Contact your BS in Marketing Program Director
Contact us if you have any questions about marketing degree plans, course selection, course prerequisites, internships, community engagement, capstone or any other topic.

Malissa Cloer
Sr. Academic Support Coordinator – Undergraduate Marketing

We’d love to speak with you!
Email the Bachelor of Science in Marketing program at BSMKT@utdallas.edu and someone from the program will get back with you shortly.
Call Julie Haworth, BS in Marketing program director at (972) 883-5940.
Connect with the Jindal School on social media:
Student Testimonials

Pratiksha Tonpe, BS’21
Class of 2021
The MS in Marketing program at JSOM has offered so many fantastic opportunities where I could learn more about the industry and meet professionals.

John Walling, BS’21
Class of 2021
Being a part of the BS in Marketing program at UTD has been an enjoyable and adventurous experience for me.
Resource Articles

Research Isn’t Just for Science Majors — It’s for Marketing Majors, Too!
While a BS in Marketing program student, Claudia Kwee had a chance to conduct a research project and present it at an educators’ conference in Houston.

Students’ Work Played a Part in a Corporate Acquisition
In May 2019, Shannon Cotts won the DFW AMA Collegiate Marketer of the Year award for her outstanding data analysis provided to startup business Fixd, a Dallas-based home warranty and service repair business.

How Our Marketing Students Land Over 150 Internships Every Year
The BS in Marketing program’s required internship is important for acquiring needed experience to land that first job. It’s also a crucial part of our trilogy experience, which includes completion of an internship, 100 hours of community engagement experience and a capstone senior project course.

Capstone Senior Projects Provides Real-World Solutions for an Array of Clients
The Professional Program in Marketing (PPM) is a program that provides supplemental workshops and professional opportunities while also encouraging participation in rigorous courses. This elite program was the brainchild of a past Capstone Senior Project Marketing (MKT 4395) course.

Now Is a Good Time to Help a Nonprofit Organization
By being part of the UT Dallas community, we know we are blessed with support, resources and connections — but most of all hope.

What You Learn From Capstone Senior Projects
Capstone Senior Projects give students a taste of real-world situations. Students gain experience working with corporations in the community, showcasing their expertise and professionalism.
Chat with the JSOM Question Desk.
Our Question Desk service is available Monday – Friday from 8 a.m. – 5:30 p.m. to address any general questions you might have about JSOM, for example:
- Who to contact to get information about degree plans and course registration?
- Where to find information about academic policies?
- How do you apply for an internship?
- How to contact the program, a director or a faculty member?
Bachelor’s in Marketing Blogs & News
Explore our essential resources and advice for current and prospective undergraduate marketing majors and learn what incredible things our faculty and alumni are up to.

‘Fearless’ Strategist Honored with Marketing Legends Award
Jindal School’s Marketing Legends Award honoree David Meerman Scott, an early advocate of social media and the strategist who coined the term “newsjacking,” advised his audience on the right ways to stand out and be fearless as a marketer.

Faculty Spotlight: Dr. Julie Haworth
Dr. Julie Haworth, director of the BS in Marketing program, discusses her own interest in marketing and how she is “head cheerleader” for marketing students.

Marketing Student Turns Strawberry Beauty Hack Into Hot-Selling Serum
Fragrant strawberries mean the sweet smell of success for a JSOM marketing student who developed a sellout skin-care serum using the aromatic fruit. Using marketing and innovation skills learned at UT Dallas, she is already working on new ideas.

Alumna at Nonprofit Confronts a Global Crisis With Local Impact
Lessons from the Jindal School, particularly the importance of being flexible, resonate for an alumna facing the COVID-19 crisis at a food bank’s font lines. And a marketing professor offers ideas on how students can help from home.

Senior Wins Student Entrepreneur and Collegiate Marketer of the Year Awards
A marketing senior recently brought home two major competition awards, one from Dallas Startup Week for her entrepreneurship and one from the DFW chapter of the American Marketing Association, which named her Collegiate Marketer of the Year.

