In addition to completing the MS in Marketing’s 15 semester credit hours of core courses, students pursuing this track must complete six semester credit hours of core track courses, which consist of database foundations, and spreadsheet modeling. The remaining 15 semester credit hours are from this track and tend to be courses on topics such as developing customer insights, data visualization, business intelligence tools, and consultative and critical thinking skills. Details of the courses in the degree and this track are available on the Master’s in Marketing page in the UT Dallas Graduate Catalog. Our program prepares students to enter this dynamic and high-growth field by providing the necessary quantitative skills along with management and consumer behavior expertise. Our courses offer a wide range of learning opportunities with software and programming skills such as Cognos, SAS, SPSS, SQL, Tableau, Watson Analytics and web analytics platforms.
View Track in Catalog
Consumer & Shopper Insights Analyst
Consumer and shopper insights is an emerging area for marketing professionals who are not modelers, statisticians, or data scientists. They often work more on the analysis and recommendation side of the profession. One who can connect the dots and tell stories — unlike most data scientists, who have never taken a consumer behavior course is needed for this job. Shopper insights is a subcategory of this field that is heavily used by consumer-packaged goods companies such as Conagra, Kimberly Clark, and Procter & Gamble. A profusion of jobs under the heading of customer insights now includes “customer experience” openings. For additional details on how our courses map to the skills required by this profession, please read this blog post on customer insights.
As an analyst, manager, director or vice president
- Customer marketing insights
- Customer intelligence
- Customer loyalty and insights
- Customer experience and customer relationship management (CRM)
- Establish and track the annual customer, market insights plan, and agenda.
- Partner with larger data teams/groups to provide key insights from internal and external data.
- Communicate actionable insights to the broader team and/or/internal stakeholders (including C-level executives) in a manner that is understood by a nontechnical audience.
- Transform data into meaningful insights that can be used to assist in decision-making.
- Analyze VOC feedback drawn from different sources to identify customer pain points and opportunities to improve and differentiate.
Master’s in Marketing Blogs & News
Find advice and resources you need as a current or prospective graduate student in marketing.
Marketing Career Focus: Marketing Analytics
Overview of skills needed for marketing analytics managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The marketing analytics track has 3 core courses covering database marketing, spreadsheet modeling and business analytics with either SAS or R, plus 15 electives.
Overview of skills needed for web analytics managers and how these map to the courses offered at the MS or Master of Science in Marketing, Digital track. Our web analytics course covers all the basics of web analytics using the Adobe and Google analytics platforms.
Business development is a process that helps your company establish and maintain relationships with prospects, learn about your buyer’s personas, increase brand awareness and more.
Overview of skills needed for mobile marketing managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The mobile marketing professional must understand the web and app ecosystems.
Marketing Career Focus: Social Media Marketing
Overview of skills needed by social media marketing managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. Our program not only offers in-depth courses in social media but also in related areas.
Overview of skills needed for advertising professionals and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas.
Overview of skills needed for marketing managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The marketing manager occupies a generalist’s role.
Marketing Career Focus: Customer Insights
Customer insights is an emerging area for marketing professionals who are not modelers, statisticians or data scientists. They often work more on the analysis and recommendation side of the profession.
Marketing Career Focus: Digital Marketing
Overview of skills needed for digital marketing managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The digital marketing track has 4 core courses covering interactive and digital marketing, digital sales strategy, marketing automation and campaign management, marketing web analytics and insights, plus 12 electives
Marketing Career Focus: Marketing Automation
Overview of needed skills for marketing automation careers and how these map to the courses offered at the MS Marketing at UT Dallas. Our program is one of the few in the nation to offer a specific course in marketing automation and campaigns.
Overview of skills needed by brand managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The advertising and branding track has 4 core courses covering interactive and digital marketing, branding, and more.
Two faculty members in the Naveen Jindal School of Management have been recognized by Marketing Science, a peer-reviewed academic journal published by the Institute for Operations Research and the Management Sciences and tracked in The UTD Top 100 Business School Research Rankings™. Sanjay Jain Drs. Upender Subramanian and Sanjay Jain are both professors in the […]
Overview of skills needed for product managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The job of the product manager is to discover a product that is valuable, usable and feasible.
Dr. Maria Gomez Albrecht, a lecturer in the Naveen Jindal School of Management’s Marketing Area, has been elected to serve on the board of directors of the Dallas-Fort Worth chapter of the American Marketing Association as executive vice president of special interest groups. The chapter’s mission, she says, is to educate, support and enhance the […]
Marketing Career Focus: E-Commerce
Overview of skills needed for e-commerce managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The digital marketing track has 4 core courses covering interactive and digital marketing, digital sales strategy, campaign management lab, and marketing web analytics and insights, plus 9 electives.
See all MS Marketing Career Focus Blogs
Read more MS Marketing Blogs and News Stories
