According to a 2024 study from the Economic Policy Institute, “Graduates of advanced degree programs earn about 25% more than those with just a bachelor’s degree”. Payscale states that the national average base salary for MS Marketing graduates is $71k annually (September 2024).
MS Marketing Placement Data
Average Salary Based on Work Experience
1st, 5th, and 10th year Median Earnings and Median Loan for the MS in Marketing
- Actual Salary Data collected using data from two state agencies for MS in Marketing UT Dallas alumni show a projected median salary of $71k in Year 1, $105k 5 years after graduation, and $178k after 10 years.
- Our median student loan debt is $35k
Learn more on the UT System’s Seek UT Real Earnings page.
Open large view Alumnus MS Marketing
Open large view Jobs MS Marketing
Placement Rates
MS in Marketing Placements
Citizenship | Job Title | Company |
---|---|---|
USA | Senior Account Manager | 3Q/DEPT |
Taiwan | Digital Marketing Specialist | 5miles LLC |
Iran | Senior Data Scientist | 7-Eleven |
USA | Sr. Digital Graphic Designer | AAFES-Army & Air Force Exchange Service |
China | Product Specialist | Acer |
USA | President | Ad 2 Dallas |
USA | Senior Director, Paid Social | Adlucent |
USA | Associate District Manager | ADP |
USA | Senior Grants & Contracts Manager | Advanced Clinical |
China | Marketing Assistant | Alive Travel Inc |
USA | Sr & Marketing Comm. Specialist | Alliance Data |
USA | COO | Alliance Welding Supplies |
USA | Marketing Specialist | Altair Global |
China | Account Manager | Amazon |
Greece | Marketing Content Developer | Amazon |
USA | Software Development Engineer III | Amazon Web Services (AWS) |
USA | DFW Customer Care | American Airlines |
United States | self-employed | Amini Media |
USA | Marketing Analyst | Andra Group |
USA | Sr. Director Category Leadership | Anheuser-Busch |
China | Product Manager | Anker Innovations LTD |
USA | Paid Search Analyst | Ansira |
China | Data Analyst | Apple |
China | Marketing Specialist | Archival Institute |
United States | Digital Marketing Specialist | Arctive Media |
USA | Marketing Consultant | Articulate Marketing LLC |
USA | Director of Sales Operations | Aryaka |
China | Client Project Manager | Ascend Marketing |
United States | Jr. Product Marketing Manager | Astanza Laser |
Taiwan | Digital Marketing Specialist | ASUS |
USA | Client Solutions Executive | AT&T |
USA | Director – Advanced Analytics | AT&T |
USA | Marketing Analyst | Attorney Protective |
China | Product Manager II | Audible |
China | Salesforce Developer | Austin Capital Trust Company |
USA | Consultant, Sergeant | AustinCSI, US Marines |
Nigeria | Digital Marketing Manager | AWS |
China | SEM Manager | Baidu, Inc. |
China | Senior Operations Manager | Baidu, Inc. |
China | Data Analyst | Baishi Group |
Taiwan | Quality Assurance Manager | Bally Plus Food Solutions |
China | Marketing Intern | Baumann Consulting |
USA | President | BedFord Advertising |
USA | Automation Specialist | BigCommerce |
China | Operations Assistant | Bizcom Electronics |
China | Senior Customer Analyst | BMW China |
China | Digital Marketing Specialist | Bosch Power Tools (China) Co., Ltd. |
China | E-commerce Manager | BoShi Foundation |
USA | Content Marketing Manager | Brand Folder |
USA | Customer Acquisition Marketing Manager | Breezeline |
USA | Marketing Director | Brierley |
USA | Professor of Marketing | Brigham Young University |
China | Sales & Marketing Analyst | Brink’s |
USA | Director, Digital Strategy | Brookfield |
USA | Associate, Insight – Analytics Innovation | Brunswick Group |
United States | Graphic Designer | Bubo Learning Design LLC |
China | Brand Specialist | Budweiser Brewing Company APAC |
USA | Lecturer in Marketing, PhD | Çankırı Karatekin University |
