BS Marketing
The MS Marketing program, with the accuracy of its curriculum for the current and best jobs, has transformed my career and launched me into the digital marketing world with its digital marketing track. The tracks are basically tailored to help students become the best version of themselves. Overall, I highly recommend this program for ambitious learners and career-seekers interested in real marketing, with or without experience.
Written by Joshua Schaap
Ultimately, what drove my final decision was my in-person meeting with MS in Marketing Program Director Alex Edsel in January 2018. Director Edsel made time to visit with me while I was in Dallas for a business trip despite his busy schedule. We discussed topics relating to web analytics, advanced attribution and an in-depth review of the MS in Marketing program. After this meeting, I knew the Naveen Jindal School of Management was a perfect match for me.
Written by Smruti Iyer
At UTD I’m pursuing double master’s degrees in management science and marketing. The marketing program offers many courses covering a wide range of topics. They cater to the interests of all students pursuing marketing, which was the main reason I chose this program. The program continually updates and upgrades its courses to stay relevant with the current industry requirements. Alex Edsel, the program director, also holds course previews every semester, which was one of the most helpful sessions during my master’s experience.
Build your understanding of marketing fundamentals and learn skills in communication, branding, analytics and more.
BS in MarketingMaster the skills that empower you to understanding customer needs and the competitive environment.
Develop strong research skills that are especially relevant for students interested in an academic career.
