Get to know the Marketing Area from the voices of the people who know best.
What better way to see how the Marketing Area at UT Dallas can help you achieve your goals than to hear directly from the people who have experienced it themselves. Bachelor’s and Master’s in Marketing alumni and current students, as well as faculty and staff members, have a lot to say about what you can expect from becoming a part of a Marketing program, working hard with your classmates and finally walking off the stage, diploma in hand, ready to advance in your career.
Student Experiences
Current Marketing students and alumni share their academic experience, outcomes, and insights. Read their stories and discover how Marketing programs have made an impact on their professional and personal lives.
Allison Lutz Waldon
The MBA/M.S. Marketing program has allowed me to build and develop skills that I’ve been able to apply to projects in my current role. The flexible degree plan allows me to take classes while working full-time in marketing.
Brandon Borick, MS ’22
The M.S. in Marketing Fast Track Program was one of the most valuable opportunities I was able to take advantage of during my time at UT Dallas. In five years, I was able to attain both a bachelor’s and a master’s degree, which has opened opportunities many entry-level business professionals don’t often receive.
Hema Shesha Sai Ganta, MS ’22
MS in Marketing at UTD is an incredible program. I thoroughly enjoyed pursuing the Marketing Analytics and Customer Insights track. The courses and unparalleled knowledge of professors helped me gain a better understanding of analytical applications in a real-world business setting. I highly recommend this program to anyone who is passionate about marketing.
Rahul Rai
My trajectory will always be changed by my time at UTD Naveen Jindal School of Management MS Marketing program. It surpassed all expectations and provided me with unique insight. I’m aware that investing in myself by enrolling in this program has been and will continue to be among the best choices I’ve ever made.
John Walling, BS’21
Class of 2021
Being a part of the BS in Marketing program at UTD has been an enjoyable and adventurous experience for me.
Mahesh Jajoo
This program has helped me grow in different domains of marketing. It is one of the only programs worldwide that allows you to choose multiple courses between tracks. The amount of research that goes into preparing the material for the course is amazing, keeping the teaching material up to date with the changes in the marketing field. It also has taught me the best marketing principles and lessons through its core courses, which I will use throughout my marketing career. Overall, a program that has taken care of all the ever-changing dynamics of marketing that I was looking for and helped me grow as a marketer.
Pratiksha Tonpe, BS’21
Class of 2021
The MS in Marketing program in the JSOM has offered so many fantastic opportunities where I could learn more about the industry and meet professionals.
Holly Lynn
UT Dallas has helped me immensely by giving me the tools and knowledge to start a career path in the world of marketing right here in my hometown. I have grown with confidence to become a leader thanks to the many ways of communicating that have opened up to me, meaning things that were learned will not be forgotten!
Michelle Bassil, MS ’22
The MBA & Master of Science in Marketing programs have provided me with the opportunity to gain a vast amount of relevant knowledge that is applicable to real-world business problems. I am grateful to have had the opportunity to further my education in a way that allowed me to pursue multiple interests simultaneously!
Student Testimonials
Marketing students, alumni, employers and partners talk about their invaluable academic experiences at the UT Dallas Jindal School of Management, providing advice, perspective, and vision.
Brandon Borick, MS ’22
The M.S. in Marketing Fast Track Program was one of the most valuable opportunities I was able to take advantage of during my time at UT Dallas. In five years, I was able to attain both a bachelor’s and a master’s degree, which has opened opportunities many entry-level business professionals don’t often receive.
Rahul Rai
My trajectory will always be changed by my time at UTD Naveen Jindal School of Management MS Marketing program. It surpassed all expectations and provided me with unique insight. I’m aware that investing in myself by enrolling in this program has been and will continue to be among the best choices I’ve ever made.
Mahesh Jajoo
This program has helped me grow in different domains of marketing. It is one of the only programs worldwide that allows you to choose multiple courses between tracks. The amount of research that goes into preparing the material for the course is amazing, keeping the teaching material up to date with the changes in the marketing field. It also has taught me the best marketing principles and lessons through its core courses, which I will use throughout my marketing career. Overall, a program that has taken care of all the ever-changing dynamics of marketing that I was looking for and helped me grow as a marketer.
