Get to know the Marketing Area from the voices of the people who know best.
What better way to see how the Marketing Area at UT Dallas can help you achieve your goals than to hear directly from the people who have experienced it themselves. Bachelor’s and Master’s in Marketing alumni and current students, as well as faculty and staff members, have a lot to say about what you can expect from becoming a part of a Marketing program, working hard with your classmates and finally walking off the stage, diploma in hand, ready to advance in your career.
Student Experiences
Current Marketing students and alumni share their academic experience, outcomes, and insights. Read their stories and discover how Marketing programs have made an impact on their professional and personal lives.
Mike Hart, MS’14
Vice President of Sales, Lennox Industries
The UTD Marketing master’s program was a great experience. The networking opportunities were excellent, and the quality of the students added to the overall value of the program. I would recommend this program to anyone who wants to gain a deeper knowledge of marketing principles as they apply to the real world of business.
Brandon Borick, MS ’22
The M.S. in Marketing Fast Track Program was one of the most valuable opportunities I was able to take advantage of during my time at UT Dallas. In five years, I was able to attain both a bachelor’s and a master’s degree, which has opened opportunities many entry-level business professionals don’t often receive.
Mahesh Jajoo
This program has helped me grow in different domains of marketing. It is one of the only programs worldwide that allows you to choose multiple courses between tracks. The amount of research that goes into preparing the material for the course is amazing, keeping the teaching material up to date with the changes in the marketing field. It also has taught me the best marketing principles and lessons through its core courses, which I will use throughout my marketing career. Overall, a program that has taken care of all the ever-changing dynamics of marketing that I was looking for and helped me grow as a marketer.
John Walling, BS’21
Class of 2021
Being a part of the BS in Marketing program at UTD has been an enjoyable and adventurous experience for me.
Christian de Lara, BS’17
Enterprise Business Development Representative, Salesforce
I believe that the UTD Marketing program has given me an incredible foundation to develop my professional brand.
Musa Ato, BS’12
Managing Director, Adolfin Group
The UTD Marketing program was my foundation in crafting the League of Rebels brand.
Kyana Shamloo, BS’15
Product Marketing Manager, Freeman Company
I really enjoyed the marketing program at UT Dallas because they made it a point to have your class requirements be in various subjects.
Mao Li, MS’14
Senior Manager of Competitive Intelligence, Health System, Marketing Insights and Analytics, Philips
The MS in Marketing program is a well-organized program with agile setup. It has different tracks to choose to fit your career direction. I highly recommend the program for further development in the marketing industry.
Rahul Rai
My trajectory will always be changed by my time at UTD Naveen Jindal School of Management MS Marketing program. It surpassed all expectations and provided me with unique insight. I’m aware that investing in myself by enrolling in this program has been and will continue to be among the best choices I’ve ever made.
Holly Lynn
UT Dallas has helped me immensely by giving me the tools and knowledge to start a career path in the world of marketing right here in my hometown. I have grown with confidence to become a leader thanks to the many ways of communicating that have opened up to me, meaning things that were learned will not be forgotten!
Jerry Hao, MS’14
Data Scientist, Amazon
The MS in Marketing director and faculty changed my career trajectory to that of a data scientist. Thanks to the high level analytics courses and career-placement opportunities, I was able to get my foot in the door at a prestigious marketing agency, Brierley + Partners, followed quickly by opportunities at Hewlett-Packard, AT&T and Amazon.
Matthew Hong, BS’20
Associate I, Analyst Development Program at Liberty Mutual Insurance
The UT Dallas Marketing program has been invaluable in the pursuit of my career by providing me with a solid marketing foundation that enables me to stand out from and collaborate with my peers.
Rebecca Sollars, BS’20
B2B Client Solutions Executive, AT&T
I’m about to graduate, and I have secured a job with a Fortune 10 company, AT&T. I would never have been able to accomplish this without the help of UTD!