USA | Product Manager | Capital One |
USA | Senior Manager – Project Manager | Capital One |
USA | Career Coach | Career Contessa |
USA | Account Manager | Carmichael Lynch |
India | Associate Research Analyst | Cascade Insights |
China | Marketing Assistant | Ceketek |
USA | Customer Support & Admin Coordinator | Cello-Wrap Packaging Inc. |
USA | Associate eBusiness Manager | Central Market |
China | Mktng Opns Specialist | Cetetek Technology Inc |
China | Software Developer | Cetetek Technology Inc |
Taiwan | Credit Risk Modeling Analyst | Chailease Dihe Co., Ltd. |
USA | Project Manager | Cheil North America |
USA | Contract Film Assistant | Cinemark |
USA | Accounts Receivable Lead | Cintas |
USA | Senior Manager Corporate Strategy | Cisco |
USA | Email Marketing Specialist | City Electric Supply |
China | Business development | Co.media Marketing & Consulting |
USA | Project Manager & Business Analytics | Co.media Marketing & Consulting |
Taiwan | Project Manager and Business Analytics | Co.media Marketing & Consulting |
USA | Data Analyst | CoachIQ |
Malaysia | ERM Support Analyst | Comerica Bank |
China | Brand Management | COFCO-China National Cereals |
USA | Business Intelligence Developer | Colaberry |
China | New Media Editor | CollegeDaily Inc. |
USA | Sr. Consultant Mops + ABM | Compound Growth Marketing |
Taiwan | Sales Assistant | Comtop Connectivity Solutions Inc. |
USA | Meetings and Events Planner | Copart |
China | Paid Search Manager | Copart |
USA | Digital Communication Specialist | Coppell Business Fellowship |
USA | Market & Content Coordinator | CR3 Partners |
China | Advanced Analytics Associate | Cresco International |
China | Practice Manager-Data Science & Analytics | Cresco International |
USA | Owner/President | Crull Fitness/PM3 Sports |
India | Communications Specialist | Cummins, Inc. |
USA | VP of Candidate Growth | Curative |
India | Manager | CVS Health |
Turkey | Product Manager | Daikin North America |
China | Search Marketing Analyst | DC International |
United States | E-commerce Marketplace Coordinator | DC International |
USA | SEO Consultant | DealerOn |
China | Associate Director of Affiliate Partnership | Dealmoon |
USA | Web Design Analyst at Dell | Dell |
USA | Senior Advisor, Business Systems Analysis | Dell Technologies |
USA | Sr. Advisor, B2B Marketing Automation Lead | Dell Technologies |
USA | Sr. Program/ Project Marketing Advisor | Dell Technologies |
USA | Executive Coordinator | Deloitte |
USA | SEO Consultant | Deloitte |
USA | Strategic Marketing, Life Sciences & Health Care | Deloitte |
USA | Growth Account Director, Enterprise | Demandbase |
USA | Sr. Paid Search Associate | dentsu international |
USA | also CEO | Dews Marketing LLC |
USA | Platinum Campaign Manager | DexYP |
India | Co-Founder | Divysparsh Foundation |
China | Accountant and Strategic Account Manager | Dony Trading |
USA | Coordinator of Community Relations & Promotions | Down East Wood Ducks |
USA | VP, Business Operations and Analytic Solutions | Drumline |
USA | Marketing Director | dynaConnections |
USA | Director | Dynata |
USA | Sr. Project Manager | Dynata |
Taiwan | Digital Marketing Specialist | Easting Biotech |
USA | Senior Strategist | Edible, Inc, a Daniel J. Edelman Company |
USA | Sales Representative | Eli Lilly & Company |
USA | Marketing Manager | Essilor Group |
USA | Commercial Director | Essity |
USA | Paid Media Analyst | Everybody Agency |
USA | Solutions Architect | ExecOnline |
Taiwan | Account Manager | |
USA | Marketing Specialist Advisor | FedEx Services |
China | Marketing Manager | Flamingo Technologies |
USA | Senior Product Marketing Consultant | Fluvio |
USA | Media Specialist | Flywheel Digital |
USA | Senior Analyst | Forrester |
USA | Merchant Coordinator | Fossil Group, Inc. |