Allison Lutz Waldon
The MBA/M.S. Marketing program has allowed me to build and develop skills that I’ve been able to apply to projects in my current role. The flexible degree plan allows me to take classes while working full-time in marketing.
John Walling, BS’21
Class of 2021
Being a part of the BS in Marketing program at UTD has been an enjoyable and adventurous experience for me.
Holly Lynn
UT Dallas has helped me immensely by giving me the tools and knowledge to start a career path in the world of marketing right here in my hometown. I have grown with confidence to become a leader thanks to the many ways of communicating that have opened up to me, meaning things that were learned will not be forgotten!
Michelle Bassil, MS ’22
The MBA & Master of Science in Marketing programs have provided me with the opportunity to gain a vast amount of relevant knowledge that is applicable to real-world business problems. I am grateful to have had the opportunity to further my education in a way that allowed me to pursue multiple interests simultaneously!
Pratiksha Tonpe, BS’21
Class of 2021
The MS in Marketing program in the JSOM has offered so many fantastic opportunities where I could learn more about the industry and meet professionals.
Hema Shesha Sai Ganta, MS ’22
MS in Marketing at UTD is an incredible program. I thoroughly enjoyed pursuing the Marketing Analytics and Customer Insights track. The courses and unparalleled knowledge of professors helped me gain a better understanding of analytical applications in a real-world business setting. I highly recommend this program to anyone who is passionate about marketing.
Meet our Graduate Student Ambassadors
Our Master of Science in Marketing program has several student ambassadors chartered to provide help and information via email for new or prospective students on various topics, including the Dallas environment, housing, living expenses, academic and social life.
To contact one of these ambassadors, please click on the “email” button below an ambassador’s profile.
Sara, MS Marketing Class of 2022
Virginia, Class of 2022, Summer
Hi All! I am currently pursuing my MS in Marketing focusing on Marketing Management. UTD has afforded me an incredible amount of flexibility and support throughout the program. I work full-time at a NYC based media agency and find myself applying knowledge I’ve learned at UTD every day. The flexibility and diversity of classes offered in this program is unmatched.
Juhi, MS Marketing, Class of 2025
Vadodara, Gujarat, India
Class of 2025, Spring
The MS in Marketing program at JSOM stands out as one of the best STEM-based programs in marketing, offering a range of tracks including Brand Management, Marketing Analytics, Digital Marketing, and more. The program emphasizes flexibility, allowing us to tailor our studies to our interests. Having done a master’s degree in the past, I feel fortunate to pick subjects from different tracks that interest me and widen my horizons in the field of marketing. The curriculum is very well designed, and I’ve found it very helpful in securing internships, connecting with industry experts, and customizing my academic path to align with my career goals.
Juhi Shah
Role: Member at Large
With two years of experience as a Marketing Manager, I found that my passion for storytelling fits perfectly with my software engineering skills—telling stories backed by data and insights. This led me to the MS Marketing program, where the curriculum has allowed me to blend technical knowledge with marketing. The faculty’s industry expertise and the diverse perspectives of my peers have further enriched my experience. The program’s tight-knit community makes networking effortless, allowing me to connect with fellow students from rich, diverse backgrounds and learn from their experiences. The customizable tracks ensure I stay connected to my interests while learning new skills and preparing for the evolving challenges of the industry. All in all, the MS Marketing program has been a fantastic launchpad, providing me with the skills and connections needed to thrive in today’s fast-evolving marketing world!
Shweta, MS Marketing, Class of 2025
Mumbai, India
Class of 2025, Spring
Joining the MS Marketing program at UT Dallas has been a transformative journey for me. This program’s robust curriculum, which blends analytical and creative insights, has significantly enhanced my skills. The supportive and diverse community has broadened my perspectives, fostering both personal and professional growth. As a student ambassador, I am eager to share these enriching experiences and guide prospective students to make the most of this exceptional program.
Troy Murray
Thanks to the Fast-Track Program in Marketing, I will obtain my master’s degree in half the time and with half the finances it would normally take anywhere else. I am extremely grateful for this opportunity, as I can gain the qualifications necessary for me to thrive in my dream career of entertainment marketing.
