companies including:
Wells Fargo
Motorola
ConnectUSWireless
Verizon
AMA DFW
Competitions & Special Programs
Rookie Sales Preview
Advanced Sales Competitions
University Sales Competitions
AMA DFW Collegiate Marketer of the Year
HubSpot Competition
Professional Program in Marketing
Professional Program in Sales
Faculty Mentoring
Peer to Peer Mentoring
Alpha Mu Alpha Honorary
Undergraduate Research
Certificates Offered
USCA Sales Certification
Google Adwords Certification
Job Titles Include:
Marketing Specialist
Data and Insights Analyst
Marketing Coordinator
Business Development Associate
Sales Manager
Marketing Coordinator
Business to Business Sales Development Program – Client Services
Merchandising Coordinator
Hiring Companies Include:
JP Morgan
Microsoft
Toyota Motor North America
Gartner
Promoted Scholarships include:
JSOM Scholarships
Undergrad Marketing Scholarships
DFW Retail Executive Association
Haworth Family Service-Learning
Mitel Excellence in Marketing
LaGrant
Press Club of Dallas
Houston Advertising
Communities Foundation of Texas
Student Testimonials

Pratiksha Tonpe, BS’21
Class of 2021
The MS in Marketing program at JSOM has offered so many fantastic opportunities where I could learn more about the industry and meet professionals.

John Walling, BS’21
Class of 2021
Being a part of the BS in Marketing program at UTD has been an enjoyable and adventurous experience for me.
Resource Articles

Students’ Work Played a Part in a Corporate Acquisition
In May 2019, Shannon Cotts won the DFW AMA Collegiate Marketer of the Year award for her outstanding data analysis provided to startup business Fixd, a Dallas-based home warranty and service repair business.

How Our Marketing Students Land Over 150 Internships Every Year
The BS in Marketing program’s required internship is important for acquiring needed experience to land that first job. It’s also a crucial part of our trilogy experience, which includes completion of an internship, 100 hours of community engagement experience and a capstone senior project course.

Research Isn’t Just for Science Majors — It’s for Marketing Majors, Too!
While a BS in Marketing program student, Claudia Kwee had a chance to conduct a research project and present it at an educators’ conference in Houston.

Now Is a Good Time to Help a Nonprofit Organization
By being part of the UT Dallas community, we know we are blessed with support, resources and connections — but most of all hope.

What You Learn From Capstone Senior Projects
Capstone Senior Projects give students a taste of real-world situations. Students gain experience working with corporations in the community, showcasing their expertise and professionalism.

Capstone Senior Projects Provides Real-World Solutions for an Array of Clients
The Professional Program in Marketing (PPM) is a program that provides supplemental workshops and professional opportunities while also encouraging participation in rigorous courses. This elite program was the brainchild of a past Capstone Senior Project Marketing (MKT 4395) course.
Bachelor’s in Marketing Blogs & News
Find advice and resources you need as a current or prospective undergraduate students in marketing.

JSOM Students Click With AdWords Competition
A Jindal School of Management student team placed second in North America and 12th globally in Google AdWords Global Online Marketing Challenge last spring. The team’s campaign had a “click-through rate” of 5.58 percent; the benchmark is 2 percent.

JSOM Sales Students Make Enduring Job Connections with Beck Technology
Many Jindal School sales students see a potential employer in Center for Professional Sales corporate partner Beck Technology. Students realize “that Beck is agile, innovative and a modern selling organization,” says Center Director Howard Dover.

UT Dallas Big Idea Competition Sharpens Students’ Entrepreneurial Mindsets
The annual UT Dallas Big Idea Competition awarded a service that helps applicants align their résumés to keywords in job postings the $25,000 grand prize in an event that showcased five other contenders and gave $40,000 in prizes.

Sales Students Score Top Wins at Annual Competition
The 2020 International Collegiate Sales Competition won the case-management contest and placed second in the World Cup of Sales.

