Ashley Blaha hugs a fellow graduate before Wednesday’s commencement ceremony for the Naveen Jindal School of Management. Blaha earned a bachelor’s degree in marketing and business administration.
What can you do with a marketing degree?
A marketing degree opens up an extensive world of career possibilities in business. Professionals in marketing work to sell goods or services through developing effective strategies to increase brand awareness and customer loyalty.
Our BS in Marketing graduates go on to take positions in sales development, brand management, digital marketing, social media, public relations, research, analytics and even more essential business roles.
What companies are hiring JSOM marketing students?
Graduates from our program have accepted positions at these prominent companies:
Adobe
Assure Business Solutions
AT&T
Bearfoot LLC
Boeing
Charles Schwab
Copart
Essilor
Fujitsu Network Communications
Hill and Wilkinson General Contractors
IBM
International Risk Management Institute
McCarthy Building Companies, Inc.
RKD Group
RUI Revolution
T-Mobile
What types of jobs in marketing can I get with my Bachelor’s degree?
Students who earn their BS in Marketing at JSOM can begin their careers with some of these marketing positions:
Marketing Coordinator
Communications Specialist
Media Assistant
Social Media Specialist
Sales Associate
Marketing Analyst
Public Relations Coordinator
SEO Specialist
What can I earn by pursuing a career in marketing?
According to our 2023-2024 Senior Exit Surveys, our marketing undergraduates earned an average of $76,200 in their first year and 52% were employed within three months of graduation.
Earning your BS in Marketing can yield significant returns. According to the U.S. Bureau of Labor Statistics, jobs for Advertising, Promotions and Marketing Managers earn a median pay of $133,380 and are projected to grow by 10% between 2021-2031.
While a BS in Marketing program student, Claudia Kwee had a chance to conduct a research project and present it at an educators’ conference in Houston.
The BS in Marketing program’s required internship is important for acquiring needed experience to land that first job. It’s also a crucial part of our trilogy experience, which includes completion of an internship, 100 hours of community engagement experience and a capstone senior project course.
In May 2019, Shannon Cotts won the DFW AMA Collegiate Marketer of the Year award for her outstanding data analysis provided to startup business Fixd, a Dallas-based home warranty and service repair business.
The Professional Program in Marketing (PPM) is a program that provides supplemental workshops and professional opportunities while also encouraging participation in rigorous courses. This elite program was the brainchild of a past Capstone Senior Project Marketing (MKT 4395) course.
Capstone Senior Projects give students a taste of real-world situations. Students gain experience working with corporations in the community, showcasing their expertise and professionalism.
Explore our essential resources and advice for current and prospective undergraduate marketing majors and learn what incredible things our faculty and alumni are up to.
Many Jindal School sales students see a potential employer in Center for Professional Sales corporate partner Beck Technology. Students realize “that Beck is agile, innovative and a modern selling organization,” says Center Director Howard Dover.
A study of Twitter data had marketing students and their professional mentors analyzing “accelerants of relevance,” all the traits that might cause a piece of news to go viral on social media.
Bringing the market to customers is a new necessity for sales professionals who are using technological tools to overcome distance barriers and become more efficient in a COVID-19 world. JSOM’s sales faculty comment on the changes.
A marketing senior recently brought home two major competition awards, one from Dallas Startup Week for her entrepreneurship and one from the DFW chapter of the American Marketing Association, which named her Collegiate Marketer of the Year.
Recently elected vice chair of the NCAA Division III Student-Athlete Advisory Committee, JSOM marketing major and star soccer player Joseph Weber is using his role to advance his postgraduate goals of behind-the-scenes involvement in athletics.
Aaliya Mohammed is pursuing a Bachelor of Science in Marketing at the Naveen Jindal School of Management and she is expected to graduate in December 2024.
Dr. Maria Gomez Albrecht, a lecturer in the Naveen Jindal School of Management’s Marketing Area, has been elected to serve on the board of directors of the Dallas-Fort Worth chapter of the American Marketing Association as executive vice president of special interest groups. The chapter’s mission, she says, is to educate, support and enhance the […]
The 19th annual Frank M. Bass – UT Dallas Frontiers of Research in Marketing Science Conference (UTD FORMS) attracted attendees from universities across the United States and internationally. The event was held Feb. 28-29 and presented by the Naveen Jindal School of Management. Frank Bass A wide range of topics were discussed in two-dozen, hour-long […]
The annual UT Dallas Big Idea Competition awarded a service that helps applicants align their résumés to keywords in job postings the $25,000 grand prize in an event that showcased five other contenders and gave $40,000 in prizes.
The Jindal School of Management’s Center for Professional Sales hosted a daylong summit with nearly a dozen keynote speakers, workshops, discussions and executive briefings, all geared to help sales professionals move into leadership roles.
A recent Jindal School graduate will pursue his interest in nuclear security and diplomacy in the Schwarzman Scholars, a postgraduate program in Beijing to train global leaders while building relationships between China and the world.
Freshmen members of the UT Dallas DECA chapter won all the first-, second- and third-place prizes the chapter earned at the 2019 DECA International Career Development Conference in Orlando, Fla. In all, 34 UT Dallas students competed at the event.
Former Dallas Mayor Mike Rawlings tied education to economic viability in a keynote conversation at the Jindal School’s major annual fundraiser, the Scholarship Breakfast. The event raised enough to provide scholarships for more than 40 students.
For student and faculty work assisting nonprofits, the Jindal School’s undergraduate program in marketing won the 2021 Corporate Social Responsibility Marketing Award from the Dallas-Fort Worth chapter of the American Marketing Association.
Jindal School’s Marketing Legends Award honoree David Meerman Scott, an early advocate of social media and the strategist who coined the term “newsjacking,” advised his audience on the right ways to stand out and be fearless as a marketer.
Jindal School students in Diane McNulty’s Business Ethics course used their content-creation and social-media skills in a United Way community service project that taught them about corporate social responsibility and social entrepreneurship.
This academic year, donor scholarships have provided Jindal School students nearly a half-million dollars in assistance. The scholarships bridge a money gap or provide a springboard to achievement, and they help students reach educational goals.
Dr. Julie Haworth, director of the BS in Marketing program, discusses her own interest in marketing and how she is “head cheerleader” for marketing students.
Two faculty members in the Naveen Jindal School of Management have been recognized by Marketing Science, a peer-reviewed academic journal published by the Institute for Operations Research and the Management Sciences and tracked in The UTD Top 100 Business School Research Rankings™. Sanjay Jain Drs. Upender Subramanian and Sanjay Jain are both professors in the […]
Lessons from the Jindal School, particularly the importance of being flexible, resonate for an alumna facing the COVID-19 crisis at a food bank’s font lines. And a marketing professor offers ideas on how students can help from home.
