BS Marketing Articles

Learn more about specific areas of marketing and specific career paths and opportunities available to you. The authors of these articles include bachelor’s in marketing students, faculty, and staff.

What You Learn From Capstone Senior Projects

What You Learn From Capstone Senior Projects

Capstone Senior Projects give students a taste of real-world situations. Students gain experience working with corporations in the community, showcasing their expertise and professionalism.

How Our Marketing Students Land Over 150 Internships Every Year

How Our Marketing Students Land Over 150 Internships Every Year

The BS in Marketing program’s required internship is important for acquiring needed experience to land that first job. It’s also a crucial part of our trilogy experience, which includes completion of an internship, 100 hours of community engagement experience and a capstone senior project course.

Capstone Senior Projects Provides Real-World Solutions for an Array of Clients

Capstone Senior Projects Provides Real-World Solutions for an Array of Clients

The Professional Program in Marketing (PPM) is a program that provides supplemental workshops and professional opportunities while also encouraging participation in rigorous courses. This elite program was the brainchild of a past Capstone Senior Project Marketing (MKT 4395) course.

Now Is a Good Time to Help a Nonprofit Organization

Now Is a Good Time to Help a Nonprofit Organization

By being part of the UT Dallas community, we know we are blessed with support, resources and connections — but most of all hope.

Students’ Work Played a Part in a Corporate Acquisition

Students’ Work Played a Part in a Corporate Acquisition

In May 2019, Shannon Cotts won the DFW AMA Collegiate Marketer of the Year award for her outstanding data analysis provided to startup business Fixd, a Dallas-based home warranty and service repair business.

Research Isn’t Just for Science Majors — It’s for Marketing Majors, Too!

Research Isn’t Just for Science Majors — It’s for Marketing Majors, Too!

While a BS in Marketing program student, Claudia Kwee had a chance to conduct a research project and present it at an educators’ conference in Houston.

Bachelor’s, Master’s or PhD in Marketing?

Bachelor’s Degree Program

Build your understanding of marketing fundamentals and learn skills in communication, branding, analytics and more.

BS in Marketing

Master’s Degree Programs

Master the skills that empower you to understanding customer needs and the competitive environment.


MS in Marketing

PhD with Marketing Concentration

Develop strong research skills that are especially relevant for students interested in an academic career.


PhD in Marketing