Lasya Nalagandla
Role: President
“Pursuing an MS in Marketing at The University of Texas at Dallas has offered me a new perspective on marketing. I’ve had the opportunity to study subjects that align with my interests, such as marketing web analytics, brand management, and digital product management. UTD’s diverse and multicultural student community has enriched my learning experience, exposing me to various perspectives. Through student organizations, I’ve taken up leadership roles, which have further broadened my understanding of collaboration and management. Additionally, I’ve been able to build a strong network, connecting with individuals who have helped me advance my career goals. The learnings extend beyond the classroom, as I’ve gained valuable insights and skills from every interaction, experience, and collaboration within the UTD community.
Yeshashwini, MS Marketing, Class of 2025
Hyderabad, Telangana, India
Class of 2025, Fall
Having worked for two years in marketing, returning to study for an MS in Marketing at JSOM has helped me strengthen my foundational concepts and learn relevant current market skills. The program’s flexibility in allowing students to choose their tracks provides numerous opportunities. The group projects and interactions have been instrumental in learning the subject practically, and they have also helped me improve my personality and critical thinking. Additionally, you can be assigned a marketing mentor who will guide you on how to choose your subjects and succeed in the real world. Moreover, I have joined clubs like the American Marketing Association and the Project Management Club, where I have had opportunities to meet and learn from professionals who are already excelling in their careers.
Nishi, MS Marketing, Class of 2025
Chhattisgarh, India
Class of 2025, Fall
As a student in the MS in Marketing program at The University of Texas at Dallas, my academic journey has been exceptionally enriching. The courses I have undertaken nourished my passion for creative storytelling, consumer psychology, and data analysis. Along with consistent guidance, the program has facilitated meticulous degree planning by mapping relevant and suitable courses with our chosen concentrations. These courses emphasize the development of a problem-solving approach using industry-standard tools. Recognizing the revolutionary impact of artificial intelligence on the field of marketing, the program has also introduced an innovative course dedicated to leveraging AI, ensuring that we remain current with industry trends and distinguish ourselves in the field.
Lasya, MS Marketing, Class of 2025
Hyderabad, Telangana, India
Class of 2025, Fall
After earning my bachelor’s in computer science, I transitioned to a product marketing role through campus placement, gaining over two years of marketing experience. Wanting to deepen my marketing skills, I researched MS in Marketing programs and found The University of Texas at Dallas’s tailored curriculum focused on marketing management and analytics. The program offered excellent experiential learning opportunities, including industry collaborations and hands-on experience tackling real-world marketing challenges. Moreover, the university’s diverse and multicultural student community resonated with me. Learning alongside peers from varied backgrounds and cultures has enriched my educational journey and better prepared me for the globalized business landscape.
Gaurav Purohit
Role: Co-VP, Event Planning
Joining the MS in Marketing program at The University of Texas at Dallas has been a transformative experience, helping me bridge my prior industry experience with advanced marketing strategies and analytics. Coming from a background where I managed multimillion-dollar digital campaigns and led high-performing teams, I was eager to refine my strategic and analytical skills. This program has given me the opportunity to dive deeper into subjects like Consumer Behavior, Customer Analytics, and Digital Product Management, allowing me to approach marketing with a more data-driven mindset. Additionally, my involvement in student organizations, such as INFORMS, has helped me strengthen my corporate relationships, expand my network, and develop leadership skills that go beyond the classroom. The flexibility of the program has enabled me to tailor my learning to my interests while equipping me with practical insights that I can apply in real-world business scenarios. Overall, being part of this program has not only enhanced my technical expertise but has also given me the confidence and connections to navigate the evolving landscape of marketing with a more strategic and well-rounded approach.
Ruthvik, MS Marketing, Class of 2025
Bengaluru, India
Class of 2025, Spring
As someone who had worked in marketing for three years without formal education in the field, the MS in Marketing program at UT Dallas has given me a broader perspective of the field by exposing me to many concentrations that I hadn’t been exposed to before. The program at JSOM offers a lot of flexibility, allowing you to choose courses across streams that interest you. This flexibility enables you to pick up skills most relevant to you and sets you up to become the marketer you aspire to be.
