Curriculum

Explore the UT Dallas BS in Marketing Degree Plan

The Bachelor of Science in Marketing degree program requires 120 semester credit hours to complete. For the latest information about academic degree plans, course catalogs and course information please visit the BS in Marketing page of the UT Dallas Undergraduate Catalog for the most updated details.

View Degree Plan

Degree Plan Highlights

“SCH” indicates “Semester Credit Hours.”

42SCH

Core Curriculum Requirements*

42 semester credit hours

60SCH

Major Requirements*

60 semester credit hours

18SCH

Elective Requirements

18 semester credit hours

4years

Time to Completion

4 years full-time

*These details apply to the most recent catalog. Catalogs from previous years are available online at the main UT Dallas Catalog page. Please contact the JSOM Academic Advising Office if you have further questions. See catalog for course requirements.

Student Testimonials

John Walling

John Walling, BS’21

Class of 2021

Being a part of the BS in Marketing program at UTD has been an enjoyable and adventurous experience for me.  
Pratiksha Tonpe and friends

Pratiksha Tonpe, BS’21

Class of 2021

The MS in Marketing program at JSOM has offered so many fantastic opportunities where I could learn more about the industry and meet professionals.  
See all Bachelor’s in Marketing Testimonials

Resource Articles

Shannon Cotts, Collegiate Marketer of the Year

Students’ Work Played a Part in a Corporate Acquisition

In May 2019, Shannon Cotts won the DFW AMA Collegiate Marketer of the Year award for her outstanding data analysis provided to startup business Fixd, a Dallas-based home warranty and service repair business.

Julie Haworth

Capstone Senior Projects Provides Real-World Solutions for an Array of Clients

The Professional Program in Marketing (PPM) is a program that provides supplemental workshops and professional opportunities while also encouraging participation in rigorous courses. This elite program was the brainchild of a past Capstone Senior Project Marketing (MKT 4395) course.

Jindal School undergraduate interns

How Our Marketing Students Land Over 150 Internships Every Year

The BS in Marketing program’s required internship is important for acquiring needed experience to land that first job. It’s also a crucial part of our trilogy experience, which includes completion of an internship, 100 hours of community engagement experience and a capstone senior project course.

Julie Haworth and Claudia Kwee

Research Isn’t Just for Science Majors — It’s for Marketing Majors, Too!

While a BS in Marketing program student, Claudia Kwee had a chance to conduct a research project and present it at an educators’ conference in Houston.

Marketing student organization meeting

Now Is a Good Time to Help a Nonprofit Organization

By being part of the UT Dallas community, we know we are blessed with support, resources and connections — but most of all hope.

Tom Henderson, article author

What You Learn From Capstone Senior Projects

Capstone Senior Projects give students a taste of real-world situations. Students gain experience working with corporations in the community, showcasing their expertise and professionalism.

See all Bachelor’s in Marketing Articles

Bachelor’s in Marketing Blogs & News

Explore our essential resources and advice for current and prospective undergraduate marketing majors and learn what incredible things our faculty and alumni are up to.

professional-sales-concentration-prepares-students-with-realworld-scenarios-featured

Professional Sales Concentration Prepares Students with Real-World Scenarios

Jindal School sales students launched the fall with a Speed Sell competition followed by a presentation from renowned sales expert and author Mark Hunter. Events like these reinforce classroom teachings and introduce students to potential employers.

dfw-retail-innovation-panel-foresees-a-future-mix-of-tech-and-tradition-featured

DFW Retail Innovation Panel Foresees a Future Mix of Tech and Tradition

Marketing, product and technology experts discussed retail innovation in Dallas-Fort Worth at an event presented by the Naveen Jindal School of Management in partnership with the DFW chapter of the American Marketing Association.

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Jindal School Assistant Dean Awarded Congressional Veteran Commendation

The head of the Jindal School’s Career Management Center has been recognized for his service in the military and as a veteran. Assistant Dean Tom Kim earned a commendation from the Texas 26th Congressional District, where he grew up and now resides.

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Phi Beta Lambda Turns in Strong Performance at Texas State Leadership Conference

Based in the Naveen Jindal School of Management, the UT Dallas chapter of the student organization Phi Beta Lambda brought home 26 first-, second, and third-place awards from the Texas State Leadership Conference.

JSOM Global Business and Marketing Student Saher Lakhani

Student Spotlight: Saher Lakhani

Saher Lakhani is pursuing a Bachelor of Science in Global Business and Bachelor of Science in Marketing double-major at the Naveen Jindal School of Management and she is expected to graduate in Spring 2024.

