Nikita Jhalani
Role: Co-VP, Social Media & Video
The essence of marketing lies in continuous learning and adaptation.” – This belief has shaped my journey in the Master’s in Marketing program at the Jindal School of Management. With a 5 year background in marketing and finance, my passion for consumer behavior and data-driven strategies has only deepened through the program’s rigorous curriculum. My experience in B2B marketing automation, audience segmentation, and performance marketing has been complemented by advanced coursework and hands-on projects, which are part of the UTD curriculum, refining my ability to bridge market gaps with strategic insights. The diverse community and unwavering faculty support have fostered my growth, preparing me to apply my expertise in real-world scenarios. As I continue this journey, I am eager to contribute my skills to the ever-evolving marketing landscape, ensuring brands connect with their audiences in impactful ways.