Bachelor of Science in Marketing

Marketing graduate Chiara Zamboni donned a headpiece with special meaning in her home country of Italy. The crown made of bay leaves and berries represents victory and success.

Launch a Career in Marketing


Start a dynamic career in advertising, brand management, digital marketing, sales, social media or public relations through the Jindal School’s comprehensive curriculum and flexible degree plans.

Career Outcomes

Learn where alumni work and what specific roles can be earned with a Marketing degree.


Marketing Careers

Student Engagement

Get involved on campus and hone your skills through competitions, career fairs and Jindal School clubs.


Student Organizations

Design your Marketing Degree

The JSOM Marketing degree program prepares students for diverse marketing careers with flexible electives and targeted training.

BS Marketing degree plan

Gain valuable work experience while you get your degree

Our program provides opportunities to study and practice essential marketing skills both in and out of the classroom. JSOM students build their résumés with involvement in:

  • Solving problems for local companies through UTDsolv, the capstone senior project.
  • Giving back to the community through 100 hours of volunteer service in UTDserv.
  • Diverse internship prospects to jump-start a post-graduation career.
Julie Haworth

Julie Haworth

Director, Bachelor’s in Marketing

BSMKT@utdallas.edu | (972) 883-5940 | JSOM 13.328

Thank you for considering our thriving Bachelor of Science in Marketing program at UT Dallas. To better understand the strength of our curriculum, please schedule a visit with me—your program director.

I would love to provide even more details on how our comprehensive marketing classes and opportunities for experiential learning can set you up for success in business.

Student Testimonials

Amber Quach, Hannah Barling, Jo-Annie Au

Marketing Faculty and Resources Prove to Be Invaluable

Written by Amber Quach

As a graduating marketing senior of the Jindal School of Management, I looked back at my college career and found that the bulk of my time was put toward focusing on my grades and putting my passion into fostering an organization I founded and established on campus, formerly known as UTD VENUS (Victorious Empowerment N (and) United Sisterhood).
See all Bachelor’s in Marketing Experiences

Featured News

Omer Ahmed photo

Double Degree Programs at Jindal School Offer Key Advantages

The academic experience at the Naveen Jindal School of Management is rich with opportunities for students looking to broaden their academic and professional horizons. Omer Ahmed Omer Ahmed is one of those students. He knows a degree from The University of Texas at Dallas will give him a competitive advantage in his career. As he […]
Read more BS Marketing Blogs and News Stories

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The Jindal School awards scholarships to competitive, new incoming students admitted in the fall and spring and current students just prior to each fall.

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(130-170)