USA | Creative Director | Founders Path, Inc. |
USA | Digital Media Producer | Freelance |
USA | Partner Services Coordinator | Frisco RoughRiders |
USA | Marketing Communication Specialist | Fujitsu |
USA | Talent Manager | Full Grind Texas |
USA | Chief Operating Officer | Fury Athletix |
USA | Client Success Partner | Gartner |
USA | Senior Digital Media Manager | Gibson Brands, Inc. |
USA | Owner | GK Enterprises |
USA | Marketing Account Specialist | Global Travel Collection |
China | Business Expander | Globuy AG |
USA | Digital Content Strategist | Gloo |
USA | Account Manager | |
China | Exclusive Educator | Grapea & Co. |
China | Data Operation Consultant | Guangzhou Info. Technology Co., Ltd. |
USA | Paid Social Sr. Specialist | GymShark |
USA | Social Media Marketing Manager | Hair Enhancement Centers |
USA | Digital Marketing Specialist | Hallmark Cards |
USA | PhD Candidate, Instructor | College of Business, University of Tennessee |
United States | Technology Specialist | HCLTech |
China | Data Mining consultant | Health IQ |
USA | E-Commerce Marketing Specialist | Hearst |
USA | SEM Manager | Heartland Dental |
USA | VP of Digital Marketing | HighGround |
India | National Engineering Business Developer | Hilti Great Britain |
USA | Senior Analyst | Hilton |
China | Senior Analyst III | Hilton |
China | Marketing Specialist | Hinovision Solutions |
China | Sr. Brand Manager | Hisense International Co., Ltd |
China | Senior Analyst – Global Analytics Center | HSBC |
China | Junior Consultant | Huisheng Consulting Group |
USA | Brand Partner Specialist | IBM |
China | Transportation & Smart Mobility Consultant | ICF |
Saudi Arabia | Marketing Teaching Assistant | Imam Abdulrahman Bin Faisal University |
USA | Digital Marketing Manager | Immediate Success Inc. |
USA | Industry Analyst | Informa |
China | Strategist | Inner Chapter |
USA | Digital Marketing Manager | Insided by Gainsight |
Pakistan | Lecturer | Institute of Business Administration, Pakistan |
USA | Data Analyst | Intercept Survey Solutions |
USA | Assistant Research Analyst | Interpret |
USA | Web Marketing Manager | Intuit |
USA | Manager – Paid Search | iProspect |
China | Assistant Research Manager | Ipsos Group |
United States | Sr. Research Analyst | Ipsos North America |
USA | Digital Analytics Manager | Iris |
USA | Director of Business Operations | Irving Independent School District |
China | HR Specialist | JiGang Group Co, Ltd |
India | Marketing Assistant | Jindal Tubular USA |
USA | HR Business Advisor | JPMorgan Chase & Co. |
China | Director of Marketing & Customer Success | Jungle Scout |
Taiwan | Supply Chain Specialist | JY Tec Supply Inc. |
USA | Senior Digital Marketing Specialist | Kalkomey Enterprises, LLC |
China | Analyst | Kantar |
Taiwan | Marketing Intern | Karat® by Lollicup |
Taiwan | Marketing Specialist | Karat® by Lollicup™ |
USA | Marketing Associate | Kestra Financial |
USA | Manager | Keurig Dr Pepper Inc. |
USA | Sr. Communication Coordinator | Keurig Dr Pepper Inc. |
USA | Client Success Manager | Keyper Marketing |
USA | Data & Analytics Coordinator | Kiewit |
USA | Learning Architect | Kinaxis |
Saudi Arabia | Lecturer | King Saud University, Saudi Arabia |
USA | Retail Manager | Koda Imports |
USA | Senior Marketing Analyst | Koddi |
USA | Senior Client Success Manager | Koupon Media |
USA | Manager, Deal Advisory & Strategy | KPMG |
China | Marketing Associate | Kylli |
USA | Senior Shopper Marketing Manager | LALA U.S. Inc |
USA | Regional Account Executive | Lamar Advertising Company |
India | Marketing Manager | LCGC Chromatography Solutions |
USA | Program Manager, Digital Marketing | Learning Forward |
USA | Vice President – Marketing Operations | Legacy.com |
India | Digital Product Manager | Lennox International |
