Contact Us – BS in Marketing

Jindal School on UT Dallas campus

Email us at BSMKT@utdallas.edu and someone from the program will get back with you shortly.


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Contact your BS in Marketing Program Director

Contact us if you have any questions about marketing degree plans, course selection, course prerequisites, internships, community engagement, capstone or any other topic.

undergraduate marketing contact Julie Haworth

Julie Haworth

Director, Bachelor’s in Marketing

haworth@utdallas.edu | (972) 883-5940 | JSOM 13.328

undergraduate marketing contact Malissa Cloer

Malissa Cloer

Sr. Academic Support Coordinator – Undergraduate Marketing

malissa.cloer@utdallas.edu | (972) 883-5974 | JSOM 13.325

Resource Articles

Jindal School undergraduate interns

How Our Marketing Students Land Over 150 Internships Every Year

The BS in Marketing program’s required internship is important for acquiring needed experience to land that first job. It’s also a crucial part of our trilogy experience, which includes completion of an internship, 100 hours of community engagement experience and a capstone senior project course.

Marketing student organization meeting

Now Is a Good Time to Help a Nonprofit Organization

By being part of the UT Dallas community, we know we are blessed with support, resources and connections — but most of all hope.

Julie Haworth and Claudia Kwee

Research Isn’t Just for Science Majors — It’s for Marketing Majors, Too!

While a BS in Marketing program student, Claudia Kwee had a chance to conduct a research project and present it at an educators’ conference in Houston.

Shannon Cotts, Collegiate Marketer of the Year

Students’ Work Played a Part in a Corporate Acquisition

In May 2019, Shannon Cotts won the DFW AMA Collegiate Marketer of the Year award for her outstanding data analysis provided to startup business Fixd, a Dallas-based home warranty and service repair business.

Julie Haworth

Capstone Senior Projects Provides Real-World Solutions for an Array of Clients

The Professional Program in Marketing (PPM) is a program that provides supplemental workshops and professional opportunities while also encouraging participation in rigorous courses. This elite program was the brainchild of a past Capstone Senior Project Marketing (MKT 4395) course.

Tom Henderson, article author

What You Learn From Capstone Senior Projects

Capstone Senior Projects give students a taste of real-world situations. Students gain experience working with corporations in the community, showcasing their expertise and professionalism.

See all Bachelor’s in Marketing Articles

Bachelor’s in Marketing Blogs & News

Explore our essential resources and advice for current and prospective undergraduate marketing majors and learn what incredible things our faculty and alumni are up to.

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Recent Jindal School Graduate Named to Selective Postgraduate Program

A recent Jindal School graduate will pursue his interest in nuclear security and diplomacy in the Schwarzman Scholars, a postgraduate program in Beijing to train global leaders while building relationships between China and the world.

JSOM Global Business and Marketing Student Saher Lakhani

Student Spotlight: Saher Lakhani

Saher Lakhani is pursuing a Bachelor of Science in Global Business and Bachelor of Science in Marketing double-major at the Naveen Jindal School of Management and she is expected to graduate in Spring 2024.

Varika Pinnam

Senior Wins Student Entrepreneur and Collegiate Marketer of the Year Awards

A marketing senior recently brought home two major competition awards, one from Dallas Startup Week for her entrepreneurship and one from the DFW chapter of the American Marketing Association, which named her Collegiate Marketer of the Year.

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Jindal School Inaugurates Undergraduate Deans Conference

The Jindal School recently held a new conference convening assistant and associate deans of undergraduate business school programs. More than 80 universities were represented, and the deans discussed ways to improve programs and student experiences.

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‘Fearless’ Strategist Honored with Marketing Legends Award

Jindal School’s Marketing Legends Award honoree David Meerman Scott, an early advocate of social media and the strategist who coined the term “newsjacking,” advised his audience on the right ways to stand out and be fearless as a marketer.

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UT Dallas Big Idea Competition Sharpens Students’ Entrepreneurial Mindsets

The annual UT Dallas Big Idea Competition awarded a service that helps applicants align their résumés to keywords in job postings the $25,000 grand prize in an event that showcased five other contenders and gave $40,000 in prizes.

