Ashley Blaha hugs a fellow graduate before Wednesday’s commencement ceremony for the Naveen Jindal School of Management. Blaha earned a bachelor’s degree in marketing and business administration.
Do it all with a Marketing Degree
A marketing degree opens up an extensive world of career possibilities in business. Professionals in marketing work to sell goods or services through developing effective strategies to increase brand awareness and customer loyalty.
Our BS in Marketing graduates go on to take positions in sales development, brand management, digital marketing, social media, public relations, research, analytics and even more essential business roles.
Companies hiring JSOM marketing students
Graduates from our program have accepted positions at these prominent companies:
Adobe
Assure Business Solutions
AT&T
Bearfoot LLC
Boeing
Charles Schwab
Copart
Essilor
Fujitsu Network Communications
Hill and Wilkinson General Contractors
IBM
International Risk Management Institute
McCarthy Building Companies, Inc.
RKD Group
RUI Revolution
T-Mobile
Job options with a Marketing degree
Students who earn their BS in Marketing at JSOM can begin their careers with some of these marketing positions:
Marketing Coordinator
Communications Specialist
Media Assistant
Social Media Specialist
Sales Associate
Marketing Analyst
Public Relations Coordinator
SEO Specialist
Marketing Salaries
According to our 2023-2024 Senior Exit Surveys, our marketing undergraduates earned an average of $76,200 in their first year and 52% were employed within three months of graduation.
Earning your BS in Marketing can yield significant returns. According to the U.S. Bureau of Labor Statistics, jobs for Advertising, Promotions and Marketing Managers earn a median pay of $133,380 and are projected to grow by 10% between 2021-2031.
The Professional Program in Marketing (PPM) is a program that provides supplemental workshops and professional opportunities while also encouraging participation in rigorous courses. This elite program was the brainchild of a past Capstone Senior Project Marketing (MKT 4395) course.
While a BS in Marketing program student, Claudia Kwee had a chance to conduct a research project and present it at an educators’ conference in Houston.
In May 2019, Shannon Cotts won the DFW AMA Collegiate Marketer of the Year award for her outstanding data analysis provided to startup business Fixd, a Dallas-based home warranty and service repair business.
The BS in Marketing program’s required internship is important for acquiring needed experience to land that first job. It’s also a crucial part of our trilogy experience, which includes completion of an internship, 100 hours of community engagement experience and a capstone senior project course.
Capstone Senior Projects give students a taste of real-world situations. Students gain experience working with corporations in the community, showcasing their expertise and professionalism.
Explore our essential resources and advice for current and prospective undergraduate marketing majors and learn what incredible things our faculty and alumni are up to.
Jindal School sales students launched the fall with a Speed Sell competition followed by a presentation from renowned sales expert and author Mark Hunter. Events like these reinforce classroom teachings and introduce students to potential employers.
Freshmen members of the UT Dallas DECA chapter won all the first-, second- and third-place prizes the chapter earned at the 2019 DECA International Career Development Conference in Orlando, Fla. In all, 34 UT Dallas students competed at the event.
A marketing and global business junior recently won the 2021 Collegiate Marketer of the Year Award from the Dallas-Fort Worth chapter of the American Marketing Association. Jindal School students have earned the award eight times in the last decade.
A recent Jindal School graduate will pursue his interest in nuclear security and diplomacy in the Schwarzman Scholars, a postgraduate program in Beijing to train global leaders while building relationships between China and the world.
This academic year, donor scholarships have provided Jindal School students nearly a half-million dollars in assistance. The scholarships bridge a money gap or provide a springboard to achievement, and they help students reach educational goals.
The head of the Jindal School’s Career Management Center has been recognized for his service in the military and as a veteran. Assistant Dean Tom Kim earned a commendation from the Texas 26th Congressional District, where he grew up and now resides.
For student and faculty work assisting nonprofits, the Jindal School’s undergraduate program in marketing won the 2021 Corporate Social Responsibility Marketing Award from the Dallas-Fort Worth chapter of the American Marketing Association.
A Jindal School graduate and two current students have been named to 2019NTX Inno Under 25, a list of young leaders and entrepreneurs in North Texas under the age of 25. In all, nine of the 14 honorees have UT Dallas ties.
Positive mentoring experiences sparked a Jindal School marketing major’s curiosity and opened the door to her research. Since winning a UT Dallas Undergraduate Research Award, she has refined her work and presented her findings on and off campus.
Lessons from the Jindal School, particularly the importance of being flexible, resonate for an alumna facing the COVID-19 crisis at a food bank’s font lines. And a marketing professor offers ideas on how students can help from home.
Jindal School Dean Hasan Pirkul reaches out to students, faculty, staff, alumni and supporters with an update on the state of the school as classes resume following spring break and during the coronavirus outbreak.
Dr. Julie Haworth, director of the BS in Marketing program, discusses her own interest in marketing and how she is “head cheerleader” for marketing students.
Jindal School sales students made a notable first foray into competing abroad this spring, placing first and third in the speed-sell contest and second in role-play at the 2019 UK University Sales Competition in Edinburgh, Scotland.
Bringing the market to customers is a new necessity for sales professionals who are using technological tools to overcome distance barriers and become more efficient in a COVID-19 world. JSOM’s sales faculty comment on the changes.
Sabrina Castillo is pursuing her Bachelor of Science in Marketing at the Naveen Jindal School of Management and she is expected to graduate in May 2025.
Aaliya Mohammed is pursuing a Bachelor of Science in Marketing at the Naveen Jindal School of Management and she is expected to graduate in December 2024.
The 19th annual Frank M. Bass – UT Dallas Frontiers of Research in Marketing Science Conference (UTD FORMS) attracted attendees from universities across the United States and internationally. The event was held Feb. 28-29 and presented by the Naveen Jindal School of Management. Frank Bass A wide range of topics were discussed in two-dozen, hour-long […]
Efforts to get more Jindal School undergraduate and graduate students to enter an online contest based on their strategic management course yielded more entrants and more top finishers. One Jindal School student finished No. 4 in the world.
Two faculty members in the Naveen Jindal School of Management have been recognized by Marketing Science, a peer-reviewed academic journal published by the Institute for Operations Research and the Management Sciences and tracked in The UTD Top 100 Business School Research Rankings™. Sanjay Jain Drs. Upender Subramanian and Sanjay Jain are both professors in the […]
The Jindal School of Management’s Center for Professional Sales hosted a daylong summit with nearly a dozen keynote speakers, workshops, discussions and executive briefings, all geared to help sales professionals move into leadership roles.