Yasser Syed
Role: President Emeritus
“Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.” – Philip Kotler
My journey in the Master’s in Marketing program at the Jindal School of Management resonates with this quote. The program has refined my ability to blend marketing and entrepreneurship with a data-driven approach. My keen interest in consumer behavior science and market research, combined with the research and data-centric curriculum and diverse electives, has given me a deeper understanding of the evolving marketing landscape and aided me in understanding how to bridge the gap between consumer expectations and effective marketing strategies. The diverse community and the unwavering support from the faculty have enriched my experience, offering a global platform for growth. While mastering marketing is a lifelong pursuit, this program has brought me one step closer and prepared me to help others navigate its complexities. I’m eager to apply my skills and contribute to the growth of the marketing industry.
Yeshashwini Bekkary
Role: Vice President, Event Planning
“Studying at The University of Texas at Dallas has been an incredibly rewarding experience. The broad selection of electives has allowed me to explore courses that align with my interests, such as Marketing Management, Marketing Research, Web Analytics, and Consumer Behavior. The interactive and hands-on nature of these classes keeps the learning process engaging and motivates me to excel. In addition to academic growth, I’ve had the chance to attend workshops and events where I’ve connected with industry professionals, gaining practical insights and guidance on navigating my future career path. The support from faculty, who are experts in their fields, combined with the dynamic campus environment, has truly enriched my time here. This experience has allowed me to develop both academically and personally, preparing me to take on future challenges with confidence and excitement.
Achint Bajwa
Role: Vice President, Communications
My journey through UTD’s MS Marketing program has been truly transformative. As a marketing enthusiast, I was drawn to UTD’s program because of its adaptable nature, allowing me to customize my degree to align with my specific interests. As an international student, the global perspective offered by courses like International Marketing and Advertising was invaluable, providing a deeper understanding of real-world marketing challenges by considering diverse cultures and demographics. This allowed me to apply my previous marketing experience to a new context. UTD’s program emphasized not just what I learned, but also how, with online courses providing the flexibility I needed to manage other responsibilities. Beyond the classroom, my involvement with the NRF Association and UTD’s career resources, including career fairs and networking events, broadened my horizons and built my confidence in engaging with recruiters. My time at UTD has been an enriching and truly valuable experience, equipping me with the skills and knowledge for a successful marketing career.
Aryan Patel
Role: VP, Corporate Relations
Studying at The University of Texas at Dallas has been an enriching and transformative experience. Coming from a business management background, I have always been drawn to marketing, which led me to the Naveen Jindal School of Management. The program’s flexible course structure has allowed me to tailor my learning experience by choosing subjects that align with my interests, such as E-Commerce and Marketing Automation, Advertising and Promotional Strategy, and Marketing Web Analytics. These courses, combined with the unwavering support of the faculty and program director, have significantly enhanced my skills and understanding of the field. I feel more confident than ever in applying my knowledge and experiences to professional endeavors, and I am grateful for the strong foundation this program has provided.
Nishi Arora
Role: Vice President, Social Media & Video
Before joining the MS Marketing program at The University of Texas at Dallas, I had a strong background in design, which sparked my curiosity about how to quantify the impact of creative work. What’s truly amazing about the MS Marketing program at The University of Texas at Dallas is that it has something for everyone, regardless of their background. The program’s flexibility allowed me to tailor my studies to bridge both worlds, combining my design expertise with marketing strategies. This has been invaluable in helping me apply creative thinking to data-driven projects, making my learning experience even more enriching and relevant.
Nikita Jhalani
Role: Co-VP, Social Media & Video
The essence of marketing lies in continuous learning and adaptation.” – This belief has shaped my journey in the Master’s in Marketing program at the Jindal School of Management. With a 5 year background in marketing and finance, my passion for consumer behavior and data-driven strategies has only deepened through the program’s rigorous curriculum. My experience in B2B marketing automation, audience segmentation, and performance marketing has been complemented by advanced coursework and hands-on projects, which are part of the UTD curriculum, refining my ability to bridge market gaps with strategic insights. The diverse community and unwavering faculty support have fostered my growth, preparing me to apply my expertise in real-world scenarios. As I continue this journey, I am eager to contribute my skills to the ever-evolving marketing landscape, ensuring brands connect with their audiences in impactful ways.
Cole Brannon
Taking the Fast-Track has given me the opportunity to advance my professional career by getting a master’s degree with reduced tuition costs and time investment. It really is a great way to speed up the advancement of your professional career.
Alumni Spotlights
Read the success stories from JSOM alumni who earned their degree from the Jindal School of Management. These alumni are current professionals who share their insights about their experience and life after graduating from UT Dallas.