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JSOM Internship Expo Creates Opportunities for Students and Employers

The Jindal School’s Undergraduate Internship Expo brought together 1,500 students and recruiters from more than 50 companies. The expo helped students practice networking skills, and it helped employers find students to fill internships.

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Strategic Management Online Contest Grows in Popularity, Gains No. 4 Winner

Efforts to get more Jindal School undergraduate and graduate students to enter an online contest based on their strategic management course yielded more entrants and more top finishers. One Jindal School student finished No. 4 in the world.

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JSOM Student Wins Marketer of the Year Award for Impactful Class Project

A Jindal School marketing student won the DFW American Marketing Association’s 2019 Collegiate Marketer of the Year Award. Shannon Cotts’ success marks the sixth time since 2012 that a JSOM student has won.

Photo of Sanjay Jain and Upender Subramanian

JSOM Faculty Members Honored by Academic Journal for Service

Two faculty members in the Naveen Jindal School of Management have been recognized by Marketing Science, a peer-reviewed academic journal published by the Institute for Operations Research and the Management Sciences and tracked in The UTD Top 100 Business School Research Rankings™. Sanjay Jain Drs. Upender Subramanian and Sanjay Jain are both professors in the […]
Photo of Frank Bass

Advancing Marketing Science: Key Discussions from the Jindal School’s 2025 Bass FORMS Conference

The 19th annual Frank M. Bass – UT Dallas Frontiers of Research in Marketing Science Conference (UTD FORMS) attracted attendees from universities across the United States and internationally. The event was held Feb. 28-29 and presented by the Naveen Jindal School of Management. Frank Bass A wide range of topics were discussed in two-dozen, hour-long […]
Julie Haworth lectures JSOM marketing students

Undergrad Marketing Students Win Corporate Social Responsibility Award

For student and faculty work assisting nonprofits, the Jindal School’s undergraduate program in marketing won the 2021 Corporate Social Responsibility Marketing Award from the Dallas-Fort Worth chapter of the American Marketing Association.

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Mentoring Sparks Undergrad’s Research Efforts

Positive mentoring experiences sparked a Jindal School marketing major’s curiosity and opened the door to her research. Since winning a UT Dallas Undergraduate Research Award, she has refined her work and presented her findings on and off campus.

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DFW Retail Innovation Panel Foresees a Future Mix of Tech and Tradition

Marketing, product and technology experts discussed retail innovation in Dallas-Fort Worth at an event presented by the Naveen Jindal School of Management in partnership with the DFW chapter of the American Marketing Association.

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JSOM Sales Students Make Enduring Job Connections with Beck Technology

Many Jindal School sales students see a potential employer in Center for Professional Sales corporate partner Beck Technology. Students realize “that Beck is agile, innovative and a modern selling organization,” says Center Director Howard Dover.

A lady

Alumna at Nonprofit Confronts a Global Crisis With Local Impact

Lessons from the Jindal School, particularly the importance of being flexible, resonate for an alumna facing the COVID-19 crisis at a food bank’s font lines. And a marketing professor offers ideas on how students can help from home.

Sales Students Score Top Wins at Annual Competition

The 2020 International Collegiate Sales Competition won the case-management contest and placed second in the World Cup of Sales.

an aerial view of the front of the Jindal School building

Donor Scholarships Launch Brighter Futures for Jindal School Students

This academic year, donor scholarships have provided Jindal School students nearly a half-million dollars in assistance. The scholarships bridge a money gap or provide a springboard to achievement, and they help students reach educational goals.

Jasmine Nguyen

Jindal School Junior Wins Collegiate Marketer of the Year Award

A marketing and global business junior recently won the 2021 Collegiate Marketer of the Year Award from the Dallas-Fort Worth chapter of the American Marketing Association. Jindal School students have earned the award eight times in the last decade.

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Jindal School Assistant Dean Awarded Congressional Veteran Commendation

The head of the Jindal School’s Career Management Center has been recognized for his service in the military and as a veteran. Assistant Dean Tom Kim earned a commendation from the Texas 26th Congressional District, where he grew up and now resides.

Read more BS Marketing Blogs and News Stories

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