Marketing Area Voices

Mahesh Jajoo

This program has helped me grow in different domains of marketing. It is one of the only programs worldwide that allows you to choose multiple courses between tracks. The amount of research that goes into preparing the material for the course is amazing, keeping the teaching material up to date with the changes in the marketing field. It also has taught me the best marketing principles and lessons through its core courses, which I will use throughout my marketing career. Overall, a program that has taken care of all the ever-changing dynamics of marketing that I was looking for and helped me grow as a marketer.

Brandon Borick, MS ’22

The M.S. in Marketing Fast Track Program was one of the most valuable opportunities I was able to take advantage of during my time at UT Dallas. In five years, I was able to attain both a bachelor’s and a master’s degree, which has opened opportunities many entry-level business professionals don’t often receive.

Hema Shesha Sai Ganta, MS ’22

MS in Marketing at UTD is an incredible program. I thoroughly enjoyed pursuing the Marketing Analytics and Customer Insights track. The courses and unparalleled knowledge of professors helped me gain a better understanding of analytical applications in a real-world business setting. I highly recommend this program to anyone who is passionate about marketing.

Rahul Rai

My trajectory will always be changed by my time at UTD Naveen Jindal School of Management MS Marketing program. It surpassed all expectations and provided me with unique insight. I’m aware that investing in myself by enrolling in this program has been and will continue to be among the best choices I’ve ever made.

Allison Lutz Waldon

The MBA/M.S. Marketing program has allowed me to build and develop skills that I’ve been able to apply to projects in my current role. The flexible degree plan allows me to take classes while working full-time in marketing.

Michelle Bassil, MS ’22

The MBA & Master of Science in Marketing programs have provided me with the opportunity to gain a vast amount of relevant knowledge that is applicable to real-world business problems. I am grateful to have had the opportunity to further my education in a way that allowed me to pursue multiple interests simultaneously!

Holly Lynn

UT Dallas has helped me immensely by giving me the tools and knowledge to start a career path in the world of marketing right here in my hometown. I have grown with confidence to become a leader thanks to the many ways of communicating that have opened up to me, meaning things that were learned will not be forgotten!

Pratiksha Tonpe, BS’21

Class of 2021

The MS in Marketing program at JSOM has offered so many fantastic opportunities where I could learn more about the industry and meet professionals.  

John Walling, BS’21

Class of 2021

Being a part of the BS in Marketing program at UTD has been an enjoyable and adventurous experience for me.  

Gaurav Purohit

Role: Co-VP, Event Planning

Joining the MS in Marketing program at The University of Texas at Dallas has been a transformative experience, helping me bridge my prior industry experience with advanced marketing strategies and analytics. Coming from a background where I managed multimillion-dollar digital campaigns and led high-performing teams, I was eager to refine my strategic and analytical skills. This program has given me the opportunity to dive deeper into subjects like Consumer Behavior, Customer Analytics, and Digital Product Management, allowing me to approach marketing with a more data-driven mindset. Additionally, my involvement in student organizations, such as INFORMS, has helped me strengthen my corporate relationships, expand my network, and develop leadership skills that go beyond the classroom. The flexibility of the program has enabled me to tailor my learning to my interests while equipping me with practical insights that I can apply in real-world business scenarios. Overall, being part of this program has not only enhanced my technical expertise but has also given me the confidence and connections to navigate the evolving landscape of marketing with a more strategic and well-rounded approach.

Yeshashwini Bekkary

Role: Vice President, Event Planning

“Studying at The University of Texas at Dallas has been an incredibly rewarding experience. The broad selection of electives has allowed me to explore courses that align with my interests, such as Marketing Management, Marketing Research, Web Analytics, and Consumer Behavior. The interactive and hands-on nature of these classes keeps the learning process engaging and motivates me to excel. In addition to academic growth, I’ve had the chance to attend workshops and events where I’ve connected with industry professionals, gaining practical insights and guidance on navigating my future career path. The support from faculty, who are experts in their fields, combined with the dynamic campus environment, has truly enriched my time here. This experience has allowed me to develop both academically and personally, preparing me to take on future challenges with confidence and excitement.

