Marketing Area Program Resources

information systems students talking with senior associate dean Monica Powell

Learn more about marketing, both the programs and the discipline.

We hope you join a community of peers, professors, staff and alumni that comprises the Marketing Academic Area at the Jindal School. The Marketing learning community is close-knit and deeply knowledgeable. As a Marketing student you engage with a wealth of insight and experience that can challenge you and help you realize your potential as a professional and as a person.

Use this Marketing resource page to get in-depth information about academic and specialized programs, faculty seminars, conferences, careers, community activity and more!

Marketing Program Resources at the Jindal School

Academic Programs – Primary

The Marketing academic area offers one bachelor’s, one master’s and one PhD program.

Online Degrees

Academic Programs – Additional

The Marketing area also offers accelerated pathways to adding more degrees as well as professional programs and concentrations.

Faculty and Advisory Board

Discover how Marketing area faculty are researching, publishing, speaking and engaging in the business community.

Community Activity

Marketing area students, faculty and staff are engaged in the community through center activities, events and more.

Marketing Resource Articles

Discover how Marketing faculty are researching, publishing, speaking and engaging in the business community. The authors of these articles also include Marketing students, staff and friends

Shannon Cotts, Collegiate Marketer of the Year

Students’ Work Played a Part in a Corporate Acquisition

In May 2019, Shannon Cotts won the DFW AMA Collegiate Marketer of the Year award for her outstanding data analysis provided to startup business Fixd, a Dallas-based home warranty and service repair business.

what is brand management

What Does a Brand Manager Do?

Marketing Career Focus: Brand Management

A brand manager is responsible for the overall image of a product or person. Key elements of the job are researching the marketplace to determine where the product or client fits in.

Marketing student organization meeting

Now Is a Good Time to Help a Nonprofit Organization

By being part of the UT Dallas community, we know we are blessed with support, resources and connections — but most of all hope.

Julie Haworth and Claudia Kwee

Research Isn’t Just for Science Majors — It’s for Marketing Majors, Too!

While a BS in Marketing program student, Claudia Kwee had a chance to conduct a research project and present it at an educators’ conference in Houston.

Julie Haworth

Capstone Senior Projects Provides Real-World Solutions for an Array of Clients

The Professional Program in Marketing (PPM) is a program that provides supplemental workshops and professional opportunities while also encouraging participation in rigorous courses. This elite program was the brainchild of a past Capstone Senior Project Marketing (MKT 4395) course.

Jindal School undergraduate interns

How Our Marketing Students Land Over 150 Internships Every Year

The BS in Marketing program’s required internship is important for acquiring needed experience to land that first job. It’s also a crucial part of our trilogy experience, which includes completion of an internship, 100 hours of community engagement experience and a capstone senior project course.

Tom Henderson, article author

What You Learn From Capstone Senior Projects

Capstone Senior Projects give students a taste of real-world situations. Students gain experience working with corporations in the community, showcasing their expertise and professionalism.

See all Marketing Resource Articles

Marketing Blogs & News

Find advice and resources you need as a current or prospective student in marketing.

professional-sales-concentration-prepares-students-with-realworld-scenarios-featured

Professional Sales Concentration Prepares Students with Real-World Scenarios

Jindal School sales students launched the fall with a Speed Sell competition followed by a presentation from renowned sales expert and author Mark Hunter. Events like these reinforce classroom teachings and introduce students to potential employers.

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2019 Scholarship Breakfast: Former Dallas Mayor Emphasizes Need for Education

Former Dallas Mayor Mike Rawlings tied education to economic viability in a keynote conversation at the Jindal School’s major annual fundraiser, the Scholarship Breakfast. The event raised enough to provide scholarships for more than 40 students.

A lady

Marketing Career Focus: Product Management

What does a product manager do? In his book, Inspired, Marty Cagan, software engineer and founder of the Silicon Valley Product Group, defines the job of the product manager as “to discover a product that is valuable, usable and feasible.”

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Sales Program Earns High Honors at First International Competition

Jindal School sales students made a notable first foray into competing abroad this spring, placing first and third in the speed-sell contest and second in role-play at the 2019 UK University Sales Competition in Edinburgh, Scotland.

Jindal School Lecturer Elected to Board of Local Marketing Professional Association Chapter

Dr. Maria Gomez Albrecht, a lecturer in the Naveen Jindal School of Management’s Marketing Area, has been elected to serve on the board of directors of the Dallas-Fort Worth chapter of the American Marketing Association as executive vice president of special interest groups. The chapter’s mission, she says, is to educate, support and enhance the […]
digital marketing meeting of professionals

What Is Marketing Automation?

