FAQ – BS in Marketing

Freshmen are encouraged to apply to UT Dallas early in their senior year of high school. For the purposes of admission and scholarship consideration, a student will be evaluated as a freshman if the student’s first matriculation at a college or university during a long semester after graduating from high school will occur at UT Dallas. Some admissions may require the completion of additional preparatory work before full-time enrollment in the University, and any deficiencies in the student’s high school coursework must be resolved before graduating from the University.

Prospective freshmen with transferable semester credit hours will be treated for the purposes of admission as first-time freshmen. Their work will be reviewed by the Undergraduate Admission Committee using the following criteria:

• SAT or ACT scores
• High school transcript, including grade-point average, class rank and college preparatory classes
• All post-secondary academic coursework

Please see the university’s freshman admission page.

Students with test scores or class ranks outside the assured admission range may be eligible for admission upon individual review. Reviewed admission applicants are encouraged to respond to the essay topic on the Texas Common Application. Reviewed admission decisions are based on the applicant’s composite achievement profile, including:

• High school class rank and GPA
• Strength of academic preparation, including the number of courses taken, such as honors, advanced placement (AP), international baccalaureate (IB)
• SAT I or ACT scores
• Record of achievements, honors and awards
• Special accomplishments, work and service, both in and outside of school
• The essay topic, with emphasis on explanation of the details of the context of achievements
• Special circumstances that put academic achievements in context

Written recommendations are suggested but not required and can be helpful for students seeking admission on review or for students desiring fullest consideration for merit or merit/need-based scholarships. Applicants must have graduated from an accredited high school or satisfied equal requirements and should have completed the Recommended High School Program.

Marketing is an essential part of almost any company. Marketing graduates can pursue careers in areas such as Sales, Advertising, Brand Management, Business Development, Marketing Analytics, Market Research, Marketing Management or Product Management. Students can specialize in industry specific marketing careers such as Business to Business, Consumer packaged goods, e-Business, International Marketing, Pharmaceutical Marketing, Sports Marketing, Technology Marketing, Retailing, Marketing Consulting and many more.

The Bachelor of Science degree in Marketing offers students holistic education and training in both the practical and theoretical aspects of marketing. During the program students are taught strategic, effective and ethical marketing practices as well as how to use the systems and analytical tools that are industry-standard in the profession. They are equipped with the skills and knowledge necessary to succeed as marketing professionals who can identify and meet the needs of consumers.

The BS Marketing requires 120 credit hours of which 42 credit hours are in general education requirements, 15 hours in business preparatory courses, 21 hours in business core courses, 24 hours in marketing courses (15 hours in marketing core and 9 hours in marketing-guided electives) and 18 hours in electives. See the undergraduate catalog

Students are encouraged to meet with the Academic Advisors regarding degree programs. Please call (972) 883–2275 or drop by JSOM, Room 2.250, Monday through Thursday 9 a.m. to 7 p.m. or Friday 9 a.m. to 5 p.m. In addition, those pursuing a BS in Marketing degree are encouraged to connect with the Director of the Undergraduate Marketing Program, Julie Haworth.

The degree plan is an official document that lists all the courses required for your chosen degree and shows how the courses that you have completed are applied toward the degree.

We have three student chapters: The American Marketing Association (AMA), the American Advertising Federation (AAF) and the Sales Club. These organizations provide a chance to meet and network with experienced industry officials, and participate in competitions and scholarship opportunities. The marketing department also engages with numerous other marketing organizations.

Marketing is the process of communicating the value of a product or service to potential customers, to sell that product or service. It involves anticipating, managing and satisfying demand for products and services, and promoting an organization’s ability to do so to their target market.

According to the Bureau of Labor and Statistics (BLS), effective marketing involves examining every aspect of the business, and analyzing the customer’s experience at each stage of the sale. As a marketer, you’ll help organizations to identify and understand their customers, and come up with ideas to communicate the benefits and unique selling points of the organization’s product or service.

Typically marketing degrees last three to four years at bachelor’s level. A bachelor’s degree is generally more likely to lead to higher paying jobs with more responsibility.

Our marketing degree is taught using a combination of lectures, in-class projects, case study analyses, sales role playing and market research projects, with coursework and exams used for assessment. Our marketing degree allows students to gain a digital marketing certification and a sales certification.

Careers in marketing report above-average salaries and strong projected job growth rates, making marketing a strong career choice. Many entry-level positions in marketing require a bachelor’s degree.

Effective marketing is essential to the success of every organization. In fact, anyone who is offering a product or service will benefit from having a marketing professional on their team.

Marketing majors can earn a Bachelor of Arts or a Bachelor of Science in marketing, depending on their school and program. Typically, a BA includes more foreign language, humanities and social science courses, while a BS includes more math and natural science courses. At JSOM, the undergraduate marketing degree is designated as a Bachelor of Science.

Many marketing jobs report strong demand. BLS data projects that employment for market research analysts and marketing managers will grow at faster-than-average rates (+10%) between 2021-2031.

Earning your BS in Marketing can lead to a variety of career opportunities for student who are interested in pursuing a marketing career.

Have you ever found yourself looking at an advertising campaign and thinking you could do better? Do you get excited about the latest social media innovations? Do you pride yourself on your strong communication skills, especially when it comes to persuasion? Then a marketing degree could be the ideal path for you.

Marketing majors can use their analytical and research skills to pursue careers in business, sales, public relations, advertising, and marketing.

Marketing continues to expand and grow, thanks in part to nearly every industry relying on marketing principles to raise brand awareness and attract customers. Many students pursue a marketing degree path for the versatility and transferability of the skills they gain.

Whether working as a marketing manager for a startup tech company, a public relations manager for a government agency, or a social media marketing specialist for a nonprofit, plenty of jobs abound.

With a bachelor’s degree in marketing, you can develop and refine your skills in such key areas as:

• Consumer Behavior
• Content Marketing
• Digital Marketing Strategy
• E-commerce
• Marketing Strategy
• Market Research and Analytics
• Promotion
• Search Engine Optimization (SEO)
• Social Media
• Sales
• Business Development

According to our 2021-2022 Senior Exit Surveys, our marketing undergraduates earned an average of $56,200 in their first year and 66% were employed within three months of graduation.

Earning your BS in Marketing can yield significant returns. According to the U.S. Bureau of Labor Statistics, jobs for Advertising, Promotions, and Marketing Managers earn a median pay of $133,380 and are projected to grow by 10% between 2021-2031.

Common skills gained during a marketing degree include:

• General numerical skills including ability to analyze mathematical and statistical data
• Excellent spoken and written communication skills and the ability communicate clearly and concisely
• Ability to plan in advance
• Ability to think strategically
• Ability to think independently
• Research and data analysis skills
• Teamwork skills
• Presentation skills
• Problem-solving skills
• Practical understanding of modern media
• Knowledge of marketing ethical consideration