Yeshashwini, MS Marketing, Class of 2025

Hyderabad, Telangana, India
Class of 2025, Fall

Having worked for two years in marketing, returning to study for an MS in Marketing at JSOM has helped me strengthen my foundational concepts and learn relevant current market skills. The program’s flexibility in allowing students to choose their tracks provides numerous opportunities. The group projects and interactions have been instrumental in learning the subject practically, and they have also helped me improve my personality and critical thinking. Additionally, you can be assigned a marketing mentor who will guide you on how to choose your subjects and succeed in the real world. Moreover, I have joined clubs like the American Marketing Association and the Project Management Club, where I have had opportunities to meet and learn from professionals who are already excelling in their careers.

Yasser Syed

Role: President Emeritus

“Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.” – Philip Kotler

My journey in the Master’s in Marketing program at the Jindal School of Management resonates with this quote. The program has refined my ability to blend marketing and entrepreneurship with a data-driven approach. My keen interest in consumer behavior science and market research, combined with the research and data-centric curriculum and diverse electives, has given me a deeper understanding of the evolving marketing landscape and aided me in understanding how to bridge the gap between consumer expectations and effective marketing strategies. The diverse community and the unwavering support from the faculty have enriched my experience, offering a global platform for growth. While mastering marketing is a lifelong pursuit, this program has brought me one step closer and prepared me to help others navigate its complexities. I’m eager to apply my skills and contribute to the growth of the marketing industry.

Troy Murray

Thanks to the Fast-Track Program in Marketing, I will obtain my master’s degree in half the time and with half the finances it would normally take anywhere else. I am extremely grateful for this opportunity, as I can gain the qualifications necessary for me to thrive in my dream career of entertainment marketing.

Lasya, MS Marketing, Class of 2025

Hyderabad, Telangana, India
Class of 2025, Fall

After earning my bachelor’s in computer science, I transitioned to a product marketing role through campus placement, gaining over two years of marketing experience. Wanting to deepen my marketing skills, I researched MS in Marketing programs and found The University of Texas at Dallas’s tailored curriculum focused on marketing management and analytics. The program offered excellent experiential learning opportunities, including industry collaborations and hands-on experience tackling real-world marketing challenges. Moreover, the university’s diverse and multicultural student community resonated with me. Learning alongside peers from varied backgrounds and cultures has enriched my educational journey and better prepared me for the globalized business landscape.

Sara, MS Marketing Class of 2022

Virginia, Class of 2022, Summer

Hi All! I am currently pursuing my MS in Marketing focusing on Marketing Management. UTD has afforded me an incredible amount of flexibility and support throughout the program. I work full-time at a NYC based media agency and find myself applying knowledge I’ve learned at UTD every day. The flexibility and diversity of classes offered in this program is unmatched.

Nishi Arora

Role: Vice President, Social Media & Video

Before joining the MS Marketing program at The University of Texas at Dallas, I had a strong background in design, which sparked my curiosity about how to quantify the impact of creative work. What’s truly amazing about the MS Marketing program at The University of Texas at Dallas is that it has something for everyone, regardless of their background. The program’s flexibility allowed me to tailor my studies to bridge both worlds, combining my design expertise with marketing strategies. This has been invaluable in helping me apply creative thinking to data-driven projects, making my learning experience even more enriching and relevant.

Cole Brannon

Taking the Fast-Track has given me the opportunity to advance my professional career by getting a master’s degree with reduced tuition costs and time investment. It really is a great way to speed up the advancement of your professional career.

Juhi Shah

Role: Member at Large

With two years of experience as a Marketing Manager, I found that my passion for storytelling fits perfectly with my software engineering skills—telling stories backed by data and insights. This led me to the MS Marketing program, where the curriculum has allowed me to blend technical knowledge with marketing. The faculty’s industry expertise and the diverse perspectives of my peers have further enriched my experience. The program’s tight-knit community makes networking effortless, allowing me to connect with fellow students from rich, diverse backgrounds and learn from their experiences. The customizable tracks ensure I stay connected to my interests while learning new skills and preparing for the evolving challenges of the industry. All in all, the MS Marketing program has been a fantastic launchpad, providing me with the skills and connections needed to thrive in today’s fast-evolving marketing world!

