Written by Julie Haworth
The Professional Program in Marketing (PPM) is a program that provides supplemental workshops and professional opportunities while also encouraging participation in rigorous courses. This elite program was the brainchild of a past Capstone Senior Project Marketing (MKT 4395) course. Lecturer Sonja Corbin’s capstone class interviewed marketing students, a dean and a program director as well as analyzed other elite educational programs to provide recommendations on launching, naming and branding the PPM.
This is not the only university program that has benefited from the minds of marketing capstone students. The Erik Jonsson School of Engineering and Computer Science‘s UTDesign capstone prototype program also came to our capstone students to better understand how to market their program.
Our marketing capstone students have helped an array of corporations large and small, including the technology giant Mitel and the local marketing firm Fuse Associates.
For Mitel, our students looked at strategies for improving Mitel’s customer review process. The students worked with Mitel’s chief marketing officer and digital marketing directors to come up with solutions focusing on programs to encourage reviews by loyal customers.
With Fuse Associates, students provided recommendations on repositioning the brand to emphasize the brand story more effectively. It’s these type of real-world opportunities that set our UT Dallas marketing students apart.