China | BMS & Event Specialist | Lenovo (Beijing) Co., Ltd. |
Taiwan | Senior Paid Search Manager | LERMA |
Colombia | Social Media Strategist | Lerma Agency |
USA | Director of Business Development | Lexipol |
USA | Creative services manager | Lincoln Property Company |
United States | Marketing Coordinator | LiquidAgents Healthcare |
United States | Senior Social Media Manager | LiquidAgents Healthcare |
USA | Marketing Director | LMS Restoration |
USA | Sr. Director, Marketing | Lone Wolf Technologies |
China | Web site Creator and Operator | Lovekittypuppy.com |
USA | Sr. Data Analyst | LPL Financial |
USA | Email Marketing Manager | Main Street America Insurance |
India | Senior Executive – CLM | MakeMyTrip |
UAE | Sales Analyst | Mars |
USA | Associate Marketing Specialist-Digital | Mary Kay Global |
USA | Global Digital Marketing Manager | Mary Kay Global |
China | Product Manager | Mary Kay Global |
Taiwan | Product Specialist II | Mary Kay Global |
Thailand | Owner | Max Pharma |
USA | President | MDH Holdings Inc. |
USA | Director, Paid Social Media | Mediassociates |
China | Senior Account Executive | MediaV |
India | Senior Associate I | Merkle |
Pakistan | Senior Manager | Merkle |
USA | Producer | Meta |
China | Sr. Account Manager | Meta |
USA | Inside Sales | Micro Focus |
China | Senior Software Engineer | Microsoft |
China | Media Planner | MindShare |
China | Senior Consumer Research & Data Analyst | Mintel |
India | UX Designer | Mohawk Industries |
India | Strategic Accounts Marketing Manager | Mongo DB |
USA | Media Planner Supervisor | Moroch |
Vietnam | Content Creator | MymyFresh |
United States | Strategic Buyer | My Car Gone Auto Purchasing |
USA | Marketing Manager | Nation’s Best Sports |
USA | Digital Media Specialist | Neighborly |
USA | Director Marketing Analytics | Neiman Marcus Group |
USA | VP of Customer Success | NetBase |
USA | Content Marketing Specialist | New Benefits |
China | Marketing Analyst | Newsition Educational Company |
USA | Director- Digital Personalization | Nike |
China | Product Expert | NIO Automotive |
China | Sales Consultant | Nissan of McKinney |
USA | Cloud & Network Specialist | Nokia |
Taiwan | Purchasing Assistant | Norman International, Inc. |
USA | Sr. Marketing & Communications Manager | North Texas Bells, LLC |
USA | Director of Brand Marketing | Nothing Bundt Cakes |
United States | Project Manager-Digital Transformation | Novo Nordisk |
USA | Product Manager | Nucor Corporation |
Taiwan | Senior Brand Coordinator | Nuna |
China | Marketing Data Analyst | oblogic-X Corporation |
China | Logistics Coordinator | Olivia Miller, Inc. |
USA | Sales Manager | OP2 Labs |
China | Senior Campaign Manager | OPPO |
USA | Analyst | Optum Global Solutions International B.V. |
China | Project Manager | Pacific Northern, Inc. |
China | Marketing/Opns Specialist | Pan America Hyperbarics |
USA | Sr. Media Buyer | Pancham Consulting |
USA | Sr. Manager Mobile | Papa |
USA | Sr. Manager Digital Marketing Analytics | PenFed Credit Union |
USA | Commercial Finance Manager | PepsiCo |
USA | Director, Portfolio Media Strategy | PepsiCo |
China | Marketing Manager | PepsiCo |
USA | Sr. Marketing Manager | PepsiCo |
USA | Sales, Event, & Visual Merchandising | Peter Millar |
China | Sr. Manager, Marketing Insights & Analytics | Phillips |
India | Snr Business Analyst | Photon |
China | VP, Marketing | Pier66 Hotel & Marina |
USA | Vice President, Marketing Automation | PIMCO |
Taiwan | Digital Performance Marketing Specialist | Pinkoi |
United States | Media Coordinator | PMG |
USA | Consulting and Strategy Coordinator | PMG |
China | Business Development & Strategy Manager | Polestar |
United States | Web Manager | Premier Nationwide Lending |
USA | Lead Consultant | Proactive Talent |