Tim Nguyen, BS’19
Sales Development Associate, WESCO Distribution
The UTD marketing program provided me the resources and experiences that I was able to apply to my now ongoing career path.
Allison Lutz Waldon
The MBA/M.S. Marketing program has allowed me to build and develop skills that I’ve been able to apply to projects in my current role. The flexible degree plan allows me to take classes while working full-time in marketing.
Pratiksha Tonpe, BS’21
Class of 2021
The MS in Marketing program in the JSOM has offered so many fantastic opportunities where I could learn more about the industry and meet professionals.
Hema Shesha Sai Ganta, MS ’22
MS in Marketing at UTD is an incredible program. I thoroughly enjoyed pursuing the Marketing Analytics and Customer Insights track. The courses and unparalleled knowledge of professors helped me gain a better understanding of analytical applications in a real-world business setting. I highly recommend this program to anyone who is passionate about marketing.
Lauren Sparger, BS’20
Sports Marketing Graduate Program, Red Bull
During my time as a student, the BS in Marketing program allowed me numerous opportunities to gain real life marketing skill sets and business acumen.
Ada (Zhu) Choi, BS’14, MS’15
Retail Strategy Manager, Samsung Electronics America
The MS in Marketing prepared me to face real-world challenges through very applicable courses and ample networking opportunities. The professors and courses gave me deeper knowledge. If you crave intellectual stimulation and growth, I’d highly recommend the master’s program at UTD.
Michelle Bassil, MS ’22
The MBA & Master of Science in Marketing programs have provided me with the opportunity to gain a vast amount of relevant knowledge that is applicable to real-world business problems. I am grateful to have had the opportunity to further my education in a way that allowed me to pursue multiple interests simultaneously!
Student Testimonials
Marketing students, alumni, employers and partners talk about their invaluable academic experiences at the UT Dallas Jindal School of Management, providing advice, perspective, and vision.
Hema Shesha Sai Ganta, MS ’22
MS in Marketing at UTD is an incredible program. I thoroughly enjoyed pursuing the Marketing Analytics and Customer Insights track. The courses and unparalleled knowledge of professors helped me gain a better understanding of analytical applications in a real-world business setting. I highly recommend this program to anyone who is passionate about marketing.
Michelle Bassil, MS ’22
The MBA & Master of Science in Marketing programs have provided me with the opportunity to gain a vast amount of relevant knowledge that is applicable to real-world business problems. I am grateful to have had the opportunity to further my education in a way that allowed me to pursue multiple interests simultaneously!
Brandon Borick, BS’20
Class of 2020
The UT Dallas BS in Marketing program has helped me pursue my interests in entertainment marketing by shaping its coursework to my own needs.
Ana Corona, BS’16
Assistant Brand Marketing Manager, Daltile
I was fortunate enough to have been included in high-visibility projects, some of which involved our company’s executive team.
Brandon Borick, MS ’22
The M.S. in Marketing Fast Track Program was one of the most valuable opportunities I was able to take advantage of during my time at UT Dallas. In five years, I was able to attain both a bachelor’s and a master’s degree, which has opened opportunities many entry-level business professionals don’t often receive.
Allison Lutz Waldon
The MBA/M.S. Marketing program has allowed me to build and develop skills that I’ve been able to apply to projects in my current role. The flexible degree plan allows me to take classes while working full-time in marketing.
Kyana Shamloo, BS’15
Product Marketing Manager, Freeman Company
I really enjoyed the marketing program at UT Dallas because they made it a point to have your class requirements be in various subjects.
Mahesh Jajoo
This program has helped me grow in different domains of marketing. It is one of the only programs worldwide that allows you to choose multiple courses between tracks. The amount of research that goes into preparing the material for the course is amazing, keeping the teaching material up to date with the changes in the marketing field. It also has taught me the best marketing principles and lessons through its core courses, which I will use throughout my marketing career. Overall, a program that has taken care of all the ever-changing dynamics of marketing that I was looking for and helped me grow as a marketer.