Marketing Career Focus: Marketing Automation

Overview of needed skills for marketing automation careers and how these map to the courses offered at the MS Marketing at UT Dallas. Our program is one of the few in the nation to offer a specific course in marketing automation and campaigns.

Jindal School Students Earn Scholar Award for ‘Rolling with the Punches’

Three Jindal School students have been named recipients of $15,000 Texas Business Hall of Fame Foundation Scholarships.The students as well as the foundation have had to make pandemic-related adjustments to doing business.

marketer looking at data of customer insights

Analysis for Consumer & Shopper Insights Jobs

Marketing Career Focus: Customer Insights

Customer insights is an emerging area for marketing professionals who are not modelers, statisticians or data scientists. They often work more on the analysis and recommendation side of the profession.

JSOM marketing student Aaliya Mohammed.

Student Spotlight: Aaliya Mohammed

Aaliya Mohammed is pursuing a Bachelor of Science in Marketing at the Naveen Jindal School of Management and she is expected to graduate in December 2024.

Person Using mobile

Maximize Your JSOM Marketing Experience: Check Out These Clubs and Organizations

Dallas-Fort Worth clubs and national marketing organizations that marketing students should consider attending or joining. If you at the graduate level, networking with industry professionals should be one of your top priorities.

Dinesh Pandian and Vartika Varshney

Student Group Shows Top Hosting, Competing Skills at State Leadership Conference

All UT Dallas business contest competitors at the Phi Beta Lambda Texas State Leadership Conference qualified to compete at the National Leadership Conference in June. The UTD chapter also hosted the state leadership conference this year.

Graduate marketing and advertising meeting

What Does an Advertising Professional Do?

Overview of skills needed for advertising professionals and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas.

JSOM Students Click With AdWords Competition

A Jindal School of Management student team placed second in North America and 12th globally in Google AdWords Global Online Marketing Challenge last spring. The team’s campaign had a “click-through rate” of 5.58 percent; the benchmark is 2 percent.

an aerial view of the front of the Jindal School building

Donor Scholarships Launch Brighter Futures for Jindal School Students

This academic year, donor scholarships have provided Jindal School students nearly a half-million dollars in assistance. The scholarships bridge a money gap or provide a springboard to achievement, and they help students reach educational goals.

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Recent Jindal School Graduate Named to Selective Postgraduate Program

A recent Jindal School graduate will pursue his interest in nuclear security and diplomacy in the Schwarzman Scholars, a postgraduate program in Beijing to train global leaders while building relationships between China and the world.

Marketing Class Competition

Marketing Class Competition Pairs Students with Golin’s Pros

A study of Twitter data had marketing students and their professional mentors analyzing “accelerants of relevance,” all the traits that might cause a piece of news to go viral on social media.

Varika Pinnam

Senior Wins Student Entrepreneur and Collegiate Marketer of the Year Awards

A marketing senior recently brought home two major competition awards, one from Dallas Startup Week for her entrepreneurship and one from the DFW chapter of the American Marketing Association, which named her Collegiate Marketer of the Year.

Comets Shine at the Phi Beta Lambda National Leadership Conference

UT Dallas student competitors scored a record number of first-place finishes at the Phi Beta Lambda National Leadership Conference. All 10 UTD contestants placed in the top 10 in every event they entered.

Digital marketing meeting

What Is Digital Marketing?

Marketing Career Focus: Digital Marketing

Overview of skills needed for digital marketing managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The digital marketing track has 4 core courses covering interactive and digital marketing, digital sales strategy, marketing automation and campaign management, marketing web analytics and insights, plus 12 electives

‘Dynamic Duo’ Wins at International Collegiate Sales Competition

Jindal School seniors Katherine Reagan and Laura Su recently won the International Collegiate Sales Competition’s Sales Management Case Competition.

Read more Marketing Blogs and News Stories Read more Bachelor’s in Marketing Blogs & News Stories
Read more Master’s in marketing Blogs and News Stories
See all MS Marketing Career Focus Blogs

Bachelor’s, Master’s or PhD in Marketing?

Bachelor’s Degree Program


Build your understanding of marketing fundamentals and learn skills in communication, branding, analytics and more.


BS in Marketing

Master’s Degree Programs


Master the skills that empower you to understand customer needs and the competitive environment.



MS in Marketing

PhD with Marketing Concentration


Develop strong research skills that are especially relevant for students interested in an academic career.



PhD in Marketing