China | APAC DRP | Procter & Gamble |
China | Risk Assurance Asso | PWC, Beijing |
China | Manager | PWC, Mainland China & Hong Kong |
China | Supervisor, General Affairs | Qianhai Inst. Innovative Research (QIIR) |
USA | Enterprise Account Executive | Qualtrics |
USA | Marketing Manager | Quorum International |
United States | Associate Category Mgr | RaceTrac |
China | E-commerce Coordinator | Ralph Lauren |
USA | Recruiting Specialist | Randstad Sourceright |
USA | Project manager | Raytheon |
USA | Digital Marketing Analyst/SEO Project Mgr. | Razor Rank LLC |
China | Digital Marketing Intern | Real International Realty |
USA | Quantitative Research Analyst | Rec Room |
USA | Marketing | Regal Hardwoods |
USA | Assistant Product Manager | Remington Arms Company, Huntsville AL |
USA | Associate Director – Digital | Resolution Agency |
China | Marketing Assistant | Richardson Symphony |
USA | Marketing Director | RightNow Media |
USA | Marketing Director | Rize UP |
USA | Marketing Manager | Rose Marketing Solutions |
USA | Marketing Manager | RoundTable Technology |
Taiwan | Digital Ads Specialist | RR Donnelley |
USA | Senior Business Development Manager | Sabre Corporation |
USA | Patient Advocate | Salience TMS Neuro Solutions LLC |
USA | Electronic Sales Associate | Sam’s Club |
USA | Channel Marketing Manager | Samsung Electronics America |
USA | Manager, Strategy & Innovation | Samsung Electronics America |
USA | Senior Product Manager | Samsung Electronics America |
USA | Sales Executive | Samuel, Son & Co. |
China | E-commerce Executive | Sands China Hotels & Casinos, Macau |
Thailand | Group Brand Activator | Sanofi |
China | Sr. Treasury Associate | Santander Consumer USA |
China | Marketing Analyst | SEI – Southern Enterprises |
USA | Marketing Program Manager | Server Technology |
China | E-commerce Ass’t Manager | Shanghai Top-Forward Trading Company |
China | Sales & Marketing Manager | Shell |
China | Digital Performance Marketing Manager | Shopbob |
USA | Manager, Partner Marketing | SiriusXM |
USA | Director – Digital Strategy | Slalom |
China | Marketing Manager | Smart Chain Engine |
USA | Loyalty & CRM Manager | Smoothie King |
USA | Principal Owner | Sophisticated Marketing Solutions |
USA | Business Consultant, Digital | Southwest Airlines |
USA | Co-Brand/Credit card Marketing Strategy | Southwest Airlines |
USA | Marketing Strategist | Southwest Airlines |
USA | Social Business Specialist | Southwest Airlines |
USA | Founder / Consultant | Sparkwit Marketing |
USA | Associate Manager Marketing | Spurs Sports & Entertainment |
USA | Channel Marketing Manager | Stanley Black & Decker, Inc. |
USA | Enterprise SEM/SEO Manager | State Farm |
USA | Social Media Director | Stryve Foods |
USA | Social Media Consultant | Studio Nano |
USA | Product Marketing Manager | Studio X |
China | Financial Analyst | Sun Life |
India | Co Founder | Super Chill Gelato |
China | Development Associate | Surgical Care Affiliates |
USA | Sr. Manager Experiential Marketing | Susan G. Komen |
USA | Sr. Business Analysis Manager | T – Mobile |
USA | Senior Growth Marketing Manager | Tackle.io |
USA | Global Marketing Specialist | Tanium |
China | Platform Operations | TCL Operations |
USA | New Client Specialist | TD Ameritrade |
China | Digital Marketing Manager | TeamViewer |
China | Sr. Data Scientist | Tesla |
USA | Marketing Manager | TF Holdings |
China | Assistant | Thai Hua Rubber (Public) Co., Ltd. |
USA | Global Change Lead, HR Digital Products | The Boston Consulting Group |
USA | Channel Sales, Chain | The CORE group, Inc. |
USA | Sr. Sales Enablement and Communications Specialist | The Freeman Company |
USA | Clinical Pharmacist | The Heart Hospital Baylor Plano |
USA | Senior Analyst | The Home Depot |