Ada (Zhu) Choi, BS’14, MS’15
Retail Strategy Manager, Samsung Electronics America
The MS in Marketing prepared me to face real-world challenges through very applicable courses and ample networking opportunities. The professors and courses gave me deeper knowledge. If you crave intellectual stimulation and growth, I’d highly recommend the master’s program at UTD.
Mike Hart, MS’14
Vice President of Sales, Lennox Industries
The UTD Marketing master’s program was a great experience. The networking opportunities were excellent, and the quality of the students added to the overall value of the program. I would recommend this program to anyone who wants to gain a deeper knowledge of marketing principles as they apply to the real world of business.
Liquin Luo, MS’17
Data Scientist, Apple
The MS in Marketing program gave me sophisticated marketing analytic knowledge and the ability to think as a thoughtful marketer. The career center at JSOM accelerated my career potential, helping me land a job at Apple.
Rahul Rai
My trajectory will always be changed by my time at UTD Naveen Jindal School of Management MS Marketing program. It surpassed all expectations and provided me with unique insight. I’m aware that investing in myself by enrolling in this program has been and will continue to be among the best choices I’ve ever made.
Rebecca Sollars, BS’20
B2B Client Solutions Executive, AT&T
I’m about to graduate, and I have secured a job with a Fortune 10 company, AT&T. I would never have been able to accomplish this without the help of UTD!
Jerry Hao, MS’14
Data Scientist, Amazon
The MS in Marketing director and faculty changed my career trajectory to that of a data scientist. Thanks to the high level analytics courses and career-placement opportunities, I was able to get my foot in the door at a prestigious marketing agency, Brierley + Partners, followed quickly by opportunities at Hewlett-Packard, AT&T and Amazon.
Lauren Sparger, BS’20
Sports Marketing Graduate Program, Red Bull
During my time as a student, the BS in Marketing program allowed me numerous opportunities to gain real life marketing skill sets and business acumen.
Mao Li, MS’14
Senior Manager of Competitive Intelligence, Health System, Marketing Insights and Analytics, Philips
The MS in Marketing program is a well-organized program with agile setup. It has different tracks to choose to fit your career direction. I highly recommend the program for further development in the marketing industry.
Holly Lynn
UT Dallas has helped me immensely by giving me the tools and knowledge to start a career path in the world of marketing right here in my hometown. I have grown with confidence to become a leader thanks to the many ways of communicating that have opened up to me, meaning things that were learned will not be forgotten!
Musa Ato, BS’12
Managing Director, Adolfin Group
The UTD Marketing program was my foundation in crafting the League of Rebels brand.
Christian de Lara, BS’17
Enterprise Business Development Representative, Salesforce
I believe that the UTD Marketing program has given me an incredible foundation to develop my professional brand.
Andrew Franco, BS’12, MS’12
Andrew Franco, JSOM graduate with BS’12 and MS’12, shares how completing his MS in Marketing enabled him to move his career forward.
Meet our Graduate Student Ambassadors
Our Master of Science in Marketing program has several student ambassadors chartered to provide help and information via email for new or prospective students on various topics, including the Dallas environment, housing, living expenses, academic and social life.
To contact one of these ambassadors, please click on the “email” button below an ambassador’s profile.
Yeshashwini, MS Marketing, Class of 2025
Hyderabad, Telangana, India
Class of 2025, Fall
Having worked for two years in marketing, returning to study for an MS in Marketing at JSOM has helped me strengthen my foundational concepts and learn relevant current market skills. The program’s flexibility in allowing students to choose their tracks provides numerous opportunities. The group projects and interactions have been instrumental in learning the subject practically, and they have also helped me improve my personality and critical thinking. Additionally, you can be assigned a marketing mentor who will guide you on how to choose your subjects and succeed in the real world. Moreover, I have joined clubs like the American Marketing Association and the Project Management Club, where I have had opportunities to meet and learn from professionals who are already excelling in their careers.