JSOM Faculty Members Honored by Academic Journal for Service
Two faculty members in the Naveen Jindal School of Management have been recognized by Marketing Science, a peer-reviewed academic journal published by the Institute for Operations Research and the Management Sciences and tracked in The UTD Top 100 Business School Research Rankings™. Sanjay Jain Drs. Upender Subramanian and Sanjay Jain are both professors in the […]
Jindal School Inaugurates Undergraduate Deans Conference
The Jindal School recently held a new conference convening assistant and associate deans of undergraduate business school programs. More than 80 universities were represented, and the deans discussed ways to improve programs and student experiences.

Student Spotlight: Sabrina Castillo
Sabrina Castillo is pursuing her Bachelor of Science in Marketing at the Naveen Jindal School of Management and she is expected to graduate in May 2025.

Summit Addresses Sales Pros’ Ambitions to Move Into Leadership Roles
The Jindal School of Management’s Center for Professional Sales hosted a daylong summit with nearly a dozen keynote speakers, workshops, discussions and executive briefings, all geared to help sales professionals move into leadership roles.

Mentoring Sparks Undergrad’s Research Efforts
Positive mentoring experiences sparked a Jindal School marketing major’s curiosity and opened the door to her research. Since winning a UT Dallas Undergraduate Research Award, she has refined her work and presented her findings on and off campus.

Sales Students Benefit From Artificial Intelligence Tools
Students in Jindal School of Management sales courses are reaping rewards from artificial intelligence technology that can analyze their sales calls and role-plays.Their efforts are to be featured in a video by the company that makes the technology.

Donor Scholarships Launch Brighter Futures for Jindal School Students
This academic year, donor scholarships have provided Jindal School students nearly a half-million dollars in assistance. The scholarships bridge a money gap or provide a springboard to achievement, and they help students reach educational goals.

Senior Wins Student Entrepreneur and Collegiate Marketer of the Year Awards
A marketing senior recently brought home two major competition awards, one from Dallas Startup Week for her entrepreneurship and one from the DFW chapter of the American Marketing Association, which named her Collegiate Marketer of the Year.

JSOM Student Wins Marketer of the Year Award for Impactful Class Project
A Jindal School marketing student won the DFW American Marketing Association’s 2019 Collegiate Marketer of the Year Award. Shannon Cotts’ success marks the sixth time since 2012 that a JSOM student has won.

Student Spotlight: Aaliya Mohammed
Aaliya Mohammed is pursuing a Bachelor of Science in Marketing at the Naveen Jindal School of Management and she is expected to graduate in December 2024.

Alumna at Nonprofit Confronts a Global Crisis With Local Impact
Lessons from the Jindal School, particularly the importance of being flexible, resonate for an alumna facing the COVID-19 crisis at a food bank’s font lines. And a marketing professor offers ideas on how students can help from home.

A Message from Jindal School Dean Hasan Pirkul
Jindal School Dean Hasan Pirkul reaches out to students, faculty, staff, alumni and supporters with an update on the state of the school as classes resume following spring break and during the coronavirus outbreak.

Faculty Spotlight: Dr. Julie Haworth
Dr. Julie Haworth, director of the BS in Marketing program, discusses her own interest in marketing and how she is “head cheerleader” for marketing students.

Marketing Class Competition Pairs Students with Golin’s Pros
A study of Twitter data had marketing students and their professional mentors analyzing “accelerants of relevance,” all the traits that might cause a piece of news to go viral on social media.

DFW Retail Innovation Panel Foresees a Future Mix of Tech and Tradition
Marketing, product and technology experts discussed retail innovation in Dallas-Fort Worth at an event presented by the Naveen Jindal School of Management in partnership with the DFW chapter of the American Marketing Association.

2019 Scholarship Breakfast: Former Dallas Mayor Emphasizes Need for Education
Former Dallas Mayor Mike Rawlings tied education to economic viability in a keynote conversation at the Jindal School’s major annual fundraiser, the Scholarship Breakfast. The event raised enough to provide scholarships for more than 40 students.

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