USA | Director of Digital Marketing & Innovations | The Staff Pad |
China | Researcher | The University of IOWA |
USA | Search Marketing Analyst and Writer | The Webmasters |
USA | Marketing Director | Three Twelve Co. |
United States | Brand Ambassador | ThrivXR |
China | Database Administrator | TIGERFLOW Systems |
China | Financial Analyst | Tigerflow Systems LLC |
USA | Client Solutions Manager | TikTok |
USA | Brand Engagement Advocate | Toyota |
USA | Senior Analyst | Toyota North America |
USA | Senior Product Engineer | Toyota North America |
USA | Director Corporate Development | Transamerica |
United States | Data Strategist | TRG |
China | Marketing Coordinator | Tribeyond Solutions LLC. |
USA | Director, Project Manager | TrueCar, Inc. |
China | Digital Communications Specialist | Trupanion |
USA | Senior Analytics Consultant | TTEC |
USA | Web Strategist | U.S. Department of the Treasury |
Taiwan | Account Manager, Uber Eats | Uber |
USA | Sales Manager | ULTA Beauty |
USA | Realtor | United Real Estate |
Russia | PhD Candidate | University of Kansas |
India | CRM Specialist | Upbound Group |
USA | CEO and Co-founder | UrComped and Trio CRM |
USA | Region VIII Medical Reserve Corps Liaison | US Dept of Health & Human Services |
USA | Founder | US Smart Studio |
China | Staff Accountant | USA Gateway Inc |
USA | Director Product Management | USAA |
USA | Freelancer | User Generated Content |
United States | Digital Marketing Coordinator | UT Southwestern Medical Center |
USA | Marketing Specialist | UT Southwestern Medical Center |
USA | Assistant Director | UTD |
USA | Marketing Coordinator | UTD |
USA | Marketing Manager | UTD |
China | Client Data & Insight | Van Cleef & Arpels |
USA | Tech Support Expert | Verizon Wireless |
India | Founder | VHOO |
China | Analyst V | Vistra Corp. |
USA | Director, Enterprise Marketing | Vizient, Inc |
USA | Manager, Innovation & Data Analytics | VMLY & R |
USA | Product Lead – Marketing Analytics | VMware |
China | Supply Chain Analyst | Voltea |
USA | SEO Specialist | Volusion |
USA | Jr. Designer | VOX Global |
USA | Graphic Designer | Walker & Dunlop |
China | Analytics Director | Wavemaker |
China | Marketing Blogger/Vlogger | |
USA | Data Management Analyst | Wells Fargo |
China | Sr. Marketing Research Analyst | Wholesale Interiors, Inc. |
USA | Manager | Wingstop Restaurants Inc. |
USA | Co-Founder & Creative Director | WORKS |
USA | Associate Director, Paid Search | Wpromote |
USA | Digital Intelligence Account Specialist | Wpromote |
China | Marketing Assistant | Yango Group Co. Ltd |
USA | Manager, Digital Marketing | Yaqeen Institute |
USA | Senior Graphic Designer | Yaqeen Institute for Islamic Research |
USA | Marketing Analyst | Yelp |
China | Sales Manager | Zhejiang Botai Plastic Co, Ltd |
China | Industry Promotion Executive | ZhuHai economic development area |
China | Inventory Control Coordinator | ZTE USA |
*Please note that this salary research calculator is provided for informational purposes only, and the data and accuracy are the sole responsibility of PayScale, which is not affiliated with the University of Texas at Dallas. PayScale’s methodology is based on a proprietary algorithm and big data to provide salary trends and averages by region. The information that PayScale provides is based on national data from more than 150,000 surveys collected each month and is not based on our program alumni salary data. MS Marketing data is shown on the left-hand column of this web page.
Salaries Comparison by Major
USA Job Postings by Marketing Tracks
Avg. National Salaries by Track
Year Over Year Growth Rate for Key MS Marketing Track Areas, 2020-2030
Sales and Marketing job Postings in US by the Millions
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