Lasya, MS Marketing, Class of 2025
Hyderabad, Telangana, India
Class of 2025, Fall
After earning my bachelor’s in computer science, I transitioned to a product marketing role through campus placement, gaining over two years of marketing experience. Wanting to deepen my marketing skills, I researched MS in Marketing programs and found The University of Texas at Dallas’s tailored curriculum focused on marketing management and analytics. The program offered excellent experiential learning opportunities, including industry collaborations and hands-on experience tackling real-world marketing challenges. Moreover, the university’s diverse and multicultural student community resonated with me. Learning alongside peers from varied backgrounds and cultures has enriched my educational journey and better prepared me for the globalized business landscape.
Nishi Arora, Vice President, Social Media & Video
Role: Vice President, Social Media & Video
Before joining the MS Marketing program at The University of Texas at Dallas, I had a strong background in design, which sparked my curiosity about how to quantify the impact of creative work. What’s truly amazing about the MS Marketing program at The University of Texas at Dallas is that it has something for everyone, regardless of their background. The program’s flexibility allowed me to tailor my studies to bridge both worlds, combining my design expertise with marketing strategies. This has been invaluable in helping me apply creative thinking to data-driven projects, making my learning experience even more enriching and relevant.
Yeshashwini Bekkary, Vice President, Communication
Role: Vice President, Communication
“Studying at The University of Texas at Dallas has been an incredibly rewarding experience. The broad selection of electives has allowed me to explore courses that align with my interests, such as Marketing Management, Marketing Research, Web Analytics, and Consumer Behavior. The interactive and hands-on nature of these classes keeps the learning process engaging and motivates me to excel. In addition to academic growth, I’ve had the chance to attend workshops and events where I’ve connected with industry professionals, gaining practical insights and guidance on navigating my future career path. The support from faculty, who are experts in their fields, combined with the dynamic campus environment, has truly enriched my time here. This experience has allowed me to develop both academically and personally, preparing me to take on future challenges with confidence and excitement.
Juhi Shah, Assistant Vice President, Social Media & Video
Role: Assistant Vice President, Social Media & Video
With two years of experience as a Marketing Manager, I found that my passion for storytelling fits perfectly with my software engineering skills—telling stories backed by data and insights. This led me to the MS Marketing program, where the curriculum has allowed me to blend technical knowledge with marketing. The faculty’s industry expertise and the diverse perspectives of my peers have further enriched my experience. The program’s tight-knit community makes networking effortless, allowing me to connect with fellow students from rich, diverse backgrounds and learn from their experiences. The customizable tracks ensure I stay connected to my interests while learning new skills and preparing for the evolving challenges of the industry. All in all, the MS Marketing program has been a fantastic launchpad, providing me with the skills and connections needed to thrive in today’s fast-evolving marketing world!
Juhi, MS Marketing, Class of 2025
Vadodara, Gujarat, India
Class of 2025, Spring
The MS in Marketing program at JSOM stands out as one of the best STEM-based programs in marketing, offering a range of tracks including Brand Management, Marketing Analytics, Digital Marketing, and more. The program emphasizes flexibility, allowing us to tailor our studies to our interests. Having done a master’s degree in the past, I feel fortunate to pick subjects from different tracks that interest me and widen my horizons in the field of marketing. The curriculum is very well designed, and I’ve found it very helpful in securing internships, connecting with industry experts, and customizing my academic path to align with my career goals.
Nishi, MS Marketing, Class of 2025
Chhattisgarh, India
Class of 2025, Fall
As a student in the MS in Marketing program at The University of Texas at Dallas, my academic journey has been exceptionally enriching. The courses I have undertaken nourished my passion for creative storytelling, consumer psychology, and data analysis. Along with consistent guidance, the program has facilitated meticulous degree planning by mapping relevant and suitable courses with our chosen concentrations. These courses emphasize the development of a problem-solving approach using industry-standard tools. Recognizing the revolutionary impact of artificial intelligence on the field of marketing, the program has also introduced an innovative course dedicated to leveraging AI, ensuring that we remain current with industry trends and distinguish ourselves in the field.