Lasya Nalagandla

Role: President

“Pursuing an MS in Marketing at The University of Texas at Dallas has offered me a new perspective on marketing. I’ve had the opportunity to study subjects that align with my interests, such as marketing web analytics, brand management, and digital product management. UTD’s diverse and multicultural student community has enriched my learning experience, exposing me to various perspectives. Through student organizations, I’ve taken up leadership roles, which have further broadened my understanding of collaboration and management. Additionally, I’ve been able to build a strong network, connecting with individuals who have helped me advance my career goals. The learnings extend beyond the classroom, as I’ve gained valuable insights and skills from every interaction, experience, and collaboration within the UTD community.

Shweta, MS Marketing, Class of 2025

Mumbai, India
Class of 2025, Spring

Joining the MS Marketing program at UT Dallas has been a transformative journey for me. This program’s robust curriculum, which blends analytical and creative insights, has significantly enhanced my skills. The supportive and diverse community has broadened my perspectives, fostering both personal and professional growth. As a student ambassador, I am eager to share these enriching experiences and guide prospective students to make the most of this exceptional program.

Achint Bajwa

Role: Vice President, Communications

My journey through UTD’s MS Marketing program has been truly transformative. As a marketing enthusiast, I was drawn to UTD’s program because of its adaptable nature, allowing me to customize my degree to align with my specific interests. As an international student, the global perspective offered by courses like International Marketing and Advertising was invaluable, providing a deeper understanding of real-world marketing challenges by considering diverse cultures and demographics. This allowed me to apply my previous marketing experience to a new context. UTD’s program emphasized not just what I learned, but also how, with online courses providing the flexibility I needed to manage other responsibilities. Beyond the classroom, my involvement with the NRF Association and UTD’s career resources, including career fairs and networking events, broadened my horizons and built my confidence in engaging with recruiters. My time at UTD has been an enriching and truly valuable experience, equipping me with the skills and knowledge for a successful marketing career.

Aryan Patel

Role: VP, Corporate Relations

Studying at The University of Texas at Dallas has been an enriching and transformative experience. Coming from a business management background, I have always been drawn to marketing, which led me to the Naveen Jindal School of Management. The program’s flexible course structure has allowed me to tailor my learning experience by choosing subjects that align with my interests, such as E-Commerce and Marketing Automation, Advertising and Promotional Strategy, and Marketing Web Analytics. These courses, combined with the unwavering support of the faculty and program director, have significantly enhanced my skills and understanding of the field. I feel more confident than ever in applying my knowledge and experiences to professional endeavors, and I am grateful for the strong foundation this program has provided.

Nishi, MS Marketing, Class of 2025

Chhattisgarh, India
Class of 2025, Fall

As a student in the MS in Marketing program at The University of Texas at Dallas, my academic journey has been exceptionally enriching. The courses I have undertaken nourished my passion for creative storytelling, consumer psychology, and data analysis. Along with consistent guidance, the program has facilitated meticulous degree planning by mapping relevant and suitable courses with our chosen concentrations. These courses emphasize the development of a problem-solving approach using industry-standard tools. Recognizing the revolutionary impact of artificial intelligence on the field of marketing, the program has also introduced an innovative course dedicated to leveraging AI, ensuring that we remain current with industry trends and distinguish ourselves in the field.

Nikita Jhalani

Role: Co-VP, Social Media & Video

The essence of marketing lies in continuous learning and adaptation.” – This belief has shaped my journey in the Master’s in Marketing program at the Jindal School of Management. With a 5 year background in marketing and finance, my passion for consumer behavior and data-driven strategies has only deepened through the program’s rigorous curriculum. My experience in B2B marketing automation, audience segmentation, and performance marketing has been complemented by advanced coursework and hands-on projects, which are part of the UTD curriculum, refining my ability to bridge market gaps with strategic insights. The diverse community and unwavering faculty support have fostered my growth, preparing me to apply my expertise in real-world scenarios. As I continue this journey, I am eager to contribute my skills to the ever-evolving marketing landscape, ensuring brands connect with their audiences in impactful ways.