The Marketing Management Track does not have any core courses. Students must complete the Master of Science in Marketing’s 15 semester credit hours of core courses and then complete 21 semester credit hours from any other MS in Marketing tracks and can include many non-marketing courses and areas such as entrepreneurship, finance information technology, organizational behavior or Finance. However, at least nine semester credit hours of the 21 semester credit hours must be from courses with the MKT prefix. Details of the courses for this track are available on the Master’s in Marketing page in the UT Dallas Graduate Catalog. Our program prepares students to enter a marketing management profession by offering a wide range of courses to suit your individual professional needs. Students can take a wide range of courses from programming and analytics to consulting, negotiation and dispute resolution. This is the suggested track to take if you are pursuing the Master’s in Marketing Online program.
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Marketing Manager
The marketing manager is a generalist role. In large companies, the role has been supplanted by specialists, such as those in customer insights, digital, marketing analytics, mobile marketing, and more. In some firms, the role is combined with sales management.
But small and medium firms still employ marketing managers, particularly if the company does not have the budget to hire any specialists. In some companies, marketing managers may oversee the specialists. For additional details on how our courses map to the skills required by this profession, please read this blog post on marketing management.
VP or director of marketing
Marketing manager
Marketing and sales manager
Marketing account manager
Sales and marketing manager
Marketing communications manager
- The marketing manager is responsible for many different areas, such as print, mobile, website, social media, pay-per-click, in-store displays and other platforms both online and offline.
- Develop annual strategic plans with specific goals, strategies, tactics and measurements that align with brand objectives and achieve sales and traffic goals.
- Research, formulate and execute integrated marketing communications plan encompassing advertising (digital and print), social media, special events, trade shows and alliances, and marketing automation to meet the business objectives.
- Project manage and deliver strategic campaigns to meet marketing goals, from conceptual framework and creative direction as well as performance forecast through cross-department implications, task allocation, delivery and performance evaluation.
Master’s in Marketing Blogs & News
Find advice and resources you need as a current or prospective graduate student in marketing.
Overview of skills needed for mobile marketing managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The mobile marketing professional must understand the web and app ecosystems.
Business development is a process that helps your company establish and maintain relationships with prospects, learn about your buyer’s personas, increase brand awareness and more.
Overview of skills needed for web analytics managers and how these map to the courses offered at the MS or Master of Science in Marketing, Digital track. Our web analytics course covers all the basics of web analytics using the Adobe and Google analytics platforms.
Marketing Career Focus: Social Media Marketing
Overview of skills needed by social media marketing managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. Our program not only offers in-depth courses in social media but also in related areas.
Two faculty members in the Naveen Jindal School of Management have been recognized by Marketing Science, a peer-reviewed academic journal published by the Institute for Operations Research and the Management Sciences and tracked in The UTD Top 100 Business School Research Rankings™. Sanjay Jain Drs. Upender Subramanian and Sanjay Jain are both professors in the […]
Marketing Career Focus: Marketing Automation
Overview of needed skills for marketing automation careers and how these map to the courses offered at the MS Marketing at UT Dallas. Our program is one of the few in the nation to offer a specific course in marketing automation and campaigns.
Overview of skills needed for product managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The job of the product manager is to discover a product that is valuable, usable and feasible.
Dr. Maria Gomez Albrecht, a lecturer in the Naveen Jindal School of Management’s Marketing Area, has been elected to serve on the board of directors of the Dallas-Fort Worth chapter of the American Marketing Association as executive vice president of special interest groups. The chapter’s mission, she says, is to educate, support and enhance the […]
Overview of skills needed by brand managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The advertising and branding track has 4 core courses covering interactive and digital marketing, branding, and more.
Marketing Career Focus: Marketing Analytics
Overview of skills needed for marketing analytics managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The marketing analytics track has 3 core courses covering database marketing, spreadsheet modeling and business analytics with either SAS or R, plus 15 electives.
Overview of skills needed for advertising professionals and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas.
Marketing Career Focus: E-Commerce
Overview of skills needed for e-commerce managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The digital marketing track has 4 core courses covering interactive and digital marketing, digital sales strategy, campaign management lab, and marketing web analytics and insights, plus 9 electives.
Marketing Career Focus: Digital Marketing
Overview of skills needed for digital marketing managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The digital marketing track has 4 core courses covering interactive and digital marketing, digital sales strategy, marketing automation and campaign management, marketing web analytics and insights, plus 12 electives
Marketing Career Focus: Customer Insights
Customer insights is an emerging area for marketing professionals who are not modelers, statisticians or data scientists. They often work more on the analysis and recommendation side of the profession.
Overview of skills needed for marketing managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The marketing manager occupies a generalist’s role.
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