Sara, MS Marketing Class of 2022
Virginia, Class of 2022, Summer
Hi All! I am currently pursuing my MS in Marketing focusing on Marketing Management. UTD has afforded me an incredible amount of flexibility and support throughout the program. I work full-time at a NYC based media agency and find myself applying knowledge I’ve learned at UTD every day. The flexibility and diversity of classes offered in this program is unmatched.
Troy Murray
Thanks to the Fast-Track Program in Marketing, I will obtain my master’s degree in half the time and with half the finances it would normally take anywhere else. I am extremely grateful for this opportunity, as I can gain the qualifications necessary for me to thrive in my dream career of entertainment marketing.
Lasya Nalagandla, Vice President, Event Planning
Role: Vice President, Event Planning
“Pursuing an MS in Marketing at The University of Texas at Dallas has offered me a new perspective on marketing. I’ve had the opportunity to study subjects that align with my interests, such as marketing web analytics, brand management, and digital product management. UTD’s diverse and multicultural student community has enriched my learning experience, exposing me to various perspectives. Through student organizations, I’ve taken up leadership roles, which have further broadened my understanding of collaboration and management. Additionally, I’ve been able to build a strong network, connecting with individuals who have helped me advance my career goals. The learnings extend beyond the classroom, as I’ve gained valuable insights and skills from every interaction, experience, and collaboration within the UTD community.
Ruthvik, MS Marketing, Class of 2025
Bengaluru, India
Class of 2025, Spring
As someone who had worked in marketing for three years without formal education in the field, the MS in Marketing program at UT Dallas has given me a broader perspective of the field by exposing me to many concentrations that I hadn’t been exposed to before. The program at JSOM offers a lot of flexibility, allowing you to choose courses across streams that interest you. This flexibility enables you to pick up skills most relevant to you and sets you up to become the marketer you aspire to be.
Yasser Syed, President
Role: President of the MS Marketing Executive Student Leadership Council
“Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.” – Philip Kotler
My journey in the Master’s in Marketing program at the Jindal School of Management resonates with this quote. The program has refined my ability to blend marketing and entrepreneurship with a data-driven approach. My keen interest in consumer behavior science and market research, combined with the research and data-centric curriculum and diverse electives, has given me a deeper understanding of the evolving marketing landscape and aided me in understanding how to bridge the gap between consumer expectations and effective marketing strategies. The diverse community and the unwavering support from the faculty have enriched my experience, offering a global platform for growth. While mastering marketing is a lifelong pursuit, this program has brought me one step closer and prepared me to help others navigate its complexities. I’m eager to apply my skills and contribute to the growth of the marketing industry.
Shweta, MS Marketing, Class of 2025
Mumbai, India
Class of 2025, Spring
Joining the MS Marketing program at UT Dallas has been a transformative journey for me. This program’s robust curriculum, which blends analytical and creative insights, has significantly enhanced my skills. The supportive and diverse community has broadened my perspectives, fostering both personal and professional growth. As a student ambassador, I am eager to share these enriching experiences and guide prospective students to make the most of this exceptional program.
Cole Brannon
Taking the Fast-Track has given me the opportunity to advance my professional career by getting a master’s degree with reduced tuition costs and time investment. It really is a great way to speed up the advancement of your professional career.
Alumni Spotlights
Read the success stories from JSOM alumni who earned their degree from the Jindal School of Management. These alumni are current professionals who share their insights about their experience and life after graduating from UT Dallas.
Randall Tan, BS’13
Key Account Manager at Softlayer, An IBM Company
Randall Tan had plenty of success before launching his academic career at The University of Texas at Dallas.
Matthew A. Thompson, BS’12
Automation Marketing Manager, StructuredWeb
Matthew A. Thompson, who majored in marketing, moved to New York City soon after graduation. Once there, he landed a job at ALM, a specialized business news and information company largely focused on the legal community.
