Why choose the Online Master’s in Marketing at UT Dallas?
- Flexible 12-course, 36 semester-credit-hour degree plan: Do it at your own pace.
- Five core courses and over 20 online elective courses to choose from.
- Special tuition rates apply to residents of Oklahoma.
- Under the Choice Act, qualified veterans, spouses and dependents are eligible for in-state tuition at UTD regardless of their state of residence. For more information, please see the UT Dallas veterans’ benefits page.
MS in Marketing Online Program Details
Master’s in Marketing Online Degree
Important information about how the online MS in Marketing works.
Tracks
The Master’s in Marketing has specialty tracks; however, the online versions do not have every “in-class” course available as an online course. For a fully online MS in Marketing degree, you are limited to the courses listed on this page and any new online courses that might be added in the future. Students pursuing the online option should follow the Marketing Management track.
We strongly advise our online students to register for their MKT classes first. They should complete all their marketing courses before enrolling in any non-marketing classes.
Guaranteed Availability
In most cases, the online courses will be offered in the semesters listed in the table on this page year after year. However, sometimes the instructor who teaches a specific online course will be unavailable during a given semester. In those instances, you may have to pick another course as an elective. If you are trying to graduate that semester, the program director can work with you to look at another option if the unavailable course is a required course.
Prerecorded Sessions
All our online courses are prerecorded sessions that you can access from anywhere, anytime — including internationally. They are neither real-time nor live-streamed courses.
Exams
Every course is different, but most courses have timed online exams. Many online courses require that the midterm and the final exam be taken using an online proctored service such as Honorlock. The online exams can be taken remotely from work or home as long as they comply with the online monitoring service.
Master’s in Marketing Online Courses
| Course # | Course Name | Fall | Spring | Summer |
|---|---|---|---|---|
| MKT 6301 | Marketing Management | Y | Y | Y |
| MKT 6309 | Marketing Data Analysis and Research | N | N | Y |
| MKT 6310 | Consumer Behavior Science and Practice | Y | Y | N |
| MKT 6339 | Capstone Marketing Decision Making | N | N | Y |
| OPRE 6301 | Statistics & Data Analysis | Y | Y | Y |
Marketing Management Electives
Complete 21 semester credit hours by taking at least 9 semester credit hours from courses with an MKT prefix from the list below. You may take the remaining 9 semester credit hours from the list of non-MKT courses:
| Course # | Course Name | Fall | Spring | Summer |
|---|---|---|---|---|
| MKT 6321 | Interactive and Digital Marketing | Y | Y | Y |
| MKT 6330 | Brand Management | Y | N | N |
| MKT 6332 | Advertising & Promotional Strategy | N | N | Y |
| MKT 6337 | Predictive Analytics for Data Science | Y | N | Y |
| MKT 6352 | Marketing Web Analytics & Insights | Y | Y | Y |
| Course # | Course Name | Fall | Spring | Summer |
|---|---|---|---|---|
| ACCT 6301 | Financial Accounting | Y | Y | N |
| ENTP 6370 | Innovation & Entrepreneurship | Y | Y | N |
| ENTP 6375 | Technology and New Product Development | Y | N | N |
| IMS 6314 | Global E-Business Marketing | N | Y | N |
| IMS 6360 | International Strategy Analysis and Techniques | Y | N | Y |
| MECO 6303 | Business Economics | Y | Y | Y |
| MECO 6312 | Applied Econometrics and Time Series Analysis | Y | N | N |
| MIS 6320 | Database Foundations | Y | Y | Y |
| BUAN/MIS 6356 | Business Analytics with R | Y | Y | Y |
| MIS 6380 | Data Visualization | Y | Y | N |
| OB 6301 | Organizational Behavior | Y | Y | Y |
| OB 6332 | Negotiation & Dispute Resolution | Y | Y | N |
| OPRE 6332 | Spreadsheet Modeling and Analytics | Y | Y | N |
| OPRE 6341 | Retail Operations | Y | Y | N |
| OPRE 6362 | Project Management in Engineering and Operations | Y | Y | Y |
| OPRE 6398 | Prescriptive Analytics | Y | Y | N |
Other Electives
Students are allowed one elective 3-credit-hour BPS, ENTP, IMS, MECO, MIS or OPRE prefix course from any degree plan, track or catalog year.
These are examples of an elective available online:
- ENTP 6304 International Business Management
- IMS 6304 International Business Management
- MIS 6341 Applied Machine Learning
- MIS 6360 Agile Project Management
Note: To confirm and view the list for the current semester, go to the UT Dallas CourseBook, select SOM-Management for school, GRADUATE for class level, and ONLINE for Instruction Method, and make sure it is a course from our MS in Marketing approved degree plan. CourseBook will show the professor, a course description, the syllabus and information concerning proctored exams.
Online course availability is subject to change.
Master’s in Marketing Informational Videos
Structure of and Pros & Cons of Online Courses
Online Class Group Project Advice
Ready to start your graduate application?
Before you apply, get familiar with the application process for Jindal School graduate programs at UT Dallas.
How to Apply