Get Your BS in Marketing at UT Dallas
With our comprehensive curriculum and flexible degree plans we can help you launch a dynamic career in advertising, brand management, digital marketing, sales, social media, public relations and many other thrilling possibilities.
Major in Marketing and Learn Innovative Business Skills
At the Naveen Jindal School of Management, you gain valuable work experience while you get your degree in marketing.
Our program provides opportunities to study and practice essential marketing skills both in and out of the classroom. JSOM students build their résumés with involvement in:
- Solving problems for local companies through UTDsolv, the capstone senior project.
- Giving back to the community through 100 hours of volunteer service in UTDserv.
- Diverse internships prospects to jump-start a post-graduation career.
Thank you for considering our thriving Bachelor of Science in Marketing program at UT Dallas. To better understand the strength of our curriculum, please schedule a visit with me—your program director.
I would love to provide even more details on how our comprehensive marketing classes and opportunities for experiential learning can set you up for success in business.
Design Your Unique Marketing Degree
The Jindal School’s undergraduate marketing program is built to help students find their ideal role in the marketing field.
JSOM students have the flexibility and freedom to choose from a variety of guided electives, which enables them to create a solid roadmap for their future career paths.
Our program offers students both holistic preparation for the multifaceted marketing industry and targeted training for distinctive types of marketing jobs.
Learn more about the BS Marketing degree planStudent Experiences
Marketing Faculty and Resources Prove to Be Invaluable
Written by Amber Quach
As a graduating marketing senior of the Jindal School of Management, I looked back at my college career and found that the bulk of my time was put toward focusing on my grades and putting my passion into fostering an organization I founded and established on campus, formerly known as UTD VENUS (Victorious Empowerment N (and) United Sisterhood).
Where Creativity and Business Meet
Marketing majors at the Jindal School learn both the essential business practices and creative skills required for great future marketers.
Our marketing program teaches students how to combine professional expertise with their own inspiring ingenuity. This enables them to attain solid business acumen, making them valuable assets to the companies they will join post-graduation. With a BS in Marketing from JSOM, students can practice their creative talents on the job and contribute significant benefits to their future employers.
Marketing classes at JSOM provide students with the opportunity to work hands-on with local businesses and clients, which allows them to practice and sharpen their skills before entering the workforce.
Look at the BS in Marketing program profileStudent Testimonials
Pratiksha Tonpe, BS’21
Class of 2021
The MS in Marketing program in the JSOM has offered so many fantastic opportunities where I could learn more about the industry and meet professionals.
John Walling, BS’21
Class of 2021
Being a part of the BS in Marketing program at UTD has been an enjoyable and adventurous experience for me.
Learn From Expert Faculty with Industry Connections
Our marketing professors at JSOM use their expansive knowledge and experience to help students find their own individual career paths.
The Jindal School marketing faculty apply their immense industry expertise both inside the classroom and in individual mentorship of their students. Our professors help students get a realistic picture of the marketing world and guide them to finding their niche in the field.
Meet the Marketing facultyResource Articles
How Our Marketing Students Land Over 150 Internships Every Year
The BS in Marketing program’s required internship is important for acquiring needed experience to land that first job. It’s also a crucial part of our trilogy experience, which includes completion of an internship, 100 hours of community engagement experience and a capstone senior project course.
What You Learn From Capstone Senior Projects
Capstone Senior Projects give students a taste of real-world situations. Students gain experience working with corporations in the community, showcasing their expertise and professionalism.
Students’ Work Played a Part in a Corporate Acquisition
In May 2019, Shannon Cotts won the DFW AMA Collegiate Marketer of the Year award for her outstanding data analysis provided to startup business Fixd, a Dallas-based home warranty and service repair business.
Capstone Senior Projects Provides Real-World Solutions for an Array of Clients
The Professional Program in Marketing (PPM) is a program that provides supplemental workshops and professional opportunities while also encouraging participation in rigorous courses. This elite program was the brainchild of a past Capstone Senior Project Marketing (MKT 4395) course.
Research Isn’t Just for Science Majors — It’s for Marketing Majors, Too!
While a BS in Marketing program student, Claudia Kwee had a chance to conduct a research project and present it at an educators’ conference in Houston.
Now Is a Good Time to Help a Nonprofit Organization
By being part of the UT Dallas community, we know we are blessed with support, resources and connections — but most of all hope.
Bachelor’s in Marketing Blogs & News
Find advice and resources you need as a current or prospective undergraduate student in marketing.
JSOM Sales Students Make Enduring Job Connections with Beck Technology
Many Jindal School sales students see a potential employer in Center for Professional Sales corporate partner Beck Technology. Students realize “that Beck is agile, innovative and a modern selling organization,” says Center Director Howard Dover.
Professional Sales Concentration Prepares Students with Real-World Scenarios
Jindal School sales students launched the fall with a Speed Sell competition followed by a presentation from renowned sales expert and author Mark Hunter. Events like these reinforce classroom teachings and introduce students to potential employers.