Undergrad Marketing Students Win Corporate Social Responsibility Award
For student and faculty work assisting nonprofits, the Jindal School’s undergraduate program in marketing won the 2021 Corporate Social Responsibility Marketing Award from the Dallas-Fort Worth chapter of the American Marketing Association.

Donor Scholarships Launch Brighter Futures for Jindal School Students
This academic year, donor scholarships have provided Jindal School students nearly a half-million dollars in assistance. The scholarships bridge a money gap or provide a springboard to achievement, and they help students reach educational goals.

Summit Addresses Sales Pros’ Ambitions to Move Into Leadership Roles
The Jindal School of Management’s Center for Professional Sales hosted a daylong summit with nearly a dozen keynote speakers, workshops, discussions and executive briefings, all geared to help sales professionals move into leadership roles.

JSOM Students Bring Home Collegiate World Cup of Sales
Jindal School sales students scored the most points overall at the annual International Collegiate Sales Competition recently, an achievement that led them to win a new team event and bring home the inaugural Collegiate World Cup of Sales.

Jindal School Assistant Dean Awarded Congressional Veteran Commendation
The head of the Jindal School’s Career Management Center has been recognized for his service in the military and as a veteran. Assistant Dean Tom Kim earned a commendation from the Texas 26th Congressional District, where he grew up and now resides.

Strategic Management Online Contest Grows in Popularity, Gains No. 4 Winner
Efforts to get more Jindal School undergraduate and graduate students to enter an online contest based on their strategic management course yielded more entrants and more top finishers. One Jindal School student finished No. 4 in the world.

Phi Beta Lambda Turns in Strong Performance at Texas State Leadership Conference
Based in the Naveen Jindal School of Management, the UT Dallas chapter of the student organization Phi Beta Lambda brought home 26 first-, second, and third-place awards from the Texas State Leadership Conference.

2019 Scholarship Breakfast: Former Dallas Mayor Emphasizes Need for Education
Former Dallas Mayor Mike Rawlings tied education to economic viability in a keynote conversation at the Jindal School’s major annual fundraiser, the Scholarship Breakfast. The event raised enough to provide scholarships for more than 40 students.

JSOM Faculty Members Honored by Academic Journal for Service
Two faculty members in the Naveen Jindal School of Management have been recognized by Marketing Science, a peer-reviewed academic journal published by the Institute for Operations Research and the Management Sciences and tracked in The UTD Top 100 Business School Research Rankings™. Sanjay Jain Drs. Upender Subramanian and Sanjay Jain are both professors in the […]
Jindal School Inaugurates Undergraduate Deans Conference
The Jindal School recently held a new conference convening assistant and associate deans of undergraduate business school programs. More than 80 universities were represented, and the deans discussed ways to improve programs and student experiences.

JSOM Students Click With AdWords Competition
A Jindal School of Management student team placed second in North America and 12th globally in Google AdWords Global Online Marketing Challenge last spring. The team’s campaign had a “click-through rate” of 5.58 percent; the benchmark is 2 percent.

JSOM Student Wins Marketer of the Year Award for Impactful Class Project
A Jindal School marketing student won the DFW American Marketing Association’s 2019 Collegiate Marketer of the Year Award. Shannon Cotts’ success marks the sixth time since 2012 that a JSOM student has won.

Sales Students Score Top Wins at Annual Competition
The 2020 International Collegiate Sales Competition won the case-management contest and placed second in the World Cup of Sales.

Recent Jindal School Graduate Named to Selective Postgraduate Program
A recent Jindal School graduate will pursue his interest in nuclear security and diplomacy in the Schwarzman Scholars, a postgraduate program in Beijing to train global leaders while building relationships between China and the world.

Sales Students Benefit From Artificial Intelligence Tools
Students in Jindal School of Management sales courses are reaping rewards from artificial intelligence technology that can analyze their sales calls and role-plays.Their efforts are to be featured in a video by the company that makes the technology.

Ready to start your undergraduate application?
Before you apply, get familiar with the application process for Jindal School undergraduate programs at UT Dallas.
How to Apply