Bachelor of Science in Marketing

Marketing professor teaching students in class

Start a dynamic career in advertising, brand management, digital marketing, sales, social media or public relations through the Jindal School’s comprehensive curriculum and flexible degree plans.

Career Outcomes

Learn where alumni work and what specific roles can be earned with a Marketing degree.


Marketing Careers

Student Engagement

Get involved on campus and hone your skills through competitions, career fairs and Jindal School clubs.


Student Organizations

Design your Marketing Degree

The JSOM Marketing degree program prepares students for diverse marketing careers with flexible electives and targeted training.

BS Marketing degree plan

Gain valuable work experience while you get your degree

Our program provides opportunities to study and practice essential marketing skills both in and out of the classroom. JSOM students build their résumés with involvement in:

  • Solving problems for local companies through UTDsolv, the capstone senior project.
  • Giving back to the community through 100 hours of volunteer service in UTDserv.
  • Diverse internship prospects to jump-start a post-graduation career.

No. 16 among public university programs and No. 36 overall, Marketing, U.S. News & World Report (2026)

Julie Haworth

Julie Haworth

Director, Bachelor’s in Marketing

BSMKT@utdallas.edu | (972) 883-5940 | JSOM 13.328

Thank you for considering our thriving Bachelor of Science in Marketing program at UT Dallas. To better understand the strength of our curriculum, please schedule a visit with me—your program director.

I would love to provide even more details on how our comprehensive marketing classes and opportunities for experiential learning can set you up for success in business.

Student Testimonials

Amber Quach, Hannah Barling, Jo-Annie Au

Marketing Faculty and Resources Prove to Be Invaluable

Written by Amber Quach

As a graduating marketing senior of the Jindal School of Management, I looked back at my college career and found that the bulk of my time was put toward focusing on my grades and putting my passion into fostering an organization I founded and established on campus, formerly known as UTD VENUS (Victorious Empowerment N (and) United Sisterhood).
See all Bachelor’s in Marketing Experiences

Featured News

Jindal School Marketing Sophomore Jane Burkhardt Takes Helm at UTD Mercury

You might not think to look for a newspaper editor in the Naveen Jindal School of Management, but Jane Burkhardt, a marketing sophomore, takes over as editor-in-chief of The Mercury, The University of Texas at Dallas’ official student-run newspaper, this fall. Established in 1980, it had been silent for the past year. “While The Mercury […]
Read more BS Marketing Blogs and News Stories

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The Jindal School awards scholarships to competitive, new incoming students admitted in the fall and spring and current students just prior to each fall.

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