Learn more about Marketing
Join a community of peers, professors, staff and alumni that comprises the Marketing Academic Area at the Jindal School. The Marketing learning community is close-knit and deeply knowledgeable. Marketing students engage with a wealth of insight and experience that can challenge them and help realize their potential as a professional and as a person.
Marketing Program Resources at the Jindal School
Academic Programs – Primary
The Marketing academic area offers one bachelor’s, one master’s and one PhD program.
Online Degrees
Academic Programs – Additional
The Marketing area also offers accelerated pathways to adding more degrees as well as professional programs and concentrations.
Faculty and Advisory Board
Discover how Marketing area faculty are researching, publishing, speaking and engaging in the business community.
Community Activity
Marketing area students, faculty and staff are engaged in the community through center activities, events and more.
Marketing Resource Articles
Discover how Marketing faculty are researching, publishing, speaking and engaging in the business community. The authors of these articles also include Marketing students, staff and friends
How Our Marketing Students Land Over 150 Internships Every Year
The BS in Marketing program’s required internship is important for acquiring needed experience to land that first job. It’s also a crucial part of our trilogy experience, which includes completion of an internship, 100 hours of community engagement experience and a capstone senior project course.
Students’ Work Played a Part in a Corporate Acquisition
In May 2019, Shannon Cotts won the DFW AMA Collegiate Marketer of the Year award for her outstanding data analysis provided to startup business Fixd, a Dallas-based home warranty and service repair business.
What Does a Brand Manager Do?
Marketing Career Focus: Brand Management
A brand manager is responsible for the overall image of a product or person. Key elements of the job are researching the marketplace to determine where the product or client fits in.
Research Isn’t Just for Science Majors — It’s for Marketing Majors, Too!
While a BS in Marketing program student, Claudia Kwee had a chance to conduct a research project and present it at an educators’ conference in Houston.
What You Learn From Capstone Senior Projects
Capstone Senior Projects give students a taste of real-world situations. Students gain experience working with corporations in the community, showcasing their expertise and professionalism.
Now Is a Good Time to Help a Nonprofit Organization
By being part of the UT Dallas community, we know we are blessed with support, resources and connections — but most of all hope.
Capstone Senior Projects Provides Real-World Solutions for an Array of Clients
The Professional Program in Marketing (PPM) is a program that provides supplemental workshops and professional opportunities while also encouraging participation in rigorous courses. This elite program was the brainchild of a past Capstone Senior Project Marketing (MKT 4395) course.
Marketing Blogs & News
Find advice and resources you need as a current or prospective student in marketing.
UT Dallas Excels at DECA Conference—With Freshmen Leading the Way
Freshmen members of the UT Dallas DECA chapter won all the first-, second- and third-place prizes the chapter earned at the 2019 DECA International Career Development Conference in Orlando, Fla. In all, 34 UT Dallas students competed at the event.
JSOM Sales Students Make Enduring Job Connections with Beck Technology
Many Jindal School sales students see a potential employer in Center for Professional Sales corporate partner Beck Technology. Students realize “that Beck is agile, innovative and a modern selling organization,” says Center Director Howard Dover.
Mentoring Course at Jindal School Now Offers Training Certificate
A Jindal School course that teaches leadership, management and communication skills to aspiring mentors now offers mentor training certification to those students who successfully complete the class.
JSOM Team Finishes Second in Adobe Analytics Challenge
A trio of JSOM graduate marketing students finished second and earned $14k in the Adobe Analytics Challenge, a business case competition. “Their win highlights the quality of our digital courses,” MS in Marketing Program Director Alex Edsel said.
JSOM Soccer Player Elected to Leadership Post on NCAA Advisory Committee
Recently elected vice chair of the NCAA Division III Student-Athlete Advisory Committee, JSOM marketing major and star soccer player Joseph Weber is using his role to advance his postgraduate goals of behind-the-scenes involvement in athletics.
Jindal School in Top 10 in US News 2020 Online Rankings
Both the Naveen Jindal School of Management’s online MBA program and its other online graduate programs ranked No. 6 in 2020 rankings recently released by U.S. News & World Report.
JSOM Graduation Speech
Graduate ITM and Marketing student, Hua Bai, reflects over the past few years she spent in JSOM while she takes off the student hat and puts on the alum hat.
Business Development: Demand Generation
Business development is a process that helps your company establish and maintain relationships with prospects, learn about your buyer’s personas, increase brand awareness and more.
Powering Through JSOM as a Working Student Part I
Whether you are new to being a working student or have been doing it for quite some time now, read the helpful tips on how you can make the most of your time in graduate school.
‘Dynamic Duo’ Wins at International Collegiate Sales Competition
Jindal School seniors Katherine Reagan and Laura Su recently won the International Collegiate Sales Competition’s Sales Management Case Competition.
Double Degree Programs at Jindal School Offer Key Advantages
The academic experience at the Naveen Jindal School of Management is rich with opportunities for students looking to broaden their academic and professional horizons. Omer Ahmed Omer Ahmed is one of those students. He knows a degree from The University of Texas at Dallas will give him a competitive advantage in his career. As he […]
Jindal School Students Earn Scholar Award for ‘Rolling with the Punches’
Three Jindal School students have been named recipients of $15,000 Texas Business Hall of Fame Foundation Scholarships.The students as well as the foundation have had to make pandemic-related adjustments to doing business.
Summit Addresses Sales Pros’ Ambitions to Move Into Leadership Roles
The Jindal School of Management’s Center for Professional Sales hosted a daylong summit with nearly a dozen keynote speakers, workshops, discussions and executive briefings, all geared to help sales professionals move into leadership roles.
What Is Marketing Automation?
Marketing Career Focus: Marketing Automation
Overview of needed skills for marketing automation careers and how these map to the courses offered at the MS Marketing at UT Dallas. Our program is one of the few in the nation to offer a specific course in marketing automation and campaigns.
Marketing Competition Offers Training — and Prize Money!
Learn more about the Morris Hite Center-IBM Marketing Customer Insights Competition on Saturday, May 7.
Faculty Spotlight: Dr. Julie Haworth
Dr. Julie Haworth, director of the BS in Marketing program, discusses her own interest in marketing and how she is “head cheerleader” for marketing students.
Student Spotlight: Saher Lakhani
Saher Lakhani is pursuing a Bachelor of Science in Global Business and Bachelor of Science in Marketing double-major at the Naveen Jindal School of Management and she is expected to graduate in Spring 2024.
Sales Students Score Top Wins at Annual Competition
The 2020 International Collegiate Sales Competition won the case-management contest and placed second in the World Cup of Sales.
JSOM to Prepare for Sales and Lead Development Jobs
For business school students, insight on the future of the job market is helpful, and we have the scoop. Entry-level sales roles are on the rise. Learn more about what you need to get one of these roles post-graduation.
Read more Master’s in marketing Blogs and News Stories
See all MS Marketing Career Focus Blogs
Bachelor’s Degree Program
Build your understanding of marketing fundamentals and learn skills in communication, branding, analytics and more.
BS in Marketing
Master’s Degree Programs
Master the skills that empower you to understand customer needs and the competitive environment.
MS in Marketing
PhD with Marketing Concentration
Develop strong research skills that are especially relevant for students interested in an academic career.
PhD in Marketing