JSOM Marketing student Sabrina Castillo

Student Spotlight: Sabrina Castillo

Sabrina Castillo is pursuing her Bachelor of Science in Marketing at the Naveen Jindal School of Management and she is expected to graduate in May 2025.

ut-dallas-big-idea-competition-sharpens-students-entrepreneurial-mindsets-featured

UT Dallas Big Idea Competition Sharpens Students’ Entrepreneurial Mindsets

The annual UT Dallas Big Idea Competition awarded a service that helps applicants align their résumés to keywords in job postings the $25,000 grand prize in an event that showcased five other contenders and gave $40,000 in prizes.

Omer Ahmed photo

Double Degree Programs at Jindal School Offer Key Advantages

The academic experience at the Naveen Jindal School of Management is rich with opportunities for students looking to broaden their academic and professional horizons. Omer Ahmed Omer Ahmed is one of those students. He knows a degree from The University of Texas at Dallas will give him a competitive advantage in his career. As he […]
Julie Haworth lectures JSOM marketing students

Undergrad Marketing Students Win Corporate Social Responsibility Award

For student and faculty work assisting nonprofits, the Jindal School’s undergraduate program in marketing won the 2021 Corporate Social Responsibility Marketing Award from the Dallas-Fort Worth chapter of the American Marketing Association.

jsom-sales-students-make-enduring-job-connections-with-beck-technology-featured

JSOM Sales Students Make Enduring Job Connections with Beck Technology

Many Jindal School sales students see a potential employer in Center for Professional Sales corporate partner Beck Technology. Students realize “that Beck is agile, innovative and a modern selling organization,” says Center Director Howard Dover.

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Students Learn Social Media Philanthropy in Business Ethics Class

Jindal School students in Diane McNulty’s Business Ethics course used their content-creation and social-media skills in a United Way community service project that taught them about corporate social responsibility and social entrepreneurship.

JSOM Marketing student, Varika Pinnam, on the UT Dallas campus

Marketing Student Turns Strawberry Beauty Hack Into Hot-Selling Serum

Fragrant strawberries mean the sweet smell of success for a JSOM marketing student who developed a sellout skin-care serum using the aromatic fruit. Using marketing and innovation skills learned at UT Dallas, she is already working on new ideas.

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UT Dallas, Jindal School Featured Prominently on List of Young Innovators

A Jindal School graduate and two current students have been named to 2019NTX Inno Under 25, a list of young leaders and entrepreneurs in North Texas under the age of 25. In all, nine of the 14 honorees have UT Dallas ties.

Jindal School Lecturer Elected to Board of Local Marketing Professional Association Chapter

Dr. Maria Gomez Albrecht, a lecturer in the Naveen Jindal School of Management’s Marketing Area, has been elected to serve on the board of directors of the Dallas-Fort Worth chapter of the American Marketing Association as executive vice president of special interest groups. The chapter’s mission, she says, is to educate, support and enhance the […]
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Sales Program Earns High Honors at First International Competition

Jindal School sales students made a notable first foray into competing abroad this spring, placing first and third in the speed-sell contest and second in role-play at the 2019 UK University Sales Competition in Edinburgh, Scotland.

Marketing Class Competition

Marketing Class Competition Pairs Students with Golin’s Pros

A study of Twitter data had marketing students and their professional mentors analyzing “accelerants of relevance,” all the traits that might cause a piece of news to go viral on social media.

A lady

Alumna at Nonprofit Confronts a Global Crisis With Local Impact

Lessons from the Jindal School, particularly the importance of being flexible, resonate for an alumna facing the COVID-19 crisis at a food bank’s font lines. And a marketing professor offers ideas on how students can help from home.

Photo of Sanjay Jain and Upender Subramanian

JSOM Faculty Members Honored by Academic Journal for Service

Two faculty members in the Naveen Jindal School of Management have been recognized by Marketing Science, a peer-reviewed academic journal published by the Institute for Operations Research and the Management Sciences and tracked in The UTD Top 100 Business School Research Rankings™. Sanjay Jain Drs. Upender Subramanian and Sanjay Jain are both professors in the […]
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Sales Students Benefit From Artificial Intelligence Tools

Students in Jindal School of Management sales courses are reaping rewards from artificial intelligence technology that can analyze their sales calls and role-plays.Their efforts are to be featured in a video by the company that makes the technology.

Photo of Frank Bass

Advancing Marketing Science: Key Discussions from the Jindal School’s 2025 Bass FORMS Conference

The 19th annual Frank M. Bass – UT Dallas Frontiers of Research in Marketing Science Conference (UTD FORMS) attracted attendees from universities across the United States and internationally. The event was held Feb. 28-29 and presented by the Naveen Jindal School of Management. Frank Bass A wide range of topics were discussed in two-dozen, hour-long […]
Read more BS Marketing Blogs and News Stories

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