Online Degree – MS in Marketing

UT Dallas Jindal school online Master of Science in Marketing student

Why choose the Online Master’s in Marketing at UT Dallas?

  1. Flexible 12-course, 36 semester-credit-hour degree plan: Do it at your own pace.
  2. Five core courses and over 20 online elective courses to choose from.
  3. GMAT or GRE waivers: Applicants should review the admission requirements for updates on this topic.
  4. Special tuition rates apply for residents of Oklahoma.
  5. Under the Choice Act, qualified veterans, spouses and dependents are eligible for in-state tuition at UTD regardless of their state of residence. For more information, please the UT Dallas veteran’s benefits page.
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Master’s in Marketing Program Details

Online Degree In-Class Degree Career Admission Tuition & Aid Info Sessions

Master’s in Marketing Online Courses

Core Courses (15 semester credit hours)
Course # Course Name Fall Spring Summer
MKT 6301 Marketing Management Y Y Y
MKT 6309 Marketing Research N N Y
MKT 6310 Consumer Behavior Y Y N
MKT 6339 Capstone Marketing Decision Making (SR) N N Y
OPRE 6301 Statistics & Data Management Y Y Y

Marketing Management Electives

Complete 21 semester credit hours by taking at least 9 semester credit hours from courses with a MKT prefix from the list below. You may take the remaining 9 semester credit hours from the list of non-MKT courses:

Elective Courses – Marketing Management
Course # Course Name Fall Spring Summer
MKT 6321 Interactive and Digital Marketing Y Y Y
MKT 6330 Brand Management Y N N
MKT 6332 Advertising & Promotional Strategy N N Y
MKT 6336 Pricing N N Y
MKT 6337 Predictive Analytics Using SAS Y N Y
MKT 6352 Marketing Web Analytics & Insights N Y Y
Other Electives
Course # Course Name Fall Spring Summer
ACCT 6301 Financial Accounting Y Y N
BUAN 6312 Applied Econometrics Y N N
ENTP 6370 Entrepreneurship Y Y N
ENTP 6375 Technology and New Product Development Y N N
IMS 6314 Global E-Business Marketing N Y N
MECO 6303 Business Economics Y Y Y
OB 6301 Organizational Behavior Y Y Y
OB 6332 Negotiation Y Y N
OPRE 6332 Spreadsheet Modeling and Analytics Y Y N
OPRE 6398 Prescriptive Analytics Y Y N

For students starting in Fall 2019 and afterwards: You are allowed one free elective 3-credit-hour BPS, ENTP, IMS, MECO, MIS, or OPRE prefix course from any degree plan, track, or catalog year.

Note: To confirm and view the list for the current semester, go to the UT Dallas CourseBook, select Management for School and Online for Instruction Method and make sure it is a course from our MS in Marketing approved degree plan. CourseBook will show the professor, a course description, the syllabus and information concerning proctored exams.

Online course availability is subject to change.

Master’s in Marketing Informational Videos

Structure of and Pros & Cons of Online Courses

Online Class Group Project Advice

Master’s in Marketing Online Degree

Important information about how the online MS in Marketing works


The Master’s in Marketing has specialty tracks; however, the online versions do not have every “in-class” course available as an online course. For a fully online MS in Marketing degree, you are limited to the courses listed on this page and any new online courses that might be added in the future.

Guaranteed Availability

In most cases, the online courses will be offered in the semesters listed in the table above year after year. However, sometimes the instructor who teaches a specific online course will be unavailable during a given semester. In those instances, you may have to pick another course as an elective. If you are trying to graduate that semester, the program director can work with you to look at another option if the unavailable course is a required course.

Prerecorded Sessions

All our online courses are prerecorded sessions that you can access from anywhere, anytime — including internationally. They are not real-time, live-streaming type courses.


Every course is different, but most courses have timed online exams. Some online courses require that the final exam be taken at a proctored exam center. The proctored exam center selected by a student must be approved by our Testing Center. There are numerous national and international testing locations. For more information on the availability of proctored exams, please visit the Distance Learning Testing Center webpages or call 972-883-2460.

Remote testing

Students who find UT Dallas geographically inconvenient may use a testing service of their choice, but it must be approved by the UT Dallas Testing Center.

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