Chanel Ebanks-Texada, BS’16
Watson Customer Engagement Account Executive, IBM
Ebanks-Texada has launched her career at IBM, where she is prospecting and generating business in the public sector.
Mindy Tiu, BS’14
GE, Commercial Leadership Program
Mindy Tiu, now living in Stamford, Conn, fully embraced her time at UT Dallas by taking part in a broad range of campus activities.
Paulina Jesionek, BS’13, MS’15, MBA’15
Marketing Program Specialist, UT Southwestern Medical Center
Jesionek graduated cum laude in Fall 2013 with two undergraduate degrees – Global Business and Marketing. She delivered the commencement address that year.
Randall Tan, BS’13
Key Account Manager at Softlayer, An IBM Company
Randall Tan had plenty of success before launching his academic career at The University of Texas at Dallas.
Glenn D. Lovelace, BS’81
CEO, Peñasco Valley Telephone Cooperative, Inc.
Lovelace graduated from what was then the School of Management with a marketing degree and minors in computer science and finance.
Kate Reagan, BS’15
Assistant Vice President, Business Development, Texas Capital Bank
In Reagan’s role at Texas Capital Bank, she leans on both degrees she earned at Jindal School – a bachelor’s degree in accounting and marketing.
Matthew A. Thompson, BS’12
Automation Marketing Manager, StructuredWeb
Matthew A. Thompson, who majored in marketing, moved to New York City soon after graduation. Once there, he landed a job at ALM, a specialized business news and information company largely focused on the legal community.
Marketing Resource Articles
Discover how Marketing faculty are researching, publishing, speaking and engaging in the business community. The authors of these articles also include Marketing students, staff and friends
What Does a Brand Manager Do?
Marketing Career Focus: Brand Management
A brand manager is responsible for the overall image of a product or person. Key elements of the job are researching the marketplace to determine where the product or client fits in.
Capstone Senior Projects Provides Real-World Solutions for an Array of Clients
The Professional Program in Marketing (PPM) is a program that provides supplemental workshops and professional opportunities while also encouraging participation in rigorous courses. This elite program was the brainchild of a past Capstone Senior Project Marketing (MKT 4395) course.
Now Is a Good Time to Help a Nonprofit Organization
By being part of the UT Dallas community, we know we are blessed with support, resources and connections — but most of all hope.
Research Isn’t Just for Science Majors — It’s for Marketing Majors, Too!
While a BS in Marketing program student, Claudia Kwee had a chance to conduct a research project and present it at an educators’ conference in Houston.
How Our Marketing Students Land Over 150 Internships Every Year
The BS in Marketing program’s required internship is important for acquiring needed experience to land that first job. It’s also a crucial part of our trilogy experience, which includes completion of an internship, 100 hours of community engagement experience and a capstone senior project course.
What You Learn From Capstone Senior Projects
Capstone Senior Projects give students a taste of real-world situations. Students gain experience working with corporations in the community, showcasing their expertise and professionalism.
Students’ Work Played a Part in a Corporate Acquisition
In May 2019, Shannon Cotts won the DFW AMA Collegiate Marketer of the Year award for her outstanding data analysis provided to startup business Fixd, a Dallas-based home warranty and service repair business.
Marketing Blogs & News
Find advice and resources you need as a current or prospective student in marketing.
Business Development: Demand Generation
Business development is a process that helps your company establish and maintain relationships with prospects, learn about your buyer’s personas, increase brand awareness and more.
Jindal Marketing Students Reap Success in Google Marketing Challenge
Coordinating their online marketing campaign with gardeners’ spring planting research sowed seeds of success for a Jindal School team that helped the National Gardening Association in the 2017 Google Online Marketing Challenge.
Undergrad Marketing Students Win Corporate Social Responsibility Award
For student and faculty work assisting nonprofits, the Jindal School’s undergraduate program in marketing won the 2021 Corporate Social Responsibility Marketing Award from the Dallas-Fort Worth chapter of the American Marketing Association.
Faculty Spotlight: Dr. Julie Haworth
Dr. Julie Haworth, director of the BS in Marketing program, discusses her own interest in marketing and how she is “head cheerleader” for marketing students.