Sales Students Benefit From Artificial Intelligence Tools
Students in Jindal School of Management sales courses are reaping rewards from artificial intelligence technology that can analyze their sales calls and role-plays.Their efforts are to be featured in a video by the company that makes the technology.
Donor Scholarships Launch Brighter Futures for Jindal School Students
This academic year, donor scholarships have provided Jindal School students nearly a half-million dollars in assistance. The scholarships bridge a money gap or provide a springboard to achievement, and they help students reach educational goals.
Bass Conference Provides Forum for Stimulating Exchange of Marketing Ideas
The Bass Conference is an annual academic gathering focused on research in marketing. The conference honors the late Frank M. Bass, a professor who established marketing as a quantitative science and fostered a research culture at the Jindal School.
Jindal School Assistant Dean Awarded Congressional Veteran Commendation
The head of the Jindal School’s Career Management Center has been recognized for his service in the military and as a veteran. Assistant Dean Tom Kim earned a commendation from the Texas 26th Congressional District, where he grew up and now resides.
Adapting to Coronavirus Realities Critical to Sales Success, Marketing Profs Say
Bringing the market to customers is a new necessity for sales professionals who are using technological tools to overcome distance barriers and become more efficient in a COVID-19 world. JSOM’s sales faculty comment on the changes.
A Message from Jindal School Dean Hasan Pirkul
Jindal School Dean Hasan Pirkul reaches out to students, faculty, staff, alumni and supporters with an update on the state of the school as classes resume following spring break and during the coronavirus outbreak.
Senior Wins Student Entrepreneur and Collegiate Marketer of the Year Awards
A marketing senior recently brought home two major competition awards, one from Dallas Startup Week for her entrepreneurship and one from the DFW chapter of the American Marketing Association, which named her Collegiate Marketer of the Year.
Jindal School Junior Wins Collegiate Marketer of the Year Award
A marketing and global business junior recently won the 2021 Collegiate Marketer of the Year Award from the Dallas-Fort Worth chapter of the American Marketing Association. Jindal School students have earned the award eight times in the last decade.
Recent Jindal School Graduate Named to Selective Postgraduate Program
A recent Jindal School graduate will pursue his interest in nuclear security and diplomacy in the Schwarzman Scholars, a postgraduate program in Beijing to train global leaders while building relationships between China and the world.
Alumna at Nonprofit Confronts a Global Crisis With Local Impact
Lessons from the Jindal School, particularly the importance of being flexible, resonate for an alumna facing the COVID-19 crisis at a food bank’s font lines. And a marketing professor offers ideas on how students can help from home.
UT Dallas, Jindal School Featured Prominently on List of Young Innovators
A Jindal School graduate and two current students have been named to 2019NTX Inno Under 25, a list of young leaders and entrepreneurs in North Texas under the age of 25. In all, nine of the 14 honorees have UT Dallas ties.
Phi Beta Lambda Turns in Strong Performance at Texas State Leadership Conference
Based in the Naveen Jindal School of Management, the UT Dallas chapter of the student organization Phi Beta Lambda brought home 26 first-, second, and third-place awards from the Texas State Leadership Conference.
Student Spotlight: Sabrina Castillo
Sabrina Castillo is pursuing her Bachelor of Science in Marketing at the Naveen Jindal School of Management and she is expected to graduate in May 2025.
JSOM Faculty Members Honored by Academic Journal for Service
Two faculty members in the Naveen Jindal School of Management have been recognized by Marketing Science, a peer-reviewed academic journal published by the Institute for Operations Research and the Management Sciences and tracked in The UTD Top 100 Business School Research Rankings™. Sanjay Jain Drs. Upender Subramanian and Sanjay Jain are both professors in the […]
JSOM Students Click With AdWords Competition
A Jindal School of Management student team placed second in North America and 12th globally in Google AdWords Global Online Marketing Challenge last spring. The team’s campaign had a “click-through rate” of 5.58 percent; the benchmark is 2 percent.
Jindal School Inaugurates Undergraduate Deans Conference
The Jindal School recently held a new conference convening assistant and associate deans of undergraduate business school programs. More than 80 universities were represented, and the deans discussed ways to improve programs and student experiences.
Faculty Spotlight: Dr. Julie Haworth
Dr. Julie Haworth, director of the BS in Marketing program, discusses her own interest in marketing and how she is “head cheerleader” for marketing students.
JSOM Internship Expo Creates Opportunities for Students and Employers
The Jindal School’s Undergraduate Internship Expo brought together 1,500 students and recruiters from more than 50 companies. The expo helped students practice networking skills, and it helped employers find students to fill internships.
Apply for Scholarships
The Jindal School awards scholarships to competitive, new incoming students admitted in the fall and spring and current students just prior to each fall.
Ready to start your undergraduate application?
Before you apply, get familiar with the application process for Jindal School undergraduate programs at UT Dallas.
How to Apply