Kate Reagan, BS’15
Assistant Vice President, Business Development, Texas Capital Bank
In Reagan’s role at Texas Capital Bank, she leans on both degrees she earned at Jindal School – a bachelor’s degree in accounting and marketing.
Glenn D. Lovelace, BS’81
CEO, Peñasco Valley Telephone Cooperative, Inc.
Lovelace graduated from what was then the School of Management with a marketing degree and minors in computer science and finance.
Paulina Jesionek, BS’13, MS’15, MBA’15
Marketing Program Specialist, UT Southwestern Medical Center
Jesionek graduated cum laude in Fall 2013 with two undergraduate degrees – Global Business and Marketing. She delivered the commencement address that year.
Chanel Ebanks-Texada, BS’16
Watson Customer Engagement Account Executive, IBM
Ebanks-Texada has launched her career at IBM, where she is prospecting and generating business in the public sector.
Mindy Tiu, BS’14
GE, Commercial Leadership Program
Mindy Tiu, now living in Stamford, Conn, fully embraced her time at UT Dallas by taking part in a broad range of campus activities.
Marketing Resource Articles
Discover how Marketing faculty are researching, publishing, speaking and engaging in the business community. The authors of these articles also include Marketing students, staff and friends
Now Is a Good Time to Help a Nonprofit Organization
By being part of the UT Dallas community, we know we are blessed with support, resources and connections — but most of all hope.
How Our Marketing Students Land Over 150 Internships Every Year
The BS in Marketing program’s required internship is important for acquiring needed experience to land that first job. It’s also a crucial part of our trilogy experience, which includes completion of an internship, 100 hours of community engagement experience and a capstone senior project course.
What Does a Brand Manager Do?
Marketing Career Focus: Brand Management
A brand manager is responsible for the overall image of a product or person. Key elements of the job are researching the marketplace to determine where the product or client fits in.
Capstone Senior Projects Provides Real-World Solutions for an Array of Clients
The Professional Program in Marketing (PPM) is a program that provides supplemental workshops and professional opportunities while also encouraging participation in rigorous courses. This elite program was the brainchild of a past Capstone Senior Project Marketing (MKT 4395) course.
Research Isn’t Just for Science Majors — It’s for Marketing Majors, Too!
While a BS in Marketing program student, Claudia Kwee had a chance to conduct a research project and present it at an educators’ conference in Houston.
What You Learn From Capstone Senior Projects
Capstone Senior Projects give students a taste of real-world situations. Students gain experience working with corporations in the community, showcasing their expertise and professionalism.
Students’ Work Played a Part in a Corporate Acquisition
In May 2019, Shannon Cotts won the DFW AMA Collegiate Marketer of the Year award for her outstanding data analysis provided to startup business Fixd, a Dallas-based home warranty and service repair business.
Marketing Blogs & News
Find advice and resources you need as a current or prospective student in marketing.
Jindal School in Top 10 in US News 2020 Online Rankings
Both the Naveen Jindal School of Management’s online MBA program and its other online graduate programs ranked No. 6 in 2020 rankings recently released by U.S. News & World Report.
JSOM Internship Expo Creates Opportunities for Students and Employers
The Jindal School’s Undergraduate Internship Expo brought together 1,500 students and recruiters from more than 50 companies. The expo helped students practice networking skills, and it helped employers find students to fill internships.
Sales Program Earns High Honors at First International Competition
Jindal School sales students made a notable first foray into competing abroad this spring, placing first and third in the speed-sell contest and second in role-play at the 2019 UK University Sales Competition in Edinburgh, Scotland.
Students Learn Social Media Philanthropy in Business Ethics Class
Jindal School students in Diane McNulty’s Business Ethics course used their content-creation and social-media skills in a United Way community service project that taught them about corporate social responsibility and social entrepreneurship.
Business Development: Demand Generation
Business development is a process that helps your company establish and maintain relationships with prospects, learn about your buyer’s personas, increase brand awareness and more.