Analysis for Consumer & Shopper Insights Jobs
Marketing Career Focus: Customer Insights
Customer insights is an emerging area for marketing professionals who are not modelers, statisticians or data scientists. They often work more on the analysis and recommendation side of the profession.
Sales Students Benefit From Artificial Intelligence Tools
Students in Jindal School of Management sales courses are reaping rewards from artificial intelligence technology that can analyze their sales calls and role-plays.Their efforts are to be featured in a video by the company that makes the technology.
Adapting to Coronavirus Realities Critical to Sales Success, Marketing Profs Say
Bringing the market to customers is a new necessity for sales professionals who are using technological tools to overcome distance barriers and become more efficient in a COVID-19 world. JSOM’s sales faculty comment on the changes.
Mentoring Sparks Undergrad’s Research Efforts
Positive mentoring experiences sparked a Jindal School marketing major’s curiosity and opened the door to her research. Since winning a UT Dallas Undergraduate Research Award, she has refined her work and presented her findings on and off campus.
Jindal School Junior Wins Collegiate Marketer of the Year Award
A marketing and global business junior recently won the 2021 Collegiate Marketer of the Year Award from the Dallas-Fort Worth chapter of the American Marketing Association. Jindal School students have earned the award eight times in the last decade.
Bass Conference Provides Forum for Stimulating Exchange of Marketing Ideas
The Bass Conference is an annual academic gathering focused on research in marketing. The conference honors the late Frank M. Bass, a professor who established marketing as a quantitative science and fostered a research culture at the Jindal School.
JSOM Soccer Player Elected to Leadership Post on NCAA Advisory Committee
Recently elected vice chair of the NCAA Division III Student-Athlete Advisory Committee, JSOM marketing major and star soccer player Joseph Weber is using his role to advance his postgraduate goals of behind-the-scenes involvement in athletics.
JSOM Faculty Members Honored by Academic Journal for Service
Two faculty members in the Naveen Jindal School of Management have been recognized by Marketing Science, a peer-reviewed academic journal published by the Institute for Operations Research and the Management Sciences and tracked in The UTD Top 100 Business School Research Rankings™. Sanjay Jain Drs. Upender Subramanian and Sanjay Jain are both professors in the […]
UT Dallas Big Idea Competition Sharpens Students’ Entrepreneurial Mindsets
The annual UT Dallas Big Idea Competition awarded a service that helps applicants align their résumés to keywords in job postings the $25,000 grand prize in an event that showcased five other contenders and gave $40,000 in prizes.
DFW Retail Innovation Panel Foresees a Future Mix of Tech and Tradition
Marketing, product and technology experts discussed retail innovation in Dallas-Fort Worth at an event presented by the Naveen Jindal School of Management in partnership with the DFW chapter of the American Marketing Association.
Web Analytics as a Key Skill or Profession for Marketers
Overview of skills needed for web analytics managers and how these map to the courses offered at the MS or Master of Science in Marketing, Digital track. Our web analytics course covers all the basics of web analytics using the Adobe and Google analytics platforms.
Marketing Competition Offers Training — and Prize Money!
Learn more about the Morris Hite Center-IBM Marketing Customer Insights Competition on Saturday, May 7.
Go, Pro Sales Team! Winning at the Collegiate World Cup of Sales
Our very own UTD Sales team placed in multiple challenges and earned the new top honor, the Collegiate World Cup of Sales. The UT Dallas Sales Team is part of The Professional Sales Concentration, an academic specialization offered by JSOM.
Jindal School in Top 10 in US News 2020 Online Rankings
Both the Naveen Jindal School of Management’s online MBA program and its other online graduate programs ranked No. 6 in 2020 rankings recently released by U.S. News & World Report.
A Message from Jindal School Dean Hasan Pirkul
Jindal School Dean Hasan Pirkul reaches out to students, faculty, staff, alumni and supporters with an update on the state of the school as classes resume following spring break and during the coronavirus outbreak.
What Does a Marketing Analyst Do?
Marketing Career Focus: Marketing Analytics
Overview of skills needed for marketing analytics managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The marketing analytics track has 3 core courses covering database marketing, spreadsheet modeling and business analytics with either SAS or R, plus 15 electives.
Read more Master’s in Marketing Blogs and News Stories
See all MS Marketing Career Focus Blogs
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