Career-focused masters degree in one of the worlds top cities for jobs
Alumni Salary Data & Job Titles
Using actual salary data, see the 10-year median salary of $178,000 for our alumni
Learn More About our OutcomesFlexible Degree Plan
Offering six tracks and over 60 courses electives. Option to do 100% of the degree online. AI topics and courses
Explore our Curriculum & TracksAdmission Requirements
See our admission requirements and additional considerations
Learn More About AdmissionsDegree Features
- An undergraduate business degree is not required
- STEM-designated
- Marketing-focused: You can take 11 of the required 12 courses in marketing
- You can start in any semester
- 36 semester credit hours required
- Develop specific and relevant marketable skills
Tracks
Explore the Master’s in Marketing curriculumStudent Testimonials
Rahul Rai
My trajectory will always be changed by my time at UTD Naveen Jindal School of Management MS Marketing program. It surpassed all expectations and provided me with unique insight. I’m aware that investing in myself by enrolling in this program has been and will continue to be among the best choices I’ve ever made.
Student Experiences
Transformed My Career
Written by Daniel Neff
The MS Marketing program, with the accuracy of its curriculum for the current and best jobs, has transformed my career and launched me into the digital marketing world with its digital marketing track. The tracks are basically tailored to help students become the best version of themselves. Overall, I highly recommend this program for ambitious learners and career-seekers interested in real marketing, with or without experience.
Student Ambassadors
Ruthvik, MS Marketing, Class of 2025
As someone who had worked in marketing for three years without formal education in the field, the MS in Marketing program at UT Dallas has given me a broader perspective of the field by exposing me to many concentrations that I hadn’t been exposed to before.
Tips for Applying for a Scholarship
JSOM offers a variety of merit and need-based scholarships to help new and current students meet the challenge of funding their education. Please read the specific criteria for each scholarship and write a thoughtful essay when required. Also, make sure you have finalized and submitted your Master’s in Marketing application before applying for a scholarship.
Apply for Scholarship