Jindal Marketing Students Reap Success in Google Marketing Challenge
Coordinating their online marketing campaign with gardeners’ spring planting research sowed seeds of success for a Jindal School team that helped the National Gardening Association in the 2017 Google Online Marketing Challenge.
Marketing Competition Offers Training — and Prize Money!
Learn more about the Morris Hite Center-IBM Marketing Customer Insights Competition on Saturday, May 7.
JSOM Student Wins Marketer of the Year Award for Impactful Class Project
A Jindal School marketing student won the DFW American Marketing Association’s 2019 Collegiate Marketer of the Year Award. Shannon Cotts’ success marks the sixth time since 2012 that a JSOM student has won.
JSOM Students Bring Home Collegiate World Cup of Sales
Jindal School sales students scored the most points overall at the annual International Collegiate Sales Competition recently, an achievement that led them to win a new team event and bring home the inaugural Collegiate World Cup of Sales.
How To Excel At Showing Your Skills
If you’re an undergraduate student, you’ve probably thought once or twice about what you’ll do when you’re ready to apply for internships. Haven’t gotten there yet? Read Prithvi’s interview to gain insight.
Adapting to Coronavirus Realities Critical to Sales Success, Marketing Profs Say
Bringing the market to customers is a new necessity for sales professionals who are using technological tools to overcome distance barriers and become more efficient in a COVID-19 world. JSOM’s sales faculty comment on the changes.
Jindal School Researcher Joins Theoretical With Practical to Help Businesses
Jindal School Professor Özalp Özer brings theoretical and practical research to his efforts to help businesses solve their problems. This approach often leads to answers — as well as new research avenues to explore.
Analysis for Consumer & Shopper Insights Jobs
Marketing Career Focus: Customer Insights
Customer insights is an emerging area for marketing professionals who are not modelers, statisticians or data scientists. They often work more on the analysis and recommendation side of the profession.
Professional Sales Concentration Prepares Students with Real-World Scenarios
Jindal School sales students launched the fall with a Speed Sell competition followed by a presentation from renowned sales expert and author Mark Hunter. Events like these reinforce classroom teachings and introduce students to potential employers.
JSOM Soccer Player Elected to Leadership Post on NCAA Advisory Committee
Recently elected vice chair of the NCAA Division III Student-Athlete Advisory Committee, JSOM marketing major and star soccer player Joseph Weber is using his role to advance his postgraduate goals of behind-the-scenes involvement in athletics.
Comets Shine at the Phi Beta Lambda National Leadership Conference
UT Dallas student competitors scored a record number of first-place finishes at the Phi Beta Lambda National Leadership Conference. All 10 UTD contestants placed in the top 10 in every event they entered.
What Is Digital Marketing?
Marketing Career Focus: Digital Marketing
Overview of skills needed for digital marketing managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The digital marketing track has 4 core courses covering interactive and digital marketing, digital sales strategy, marketing automation and campaign management, marketing web analytics and insights, plus 12 electives
Jindal School Assistant Dean Awarded Congressional Veteran Commendation
The head of the Jindal School’s Career Management Center has been recognized for his service in the military and as a veteran. Assistant Dean Tom Kim earned a commendation from the Texas 26th Congressional District, where he grew up and now resides.
Summit Addresses Sales Pros’ Ambitions to Move Into Leadership Roles
The Jindal School of Management’s Center for Professional Sales hosted a daylong summit with nearly a dozen keynote speakers, workshops, discussions and executive briefings, all geared to help sales professionals move into leadership roles.
Undergrad Marketing Students Win Corporate Social Responsibility Award
For student and faculty work assisting nonprofits, the Jindal School’s undergraduate program in marketing won the 2021 Corporate Social Responsibility Marketing Award from the Dallas-Fort Worth chapter of the American Marketing Association.
Read more Master’s in Marketing Blogs and News Stories
See all MS Marketing Career Focus Blogs
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